Presentation for the 2012 Public Library Association conference in Philadelphia, PA. A Librarian’s Field Guide to Near Field Communication Near Field Communication (NFC) is a rising technology that allows mobile devices to exchange information wirelessly across a small distance. While it has many commercial applications (e.g., using your cell phone as a credit card at the grocery store), NFC could also have future applications for libraries as a new way to link physical materials with digital information. This presentation will discuss how NFC works; how it’s currently being used by merchants, advertisers, and gamers; and the impact it could have on libraries, librarians, and library patrons. Presented by: Sheli McHugh, cataloging and metadata librarian, University of Scranton, Pa.; Kristen Yarmey, digital services librarian, University of Scranton, Pa.

1. A Librarian’s Field Guide to
Near Field Communication

2. Sheli McHugh (@shelitwits)
Cataloging & Metadata Librarian, University of Scranton
Kristen Yarmey (@kristenyt)
Digital Services Librarian, University of Scranton

3. www.slideshare.net/kristenyt

4. (disclaimer)

5. What is NFC?
(Near Field Communication)

6. What is NFC?
A way for devices to
transmit and receive
information
wirelessly
at close range

7. How does it work?
(beginner level)
Vending Times, “Proxama Launches NFC Cinema Campaign for Nokia Customers”

8. What is NFC?
An evolution of
RFID
(Radio-Frequency Identification)

9. How does it work?
(advanced)
Initiator
(NFC-enabled smartphone) Target
(NFC-tagged smart poster)

10. NFC tags
Sony Xperia SmartTags

11. The smackdown
vs

12. NFC Tag and QR Code
Comparison

13. How does it work?
Initiator Target
(card emulator mode)

14. How does it work?
Initiator, then target Target, then initiator
(peer-to-peer mode) (peer-to-peer mode)

15. Android Beam
Android Community, “Android 4.0 Ice Cream Sandwich Confirmed with Details”

16. Android Beam with Shazam
NFC World, “Shazam Shares Music with NFC”

17. Another smackdown?
vs

18. How does it work?
SlashGear, “Nokia N9 and Nokia Play 360 Speaker Hands-on”

19. How does it work?
Twitpic by @mobile_ed

20. How does it work?
Gizmag, “One2Touch Foldable Full-sized NFC Keyboards for Smartphones and Tablets”

21. What is NFC?
“a game changer”
“the biggest shift in technology since
the iPhone”
“from smartphones to to superphones”

22. What can it do?

23. Mobile payment

24. Mobile payment

25. Mobile payment

26. Mobile payment

27. Mobile payment

28. Mobile payment

29. Mobile payment

30. Mobile payment

31. Mobile payment

32. Mobile payment

33. Mobile payment: Naysayers

34. Mobile payment

35. Keys

36. Keys

37. Authentication

38. Mobile marketing

39. Mobile marketing

40. Mobile marketing

41. Mobile marketing

42. Social media

43. Social media

44. Gaming

45. Gaming

46. Public transportation

47. Public transportation

48. Parking

49. Health care

50. Health care
GENTAG

51. User created tags
Sony Xperia SmartTags

52. Thinking ahead

53. Objects can communicate.
Objects can have memories.

54. Smart books
Protein, “The Smart Book”

55. Mobile self checkout?
NXP, “Ease of Borrowing in RFID Libraries Through Use of NFC Phones”

56. Concerns

57. Privacy
Abstruse Goose, “Reasonable Expectation”

58. Privacy
“Convergence
is a threat in itself.”
London School of Economics and Political Science,
“Near Field Communications: Privacy, Regulation & Business Models”

59. Security
• Device security
• Network security
• Software security
• Tag vulnerabilities
• …see Collin Mulliner’s NFC security research for details.

60. When is it coming?
Is it coming?

61. Which phones can be super?
• NFC-enabled phones
– Samsung Nexus S, Galaxy S II
– BlackBerry Bold 9900, 9930, 9790 (Bellagio)
– Nokia C7, N9, 603, 700
– HTC Ruby, Incredible
– LG Optimus LTE, Optimus Net, Optimus Vu
– Motorola Droid Razr
– Sony Xperia S
– Other phones via SIM or microSD card
…iPhone 5?

62. Survey says…
• 35 million NFC handsets sold in 2011
• 80 million expected to sell in 2012 (IMS
Research)
• By 2014, 1 in 5 cell phones will be NFC-
enabled (Juniper)
• By 2015, 1 in 2 cell phones will be NFC-
enabled (Sy Choudhury, Qualcomm)
… unless consumers aren’t interested.

63. Gartner, “2011 Hype Cycle”

64. Do users want this?
Will merchants embrace it?

65. Who to watch

66. Thank you! Questions?
www.slideshare.net/kristenyt