15. AdWords Account Structure Your Organizationās Account Ad Group Ads and Keyword List Ad Group Ad Group Campaign Ads and Keyword List Ads and Keyword List
30. High-Level Best Practices Good Ad Group Bad Ad Group A unified theme allows for more tailored ads Tailored Creative (Good Ad Group) More Generic Creative (Bad Ad Group) travel to asia volunteer china work in vietnam flight to china Too Many Themes volunteer china volunteer work china work in china help in beijing china Unified Theme Volunteer Abroad Help disadvantaged children. Learn more here! www.VolunteerOrg.org Volunteer in China Help disadvantaged children in China. Learn more here! www.VolunteerOrg.org Sample Ad Group: Volunteer in Asia
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