Twitter for Retailers: Retailing in the Age of Twitter

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Krista Neher, (www.KristaNeher.com) presented on how retail businesses can use Twitter to drive sales and awareness. Many retailers are slow to use Twitter, because it seems complicated and overwhelming. This presentation shows exactly why retailers should use Twitter, the advantages of Twitter and how to get started. To learn more about Twitter, check out www.BootCampDigital.com/Twitter Retail businesses want to generate traffic and sales, and Twitter is a great way to do both. Since Twitter allows businesses to connect with people who don't already follow them (unlike Facebook and LinkedIn), Twitter is the perfect way to connect with new audiences and grow awareness. Twitter marketing can be difficult for businesses, however once you understand what Twitter is and how it works, the results can be phenomenal. What makes Twitter unique is that it allows businesses to connect with people and join in conversations via search. For example, if someone on Twitter Tweets about going to your neighborhood, you can Tweet at them with some restaurant or parking tips. Essentially, Twitter is a powerful discovery tool, especially for retailers. An additional opportunity for retailers is to use Twitter to get people talking -- encourage your customers and browsers to share their experiences or favorite products.

Business Technologie

Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Leveraging Twitter for
Your Business
Krista Neher
www.bootcampdigital.com
krista@bootcampdigital.com
@kristaneher @bootcampdigital

Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
2
About Me

3 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
3rd
biggest
social network

4 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
500
Millionusers
users

5 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
208average number of
followers (vs.
Facebook 130
Friends)
average number of
followers (vs.
Facebook 130

6 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
400
MillionTweets are sent
every day.
Tweets are sent
every day.

7 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
170minutes per month
are spent on Twitter.
(vs. 98 for Pinterest or
257 for Instagram)
minutes per month
are spent on Twitter.
(vs. 98 for Pinterest or

8 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
So What is Twitter?

9 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

10 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital10
Twitter allows you to
BROADCAST messages.

12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

13 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

14 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

15 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

16 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

17 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

18 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

19 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

20 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital20

21 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

22 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

23 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Tips for Success
 CONNECT with your community
Decide WHO your audience also listens to
 Don’t just post: Engage in conversations
You can go beyond your specific area
 Encourage customers to connect and
share with you on Twitter
 Be interactive (ask questions)
 Consider your objectives
 Have a plan
 Integrate it into your work

24 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Don’t
Forget

25 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Let’s Connect!LinkedIn: Krista Neher
Facebook: KristaNeherisSocial
Twitter: @KristaNeher @BootCampDigital

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Twitter for Retailers: Retailing in the Age of Twitter

1. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Leveraging Twitter for Your Business Krista Neher www.bootcampdigital.com krista@bootcampdigital.com @kristaneher @bootcampdigital

2. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 2 About Me

3. 3 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 3rd biggest social network

4. 4 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 500 Millionusers users

5. 5 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 208average number of followers (vs. Facebook 130 Friends) average number of followers (vs. Facebook 130

6. 6 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 400 MillionTweets are sent every day. Tweets are sent every day.

7. 7 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 170minutes per month are spent on Twitter. (vs. 98 for Pinterest or 257 for Instagram) minutes per month are spent on Twitter. (vs. 98 for Pinterest or

8. 8 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital So What is Twitter?

9. 9 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

10. 10 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital10 Twitter allows you to BROADCAST messages.

11. 11 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital But How do BUSINESSES use Twitter?  Great informal way to connect with customers or others in your ecosystem  Find and follow potential customers  Respond to questions  Build your brand  Promotions and special offers  Grow your following  Stay top-of-mind  Show new products

12. 12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

13. 13 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

14. 14 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

15. 15 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

16. 16 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

17. 17 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

18. 18 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

19. 19 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

20. 20 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital20

21. 21 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

22. 22 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

23. 23 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Tips for Success  CONNECT with your community Decide WHO your audience also listens to  Don’t just post: Engage in conversations You can go beyond your specific area  Encourage customers to connect and share with you on Twitter  Be interactive (ask questions)  Consider your objectives  Have a plan  Integrate it into your work

24. 24 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Don’t Forget

25. 25 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital Let’s Connect!LinkedIn: Krista Neher Facebook: KristaNeherisSocial Twitter: @KristaNeher @BootCampDigital