This document discusses a study on the online marketing strategies used by small and medium enterprises (SMEs) in Tarlac City, Philippines. The study aims to identify the types of online marketing employed by SMEs in the city, determine how much these businesses utilize various marketing strategies, and examine the contributions and challenges of online marketing for SME performance. The researcher will describe the online strategies used by registered SMEs in Tarlac City through documentary analysis and interviews/questionnaires with 4,391 local businesses.

1. By: Kristel Pamela P. Caluya
Online Marketing strategies of Small and medium Enterprises in the city of Tarlac

2. Marketing
Your Logo
✓ 3
2
1 :Marketing is everywhere.
vital ingredient for a business success
profoundly affects our day-to-day lives.

3. Your own footer Your Logo
•Marketing Channels
Your own sub headline
Templates

4. t
Online MarketingTraditional Marketing
1 2RRadio
print advertisements
Commercials
Direct Mails
4 P’s

5. What online marketing strategies
are being employed by Small and
Medium Enterprises in Tarlac
City?
Statement of the Problem
What is the rate of marketing
utilization on marketing
strategies?
3
What type of businesses is being
marketed online?
5. What are the problems encountered
related to the utilization of online
marketing?
6. What are the implications of the study to
Business Administration
2
1
4
How does online marketing
contribute to the
performance as to the SMEs:

6. The Small and
medium
enterprises
Significance of the study
future researchers
contribute to the literatureconsumer
and general
public
321

7. • to describe the online strategies that are being employed by Small and
Medium Enterprises
• registered and unregistered
• set limits the Partnership and Corporation
Scope and Delimitation of the Study

8. have been considered as the engine of
economic growth and for promoting
equitable development.
labour intensity is much higher
than that of the large
enterprises
role of small and medium
enterprises in the economic
and social development of the
country is well established
Small and Medium Enterprises
SMEs.
SMEs
SMEs.

9. Your own footer Your Logo
Your own sub headline
Templates
This is an example text. Go ahead and replace it with your own text. This is an example text. Go ahead and replace it
with your own text. This is an example text. Go ahead and replace it with your own text.
•Template Text
Text for templates
-Example text
Text
•Template Text
Text for templates
-Example text
text
As Defined by DTI SMEs are any business
activity/enterprise engaged in industry, agri-
business/services, whether single proprietorship,
cooperative, partnership, or corporation
for Small Enterprises
• asset size range from P3,000,001 to
P15,000,000
•number of employees are range to 10 to 99
for medium enterprises
•asset size range from P15,000,001 to
P100,000,000
•employees range 100 -199

10. the descriptive and documentary analysis method of research
Research Design
4,391 registered SMEs in the city of Tarlac
Research Respondents
Interview and questionnaires will use as the major tools in gathering data and information
needed for the study
Data Gathering Procedure and Instrument
1
2
3

11. THANK YOU!
Your Logo