2. Managing Technology
• Tools of the Trade
Computer, Smart Phone, iPad/Tablet/Device, Camera/Video
• Software/Cloudware - For devices, Management,
Market, Clients, Database Components, Apps, Getting
ready for Paperless Transactions
• Marketing - Blogging, IDX, Lead Generation
• Social Media - Online Profiles, Strategies, Reputation
Management
• Action Plans - Create to grow your business
Monday, March 25, 13
3. What to do First
• Learn about what you
might need/want to use
• Set goals
• Maintain (learn) efficient
systems to sustain your
business over the course
of your career
Monday, March 25, 13
4. Intro Wants & Needs
• Turn to neighbor:
• Introduce yourself
• Learn name, years in
business, what they would
like to get out of this
class
Monday, March 25, 13
5. 2011 Profile of
Home buyers & Sellers
• 35% of all buyers indicated
they looked online for
• Looking online for
properties was listed as
properties as their first the first step in the buying
step in the buying process. process by the largest
percentages of home
• An additional 10% looked
online for information
buyers across ALL age
groups.
about the buying process
as their first step • The Internet was cited as
the most frequently used
source of information for
home buyers, even ranking
above real estate agents.
Monday, March 25, 13
6. 2010 Profile of
Home buyers & Sellers
• Real Estate agents were viewed as useful information
source 98% of buyers who used an agent while
searching for a home.
• The typical buyer searched for 12 weeks & viewed 12
homes.
• 9 in 10 recent buyers were satisfied with the home
buying process.
Monday, March 25, 13
7. Your competition
(2011):
• Roughly 66% of REALTORS® have a website.
• 62% have a website for 6 years.
• 9 out or 10 work for a brokerage with an
online presence.
• 1/2 of all REALTORS® actively use social or
professional networking websites and
another 14% plan to use them in the future.
• 10% have a blog.
Monday, March 25, 13
8. Your competition
• 36% of REALTORS® are obtaining
professional designations that give them the
tools land expertise to serve their clients
• Most popular designations are: GRI 21%,
CRS 13%, SRES 10%
• 35% Certifications Short Sales &
Foreclosure Resource
21% e-PRO
Monday, March 25, 13
9. What does this mean to
you in your Business?
• The Internet is a valuable tool in the buying
and selling of real estate - visibility is
important
• Many consumers (especially Young
homebuyers) are more tech savvy than the
agents that serve them - agents need to
keep up
• The use of technology can help you make
connections, it was not intended to replace
face to face contact.
Monday, March 25, 13
11. Desktop VS Notebook
• seeing less desktops
more notebooks
• we work on the go
• our office my be at
home, Starbucks or the
side of the road
Monday, March 25, 13
12. Must connect
• Wifi, cable, satellite
• Cell phone hotspot, Mifi
• A Business computer
needs internet
connection
Monday, March 25, 13
13. learn how to use it
• We aren’t born with
computer skills, they are
learned
• Take a class, hire a tutor
• Get to know your
computer
• This knowledge is the
foundation for what
comes next.
Monday, March 25, 13
14. What Goes on it?
• Email, Notes
• Client Database, Calendar
• Files, Contracts, Photos,
Video
• To Do List
• Communications, Skype,
Instant Messaging
Monday, March 25, 13
15. Smart Phones
• Do we really need to say
“smart?
Monday, March 25, 13
16. iPad/tablet/devices
• Portable devices are
made for our business
• Sync across all our
devices from home to
office to on the road
• Never have to wait for an
answer
Monday, March 25, 13
17. Cameras - Still & Video
• According to Realtor.com the
average time on site is 26
minutes
• What are Realtor.com visitors
doing? Looking at pictures!
• Photos of your listings are the
one, single most important
thing you can do.
Monday, March 25, 13
18. Taking GOOD
real estate photos
• Use a wide angle lens
• Pay attention to how the
house faces and where
the sun is
• Use a tripod
• Take many pictures!
Monday, March 25, 13
19. Take photos of
• the yard from various
angles
• street view with
neighboring homes
• from inside shoot the
view from the window
• use a mono pod for
height to get small spaces
Monday, March 25, 13
20. Video Cameras
• Great for doing area
tours, showcase the
neighborhood, schools,
parks, recreation trails.
• Interview the neighbors
• Get testimonials
• Home inspection for out-
of-town buyers
Monday, March 25, 13
21. tips for creating video
• Start by creating a “story
board”
• Write a script
• Instead of having audio on
site, dub it over the video
later
Monday, March 25, 13
22. Welcome to View of Central We are famous
our town Business District for our great schools
We have lovely We enjoy close
neighborhoods in proximity to Close with call to
various price ranges shopping, action!
restaurants, parks
Monday, March 25, 13
25. Life Time Value of a
Client
Age Price of Approx. Commission
30 years $150,000
Home $4500
37 years $225,000 $6750
44 years $337,000 $10,110
51 years $500,000 $15,000
58 years $375,000 $11,250
65 years $225,000 $6,750
$54,360
Monday, March 25, 13
27. Components of a
data base (CRM)
• contacts • anniversary date (house)
• personal info • favorite things
• contact info • purchase date, price &
interest rate
• conversation history
• rental properties
• categories
• birthdays
Monday, March 25, 13
29. DRIP Email
• Configure e-mail • In the future you can add
campaigns for your a new contact to the
business niches campaign
• Set-up a campaign • Create your own
sequence personalized letters,
online newsletters or
• Attach a contact or a postcards to send
whole category of
contacts to receive the • Or co-ordinate with a
campaign commercial email
program like Mail Chimp
or Constant Contact
Monday, March 25, 13
30. Data Base - contacts
• Purpose of Data Base is for keeping
records and scheduling activities for
future contact.
• Leads are “cultivated” by your
contact, hopefully turning into
customers at some point!
Monday, March 25, 13
31. Action Plans
• The CRM allows you to
create action plans for current
business.
• Buyer Orientation Items
• Contract to Closing
• Post Closing
• Follow up ask for referrals
Monday, March 25, 13
32. Data Base - uses
• Drip System for keeping
in contact with leads, or
past clients
• Task Plans can be
assigned
• Create customized
letters for niche
marketing
Monday, March 25, 13
33. CRM Brands for
Real estate
• Top Producer - monthly
fee, lots of add-ons
• Wise Agent - monthly fee
• Realty Juggler - low
annual fee great user
videos on YouTube
Monday, March 25, 13
34. Apps
• Apps are • Apps are
software getting more
programs amazing
that run on everyday
your cell
phone, tablet
and/or
computer
Monday, March 25, 13
35. Apps have many uses in
Real Estate
• Location based
• Productivity
• Presentation
• Keeping Current
• File management and sharing
• Communication
• Utilities
Monday, March 25, 13
36. Location based
• Google maps help define
location, driving
directions, commute
times, local amenities and
even help create a
showing route.
• HomeSnap gives home
values by snapping an
image (sort of)
• AroundMe shows various
stores, restaurants, etc
Monday, March 25, 13
37. Productivity
• MindJet or iThoughts app
to process thoughts into a
flow chart, action and
organizational plans
• Chicago Title - Buy, Sell,
Lend info. lNet sheets,
amortization, rent vs. buy
• Getting Things Done - a
robust checklist with
project planning that syncs
with your calendar
Monday, March 25, 13
39. Presentation
• Keynote w/Keynote
Remote for listing
presentations
• Prezi viewer
• Slide Share
• Numbers for presenting
spreadsheets
• Analytics HD - Track
website traffic
Monday, March 25, 13
40. Keeping Current
• Blogsy or Blog Press to
post to your blog
• Zite, Sky Grid - compile
RSS feed of topics that
interest you. Delivered in
a magazine format (so
you can share on social
networks)
Monday, March 25, 13
41. Organization Tools
• Unzip - to open
zipped files
• Dropbox - cloud
storage/sharing
• Evernote - store your
desk in the cloud
• Informant HD - best
calendar, project app
that syncs with all
your calendars
Monday, March 25, 13
42. • Scanner Pro - receipts, images
• Ignition-LogMeIn - access your main
computer from your cell phone or tablet
• Open Home Pro- hand iPad to visitor to
capture contact info. (spam at your own
risk!)
• QR Codes - Qrafter the only one you need
generates all kinds of code and scans too!
Monday, March 25, 13
43. Communication
• Skype
• Talkatone
• Voxer
• Go to Meeting
• Dragon dictation
• Siri
• Sound note
Monday, March 25, 13
45. The Consumer
• Is armed with this
information
• What are you doing?
Monday, March 25, 13
46. Productivity
• MindJet or iThoughts app
to process thoughts into a
flow chart, action and
organizational plans
• Chicago Title - Buy, Sell,
Lend info. Net sheets,
amortization, rent vs. buy
• Getting Things Done - a
robust checklist with
project planning that syncs
with your calendar
Monday, March 25, 13
47. Productivity continued
• Calculator HP-12C
• Centralized Showings
• Dragon Dictation
Monday, March 25, 13
51. Keeping Current
• Blogsy or Blog Press
to post to your blog
• Zite, Sky Grid -
compile RSS feed of
topics that interest
you. Delivered in a
magazine format (so
you can share on
social networks)
Monday, March 25, 13
52. • Unzip - to open zipped
files
• Dropbox - cloud storage/
sharing
• Evernote - store your
desk in the cloud
• Informant HD- best
calendar, project app that
syncs with all your
calendars
Monday, March 25, 13
53. • Scanner Pro -
receipts, images
• Ignition-LogMeIn -
access your main
computer from
your cell phone or
iPad
Monday, March 25, 13
54. • Open Home Pro -
hand iPad to visitor to
capture contact info.
(spam at your own
risk!)
• QR Codes - Qrafter
the only one you
need generates all
kinds of code and
scans too!
Monday, March 25, 13
55. Communication
• Skype
• Talkatone
• Go to Meeting
• Dragon
dictation
• Siri
• Voxer
• Sound Note
Monday, March 25, 13
56. • Magic Plan - Measure rooms
• The Photographer's Ephemeris -
sun location
• Gas Buddy - cheap gas locations
• Waterlevel - a level
• Guardly - notify emergency
contacts with 1-click
Monday, March 25, 13
57. Preparing to go
paperless
• Paperless Mindset
• Think Digital
• Stop Printing!
• Buy a Good Scanner
Monday, March 25, 13
58. Paperless lifestyle
• Everything you need is on
your computer, tablet
and/or phone.
• Everything.
Monday, March 25, 13
60. PDF Expert Allows
• Annotate PDF docs
• Highlight Text, make notes
• You can create a file and use it
as your “filing cabinet”
Monday, March 25, 13
61. • Dropbox is a filing cabinet that allows you to share
• Unlike PDF Expert you do not CREATE docs in Dropbox
• Dropbox is an example of items stored in the “cloud” you can access
them from anywhere.
• It’s F R E E (until you store too much!)
Monday, March 25, 13
62. Paperless Transaction
• Create a Buyer File with contact info in PDF Expert
• MLS Showing Sheets - email to myself open in PDF
Expert
• Place in buyer’s file
• Write lock box info, time on each property, after
showing, record buyer’s reaction to property
• When Property is found, “archive” the rejected
properties
Monday, March 25, 13
63. U/C
• Gather and save all docs in buyer’s file
Monday, March 25, 13
