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Powering Up Your Social Media Marketing for Business

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Krista Neher
Krista Neher

Krista Neher (www.KristaNeher.com) gave this presentation at a recent Business Technology summit. The presentation focuses on the strategies and tactics that businesses can use to make more of their social media marketing efforts. Some of the key points in the presentation include: - Have a clear social media strategy - Know what business results you want to achieve from social media marketing - Take advantage of user generated content to get better results from social media - Be transparent and use social media to show your business, not advertise at people The presentation was given to business executives and CEOS looking to get more from their social media. Boot Camp Digital (www.BootCampDigital.com) is a social media training company that specializes in helping businesses use social media strategically to grow their business.

BusinessTechnology
1 of 44
Krista Neher @KristaNeher Follow @NACENational use hashtag #NACEEXP13
What they tell you it looks like....
What it actually looks like....
interacting with real persons photos 2x 3x higher conversion After interacting with real persons photos 2x 3x higher conversion 4
5
6
7
8
About Me Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 2
Skittles.com had 23,000 visitors Their Facebook page had 320,000 Copyright Boot Camp Digital 2013 Source: ComScore, March 2012 - All Rights Reserved @KristaNeher @BootCampDigital
11 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Getting in-front of people 12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
17% of time spent online is spent on Facebook 13
Building Connections 14 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 40
Word of mouth TWEET at Me!
You are not alone.
What is your actual goal?
Who else is in your industry?
Who are your natural partners?
Who are the influencers?
22 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
23 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 37
24 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 38
Young Women Dominate... But everyone is there. 25 Social Networking time spent online (per month)
Magical Money 26
A mysterious animal 27
What is Social Media REALLY ABOUT? Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 4
Is it about the Tools? Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
It is about the people. 30 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
...but... you do need a plan. Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
32
Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
It is about building a relationship over time.  Don’t go in for the kill at every opportunity  Many sites will block/ban you for aggressive tactics  Think of real-life networking AKA: BRANDING 34 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Awareness Interest Think about and understand your Funnel Desire Action Retention Advocacy 35 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Field Guide To Social Media Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
TRUST How are you building these? How are you building these? How are you building these? How are you building 38
39
Get Specific 40 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
I’m not Superman. I don’t have time for all of this...... 42
Start Small Not Big Not Big Do a few things well Not a lot of things poorly 54 43
Krista Neher @kristaneher Krista@bootcampdigital 513-702-7929 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

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