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Build a 7 Step Social Media Training Program

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Krista Neher
Krista Neher

The document outlines a 7 step process for building a social media training program for an organization: 1) Survey your organization, 2) Determine learning objectives, 3) Compare current vs. ideal social media use, 4) Consider available resources, 5) Choose a delivery method, 6) Create and deliver training, 7) Assess the effectiveness of the training program. The training is presented by Krista Neher of Boot Camp Digital and focuses on developing a comprehensive, ongoing social media training approach for organizations.

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Building a Social Media Training program for your organization in 7 Steps Krista Neher CEO – Boot Camp Digital krista@bootcampdigital.com 513-223-3878 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
About Me Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 2
Boot Camp Digital: Social Media Training Company 3 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
You can’t just ignore it. 4 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
It can seem overwhelming. 5 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
BUILD A PLAN!!!! 6 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
A Social Media Training Program SHOULD Be Comprehensive. 7 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
STEP 1: Survey Your Organization 8 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Step 2: Determine your LEARNING OBJECTIVES (what you want to achieve) 9 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Step 3: Compare Current State vs. Ideal State - WHERE DO YOU NEED TO GO. 10 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Step 4: Consider Your Resources (both TIME and MONEY) 11 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Step 5: Consider the best WAY to deliver your social media training (online live, in-person, digital resource library, etc) 12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Step 6: Create + Deliver the Training 13 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Social media training shouldn’t just be a ONE-TIME event.... Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
A good social media training program should include multiple ways to learn over time...... WHEN, WHERE and HOW the audience is most receptive. 15 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Step 7: Assess the effectiveness of the training program 16 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
Need Social Media Training? Connect with me! Krista Neher Connect with me!@kristaneher @BootCampDigital info@bootcampdigital 513-223-3878 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 112

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Build a 7 Step Social Media Training Program

  • 1. Building a Social Media Training program for your organization in 7 Steps Krista Neher CEO – Boot Camp Digital krista@bootcampdigital.com 513-223-3878 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 2. About Me Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 2
  • 3. Boot Camp Digital: Social Media Training Company 3 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 4. You can’t just ignore it. 4 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 5. It can seem overwhelming. 5 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 6. BUILD A PLAN!!!! 6 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 7. A Social Media Training Program SHOULD Be Comprehensive. 7 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 8. STEP 1: Survey Your Organization 8 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 9. Step 2: Determine your LEARNING OBJECTIVES (what you want to achieve) 9 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 10. Step 3: Compare Current State vs. Ideal State - WHERE DO YOU NEED TO GO. 10 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 11. Step 4: Consider Your Resources (both TIME and MONEY) 11 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 12. Step 5: Consider the best WAY to deliver your social media training (online live, in-person, digital resource library, etc) 12 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 13. Step 6: Create + Deliver the Training 13 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 14. Social media training shouldn’t just be a ONE-TIME event.... Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 15. A good social media training program should include multiple ways to learn over time...... WHEN, WHERE and HOW the audience is most receptive. 15 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 16. Step 7: Assess the effectiveness of the training program 16 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital
  • 17. Need Social Media Training? Connect with me! Krista Neher Connect with me!@kristaneher @BootCampDigital info@bootcampdigital 513-223-3878 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital 112