1. For the Finalists of Lee Kuan Yew Global Business Plan Competition
Entrepreneurship Study Mission
Named after Singapore’s Minister Mentor, who
developed the defining business plan for the
country, the Lee Kuan Yew Global Business
Competition provides an opportunity for budding
entrepreneurs to test their business Ideas and pit
their business acumen against students from other
renowned international institutions. Organised by
the Institute of Innovation and Entrepreneurship at
the Singapore Management University, the biennial
Lee Kuan Yew Business Plan Competition
Carlton Hotel
76 Bras Basah Road,
Singapore 189558
SMU Address
Administration Building
81 Victoria Street
Singapore 188065
competition is into its sixth run and is open to all undergraduates, college and
polytechnic students from around the world. The inaugural competition saw 203
business plans from 74 universities representing 30 countries. Students are
required to submit business plans for a start-up or early-stage venture and
compete for a total of US$60,000 worth of cash prizes. The winning team will
take home US$36,000, the first runner-up, US$12,000 and the third runner-up,
US$3,000. The other finalists will get US$500 per team. We have now reached
the final round of the competition where 6 finalists have been selected to
compete for the next winner of the competition.
3. Kent Hoie Yin Kuan
Aspiring Technopreneur
“Seize the Moment, Explore the Unknown”
Contact Number: (+65) 93631611
Email: yinkuan.2006@gmail.com
Timothy Ee Zhi Li
Passionate Alumni
"Build The Future Through Dreams & Creativity"
Contact Number: (+65) 97428895
Email: eetimothy@gmail.com
Yvonne Lim Jia Yen
Aspiring Entrepreneur
“Inspiration to Myself and the World”
Contact Number: (+65) 91098023
Email: yvonne.lim.2007@business.smu.edu.sg
Your Student Guides
Amy Williams
SMU IIE Intern from UCL
“Dream as if you’ll live forever”
Contact Number: (+65) 91355659
Email: amywilliams99@hotmail.co.uk
Benjamin Chua Ming Rui
Student Leader
“Never ever stop believing in yourself”
Contact Number: (+65) 90113739
Email: mrchua.2009@accountancy.smu.edu.sg
Kenneth Goh Chia Wei
Respected Alumni
“Don't find Fault, Find a Remedy”
Contact Number: (+65) 91599886
Email: kenneth.g.2007@accountancy.smu.edu.sg
4. Staff & Stuffs from Institute of Innovation & Entrepreneurship
Kristabel Quek
Idea Generator
Contact Number: (+65) 81217186
Email: JYQuek@smu.edu.sg
Flora Khoo
Incubation Manager
Contact Number: (+65) 93298898
Email: FloraKhoo@smu.edu.sg
Poken
http://www.poken.com
Poken is a suite of products and software that enable you to collect and exchange
digital information in the real world with a simple touch. It's a new way to connect
with the people you meet.
When two Pokens touch, they glow. That means you've just exchanged your contact
details and social networking information with another person, sharing a rich snap
shop of who you are.
Poken all the people you like and later, all you need
to do is:
1. Connect your Poken to a USB port in your
computer.
2. Go to poken.com and quickly login or create an
account at the pokenHUB.
3. Sync your Poken and decide the information
you want to share. No drivers or softwares to
install.
Poken creates a common platform for managing and engaging with your contacts.
We will simply tie into all your social networking accounts and make it easier for you
to connect with new people, by letting you immediately exchange all the contact
details and social profiles you decide to share.
Poken was founded in December 2007 in Switzerland by Stephane Doutriaux. The
founder came up with the idea whilst doing his MBA.
EZ-link Card
EZ-Link card is a Singapore prepaid card used
as a convenient way to pay the fare for both
bus and MRT (Mass Rapid Transit) in
Singapore. You can top out your EZ link card at
the general ticketing machine (GTM) at any
MRT station or the Ticketing office. The
minimum top up value is $10 or the maximum
is $100 and you can either used cash or NET to
top up your EZ link card.
Tap your ez-link card on the fare-gate card reader when you enter and exit the MRT
platform gate to pay for your MRT fare. Or tap your ez-link card on the entry card
reader upon boarding the public bus, and the exit card reader before alighting to pay
for your bus fare.
5. Visit to STARhome & FusionWorld
13:00 to 16:00
The innovation centre that showcase the
innovations of A*STAR (Agency of Science
Technology and Research) Singapore.
Visit to iExperience Centre
16:30 to 17:30
A showcase of the vision IDA (Infocomm
Development Authority of Singapore) have
for the future of Singapore.
Sky Networking on Singapore Flyer
18:00 to 20:00
A unique networking experience in the sky
with six experienced mentors to answer
every question that you have.
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Day Plan
0800 - 0900 Breakfast
0900 - 1000 Briefing at SMU University Lounge
1000 - 1130 Tour of SMU Business Innovations Generator
1130 - 1230 Lunch
1230 - 1300 Travel to Fusionopolis
6. FusionWorld
Mission
To transform cutting-edge research into
innovative and integrated smart home
technologies that will help accelerate the
development of a smart home industry in
Singapore.
Vision
A model smart home showcase integrating innovative technologies
into the lifestyle of choice for every member of the family.
STARhome is an innovative programme initiated and funded by SERC
(Science & Engineering Research Council) with the aim of enhancing
urban living and meeting changing needs of future generations. It
results in a technology showcase and a realistic platform featuring
leading-edge technologies and sophisticated home concepts that
enhance everyday living with ease and convenience. STARhome
provides a technical test bed in a realistic environment for the smart
home technologies. It fosters the partnerships within A*STAR Research
Institutes and help encourage industry partnership to generate
interests and adoption of smart home technologies.
FusionWorld is a dynamic and
interactive showcase of award-winning
inventions and cutting-edge prototypes
from the research teams of Singapore's
Agency for Science, Technology and
Research (A*STAR). Experience the
fusion of science and engineering
disciplines and let your imagination
surge freely among innovations and
state-of-the-art technologies in an
advanced technology wonderland.
The HOME zone may well present you with interesting ideas for your
future residence. Take your time to uncover the technologies that are
cleverly embedded into the elegant interiors of this apartment setup.
The ENTERPRISE zone unveils a range of technologies that facilitate
collaboration and brainstorming across co-workers seamlessly.
The MEDICAL zone you will be presented with R&D results focused
on the search for ways to treat some of the more common medical
conditions of our time – anywhere, anytime.
The MOVE zone invites you to hop aboard a futuristic bike for a
spectacular ride through a 3D world in which you will learn about an
array of A*STAR transportation related technologies.
STARhome
7. The Infocomm Experience Centre (iExperience)
aims to bring about the possibilities and
benefits of Next Generation (Next Gen) services
and the Next Gen Nationwide Broadband
Network (Next Gen NBN) to the public and
businesses. The interactive and engaging
exhibits are designed to educate visitors via
hands-on experience with the possibilities
presented by Next Gen NBN, including possible
Next Gen services leveraging Next Gen
technologies that encompass our daily lives.
The centre presents a range of services and applications enabled through the
innovative use of infocomm for businesses, consumers, Government and
overseas visitors.
Through guided or self-discovery tours, iExperience will demonstrate the
possibilities of Next Gen NBN to enterprises for business adoption, and to
consumers for use in their daily lives. Depending on each visitor's interest
and background, the guided tour format provides visitors an in-depth
knowledge and experience of Next Gen services. The self discovery format
allows visitors to walk through the centre and try out the exhibits at their own
pace.
iExperience Centre
Standing at a stunning 165m, Singapore
Flyer is some 30 metres taller than the
famed London Eye. Taking a flight on this S
$240 million wheel is one-of-a-kind
experience you wouldn’t want to miss.
As the wheel turns, you’ll be treated to a
visual 360 degrees feast of the iconic,
historical landmarks and views from the Marina Bay to the Singapore River,
Raffles Place, Merlion Park, Empress Place and the Padang. There is no
other place in Singapore that offers these breathtaking, magnificent day and
glittering night views.
Sky Networking is a unique networking experience in our very own exclusive
private capsule with six experienced mentors.
• Mr. Amit Anand of Jungle Ventures
• Mr. Andrew Shields of A2 Partners
• Mr. Anil Padhye, a global entrepreneur
• Mr. RJ Sridhar of Radical Shift
• Dr. Joao Santos Lucas of Lucas Consultants
• Dr. Charles Chow of East West Group
Note: Please use the toilet before boarding the capsule. The ride will last for
about an-hour. Dinner will be served after the ride at O’learys Bar & Grill.
Singapore Flyer & Sky Networking
8. Amit has over 13 years of active career in go-to-market strategies and
corporate development for startups and corporations alike.
His corporate life gravitated around sales and management positions for
public listed tech giants such as Progress Software Corp (NASDAQ:PRGS)
and software product startups such as Fiorano Software Inc, mainly
spearheading new business/product roll outs in Asian geographies.
Startup experience is dotted with founding new media startups such as
ettaminA studios that secured awards and nominations (such as YCE by
British Council of India and TATA NEN) and active consulting for others. Some
of his recent engagements include ScreamPoint (US, India), TotalSportsAsia
(KL, India), Panini Keypad/CleverTexting (India), Sungame (US, Philippines,
NASDAQ: SGMZ)), HireLabs (US, Singapore, Pakistan), Mobstreet.in (India),
DeepBlueWorlds (US) and VastPark (Australia)
Amit is Deputy Chairman for the Directors for Business Angels Network South
East Asia (BANSEA) and is an invited mentor at Singapore Management
University (SMU), Founders Institute Singapore, Singapore Mobile Alliance,
Indian Institute of Management (IIM-C) and X-Media Labs.
He also writes at CNET Asia on Indiaʼs technology, mobile and internet
landscape.
Amit Anand Jungle Ventures
Andrew defines success as being able to spend most of your time doing
what you love with the people you care about and respect. He enjoys
building businesses, motivating people, and brings an innovative approach to
all of his ventures. Andrew has had a very broad business exposure and
experience while developing a strong personal network across the globe. A2,
which he co-founded, is the perfect vehicle that enables Andrew to fully
utilize his talents while engaging in projects of personal interest.
Prior to founding A2 Andrew had 15 years with IBM, working across many
regions and industries. He has held many executive positions culminating in
his final role as Global VP for Business Development and Strategic Sales. His
IBM experience gave him exposure to the best-of-breed in many disciplines
of leadership, management, and industry practice. Andrew then created an
investment company to invest in start-up to SME organizations. He provides
mentoring and coaching to these companies and sits on the board of
directors. He is the Chairman of Affinitiv Pte Ltd, (a telecommunications
consultancy company based out of Dubai),
Co-chairman of Tysat (a systems management company based out of
Sydney) and Director to two other global IT services companies. He assists
other companies in developing the right go-to-market strategies, financing
alternatives, and the creation of the desired organizational culture.
Amit Anand is the Founding and Managing
Partner of Jungle Venture. He focused on
helping Asian born entrepreneurs and brand
achieve global status.
Andrew Shields A2 Partners
Andrew Shields provide strategic advice, senior
executive talent and the ability to execute
projects for small to medium enterprises.
9. Anil is a Global entrepreneur-leader with over 30 years of experience and a
track record of building and managing businesses in different countries.
Before moving to Singapore, Anil was the Managing Director, Europe for
NeilMed Pharmaceuticals, which specializes in Medical devices and OTC
Medicines. Based in London, he built and managed the entire European
operations for the company. Anil’s MNC experience includes leadership roles
at Roche Labs, the US division of the Swiss pharmaceutical giant Hoffmann-
La Roche, and at IMS Health, the leading provider of information to the
healthcare industry in 100+ countries As a Director in Business Analytics,
Sales and Marketing at Roche Labs, he was part of the leadership team that
successfully launched Tamiflu and Xenical in the USA. As a Consulting
Director at IMS Health, Anil led a group that provided business solutions to
Sales and Marketing problems at Pharmaceutical companies such as Abbott
Labs, Bristol Myers and P&G Healthcare.
Early in his career, Anil started, built and sold a high fashion accessories
business in the US, that sold to luxury stores such as Nordstroms, Saks Fifth
Avenue and Macy’s. Educationally, Anil has B.Tech degree from Indian
Institute of Technology (IIT), as well as a M.S. in Engineering and a M.B.A
from New York University (NYU)
Anil Padhye Global Entrepreneur
Anil Padhye has over 30 years of experience in
building and managing businesses in different
countries.
RJ has many years of business experience through investing, operational and
senior management positions across Asia and North America. Prior to
coaching, RJ was Head of South Asia investments for JAFCO Asia, a leading
venture capital firm based in Singapore. As a venture capitalist, RJ invested
in many early-stage and high-growth businesses across India and Singapore
in several sectors including technology, telecom, internet, manufacturing,
consumer services and education. As an active board member of his portfolio
companies he advised entrepreneurs and management teams on strategic,
financial and operational matters and helped many of his companies scale
their operations and attain profitable exits.
RJ began his career in the late 90s in Silicon Valley with technology
development and operational roles at industry-leading companies and start-
ups where he built, led and managed large engineering teams developing
next-generation communication products. RJ then moved to Wall Street
where he covered the technology sector as an equity research analyst with
Morgan Stanley in New York. He provided investment recommendations to
institutional investors and helped take multiple venture-backed companies
public on the NASDAQ and NYSE.
After discovering that his true passion lay in helping others become more
effective and living life to their fullest, RJ left a very successful career to set
up Radical Shift, his coaching practice. RJ brings to his practice a wealth of
experience working with entrepreneurs, executives and SME owners, an
ability to analyze complex business and personal situations, and a
commitment to stretching himself and his clients to achieve success.
RJ Sridhar Radical Shift
Radical Shift is a business coaching practice
based in Singapore, and works with
entrepreneurs and small business owners
across S.E. Asia and India.
10. Joao Santos Lucas is CEO of Lucas Consultants (Singapore) and a Partner
and Consultant at Lucas Communication Consultants, a company which has
trained over 2000 people in Singapore in the last 2 years.
Joao Santos Lucas, is a sociologist, business strategist and mentor who has
trained postgraduate students for more than thirty years, having trained here
for local companies in the last three years.
One of his areas of expertise is organizational change and development. He
was on the Board of Directors of six companies for 11 years. One of the
companies for which he was an Executive Director for Human Resources had
more than 2000 employees.
As an international health care expert for more than thirty years he has also
worked for the WHO, EU and Council of Europe. He initiated the
development of Retirement Communities in Portugal and he is having a
similar role in Asia.
He has a book published by McGraw Hill on behavioral change. As
a columnist with a major Economic Daily he writes about development,
organizational change and management.
Educationally, Joao studied Sociology and Management at the University of
Evora, gained a Postgraduate Diploma at the University of Minnesota on
Leadership and development and conducted PostGrad Research at the
University of Aberdeen on policy process.
Joao Santos Lucas Lucas Consultants
Joao Santos Lucas is CEO of Lucas
Consultants (Singapore) and a Partner and
Consultant of Lucas Communication
Consultants.
Dr Charles Chow had recently receive the Public Service Medal (Pingkat
Bakti Masyarakat) by the President of Singapore.
He was trained by the German Navy, commanded a Singapore Navy ship and
helped start the Singapore Police Coast Guard, before doing international
business as a bureaucrat of Singapore Trade Development Board (now
known as International Enterprise Singapore).
Since 1996, Charles began as an entrepreneur in the East-West Group of
companies, a boutique enterprise specializing in cross-cultural leadership
development (India/Germany/Singapore) and strategic business investments.
Charles is an expert in management cybernetics - leadership and strategy.
He studies the link of Sun Zi’s Art of War with The Bhagavad Gita and the
application of military competitive intelligence techniques to business.
Since 2005, he is a lecturer for master-level module in Business Management
at the German Institute of Science and Technology in Singapore.
Charles Chow East West Group
Charles Chow is a globally connected
entrepreneur who specializes in cross-cultural
leadership development.
11. Important information
• SMU and Carlton is located above Bras Basah station (CC2)
• On 22nd August, we will take a train from iExperience Centre is located at Esplanade
Station (CC3) to Promenade Station (CC4) which is 500m from the Singapore Flyer
• After the dinner, groups are free to explore the Singapore or return to hotel by MRT
MRT Travel Guide
Marina Bay Sands
The world’s most expensive standalone
casino is also home to the world’s longest
elevated swimming pool. Enjoy a glass of
wine with the magnificent view of Singapore
cityscape from the bars on SkyPark.
Esplanade - Theatres on the Bay
A waterside building known fondly by
Singaporeans as “The Durian” is found
alongside Marina Bay near the mouth of the
Singapore River. It played host to a wealth
of big name acts and performances.
Merlion Park
Merlion, the mascot of Singapore, is a
mythical creature with the head of a lion and
the body of a fish spotted by Prince Sang
Nila Utama when he re-discovered
Singapura (Lion City).
Walking Back to Carlton Hotel
12. SPRING Singapore
09:00 to 10:00
A sharing session on what SPRING
Singapore does to help Startups and SMEs
in Singapore.
Sharing Panel with
Jay, Howard and Colin
10:00 to 11:30
A panel session where experts share their
views about your work so far and advise
you on ways to improve.
Plug & Play Tech Centre
11:30 to 12:00
A sharing session on what Plug & Play
Tech Centre does and what opportunities
their incubated startups have.
23 August 2011 TuesdayAbout ESM Day Two
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Day Plan
0800 - 0900 Breakfast
0900 - 1200 Networking & Interactive session at SMU University Lounge
1200 - 1330 Lunch
1330 - 1430 SMU School Tour
1430 - Late Free & Easy
Free & Easy
SMU Campus Tour
by the SMU Ambassadorial Corp
13:30 to 14:30
A campus tour to show you more of the
Singapore Management University grounds
that only the insiders know.
13. Mr Lin Zhi Xun is a Manager (New Business Support), at SPRING Singapore,
the Agency responsible for helping Singapore enterprises grow. His
department works with various partners to seed and nurture innovative start-
ups and to build a pro-enterprise environment. This includes the
administration of YES !Start-ups; YES! Schools; and the Incubator
Development Programme (IDP).
Prior to joining New Business Support, Mr Lin was a Manager in the Financing
and Incentives Management Division of SPRING Singapore, administering
Financing and Capability Development Programmes for SMEs.
SPRING Singapore is the enterprise development agency responsible for
helping Singapore enterprises grow. We work with partners to help enterprises
in financing, capability and management development, technology and
innovation, and accessing new markets. As the national standards and
accreditation body, SPRING develops and promotes an internationally
recognised standards and quality assurance infrastructure that builds trust in
Singapore enterprises, products and services, thereby enabling their global
competitiveness and facilitating global trade.
Lin Zhi Xun Spring Singapore
Jayesh is one of the Founders of Sony Entertainment Television, a major
television network launched in 1995 in collaboration with Sony Pictures
Entertainment, a division of Sony Japan. He is a board member of Asvathaa
(gaming & animation), Game Ventures (online gaming) and eBus (TV
commercial digital distribution).
Jayesh is on the Board of SONG, a fund owned by Soros, Omidyar and
Google, which invests in SMEs in India that meet social objectives. Jayesh
served on the Board of United Way International for 6 years. He is also the
founder of ProPoor, a non-profit portal for NGOs (Non Governmental
Organizations) in South Asia, and now a service of CharityFocus.
Jayesh is an active angel investor, with investments in various Venture Capital
Funds in Silicon Valley and start-up enterprises across the broad technology
and media space. In his earlier corporate years, he spent 13 years at IBM in
various positions based out of Houston (USA) and Singapore, where he was
involved in technical, sales and marketing roles.
He delivers in-company presentations and often enters in to deep
discussions with teams from sales & marketing or business development
team who are striving to embrace corporate entrepreneurship as a way to
identify new business opportunities.
Jayesh is an Investor-in-Residence at SMU, a TiE Charter Member, an
Entrepreneur-in-Residence at INSEAD, and a member of ‘Indian Angel
Network’.
Mr Lin is the manager in new business support
at Spring Singapore. He helps innovative
startups and also help build a pro-enterprise
environment.
Jayesh Parekh Investor-In-Residence, SMU IIE
Jayesh Parekh is a ‘serial entrepreneur’ and
angel investor who provides insights on how to
apply a more entrepreneurial mindset and
approach to their existing businesses.
14. Howard Califano Director, SMART Innovation Centre
Previously, Colin worked as an Advisor with SQL View, a software product
company with solutions in the Total Records and Facilities Management.
He has more than 25 years in the IT industry having worked with IBM and
Hewlett-Packard. Colin also advises Vision Zenith, an investment holding
company focusing on high tech consulting projects. He was also the
Executive Director with Singapore infoComm Technology Federation as well
as Director of Investments with Merrill Lynch.
His volunteerism includes Board Member with Methodist Co-Operative
Society Ltd (www.methodistcoop.org.sg ), National University of Singapore
Business School Alumni Association (www.nusbsa.org ), Steering Committee
with StartUp@Singapore 2010, an initiative hosted by NUS Entrepreneurship
Centre / NUS Business School and Society of HP Alumni (www.shpa.org.sg ).
He has also participated in the NUS-YMCA Voluntary Service Management
Program/VSMP as a facilitator. Colin is an Alumnus of NUS Business School.
Colin was based in China from 1989 to 1992 when China was opening up to
the world for global trade and manufacturing.
He has travelled extensively in Asia when he was the General Manager for HP
responsible to grow the emerging countries, e.g. Vietnam, Philippines,
Pakistan, Sri Lanka, Bangladesh, Cambodia etc.
Colin Chow Mercatus - Capital
Howard has founded, held executive management positions, acted as
Member of the Board of Directors and CEO of multiple companies in the
United States and Asia.
He was Consulting Director of Bio*One Capital Pte Ltd and acted as the
interim CEO of several of their portfolio companies. Howard was the CEO of
Johns Hopkins Singapore and The Johns Hopkins-NUH International Medical
Centre where he led and managed a team of 80 researchers, physicians,
administrators and staff, to establish a Center of Excellence in research,
education and patient care. From 1995 to 1999, Howard was Assistant Dean
of The Johns Hopkins University, School of Medicine, where he was
responsible for its business development activities, including the Office of
Technology Licensing which is tasked to commercialise all medical
discoveries originating at Hopkins.
He holds a Bachelor of Science in Electrical Engineering from Cornell
University and a Juris Doctorate from University of Maryland.
Colin Chow has over 25 years experience in
the IT industry to help turn ideas into
successful ventures.
Howard leads and manages the overall
operation of the SIngapore-MIT Alliance
Research & Technology innovation centre.
15. Wayne is the person in charge of operations on the ground at Plug and Play
Singapore. He has been tasked with building and managing relationships
with corporate and community partners, universities and most importantly,
high tech startups in Singapore to provide them with access to a wide range
of resources and accelerate their growth to success.
Wayne has been active in the local technology and startup ecosystem in
Singapore as one of the leading members of The Digital Movement. He has
led and managed teams to run events like Nexus 2007, iX Conference and
Global Speednetwork between Silicon Valley and Singapore. Most recently,
he conceived and led the organization of the Tertiary Tech Conference for
local universities in Singapore.
Wayne recently graduated from the National University of Singapore with a
Bachelor in Computing, having a major in Computer Science and a minor in
Technopreneurship. He was on the NUS Overseas College Silicon Valley
program from Jul 2008 to Jul 2009 and was interning full-time in a mobile
startup Qik while also taking courses from Stanford University.
Wayne Soh Plug & Play Tech Centre
Plug and Play Tech Center is a thriving Silicon Valley community of over 300
startups from all over the world. Their mission is to help startups grow. They
accomplish that mission through a number of strategic partnerships,
including 170 investors who participate in regular screening sessions
exclusive to Plug and Play members. They also have active International,
University, and Corporate divisions to create an ecosystem of innovation that
goes beyond just startups. In addition to offering a professional working
environment that is as flexible as Silicon Valley itself, they host a number of
networking events, offer various educational programs and seminars and
offer a number of services from banking and accounting to funding and M&A
support.
Wayne is tasked with building and managing
relationships with corporate and community
partners, universities and most importantly,
high tech startups in Singapore.
Plug & Play Tech Centre
16. Nanyang Technopreneurship Centre
9:30 to 15:00
Lessons on “Understanding Company
Compliance” and “Marketing and Branding
for Startups” co-organized by Nanyang
Technopreneurship Centre.
Interview for the Best Entrepreneur
15:30 - 17:30
Selected finalists will be interviewed by our
panel of judges and only one will emerge
as the Best Entrepreneur of the year.
Night before the Showdown
18:30 to 20:30
This is a networking opportunity for
finalists to rub shoulders with over a
hundred investors, industry partners and
business mentors to gain early feedback
on business ideas.
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Interview for
Best Entrepreneur
“Night before the Showdown”
is a event where each finalist are given
3-minute to pitch to a room of angel investors.
Day Plan
0730 - 0830 Breakfast
0830 - 0930 Travel to Nanyang Technological University (NTU)
0930 - 1530 Lesson at Nanyang Technopreneurship Centre (NTC))
1500 - 1530 Travel back to Singapore Management University (SMU)
1530 - 1700 Interview for Best Entrepreneur
1830 - 2030 Night before the Showdown event
17. Understanding Company Compliance
Often after the incorporation of the startup, founding members would, with
good reasons, occupy themselves with the product and business development
area of their business up to a point, for those who eventually attract
investment interest, finding themselves in a situation of the need to straighten
out their internal governance elements.
Usually this is an outcome of requirements set out by an interested investor
who needs, as part of the risk reduction measure, to see fluidity of board and
management structural processes.
Besides the above, the workshop will also cover other areas with regards to
compliance issues in Singapore during this early stage of the business plan as
well as anticipating certain aspect of business filing and other admin factors
that will come their way.
Key Highlights:
- Director's obligation to ACRA
- Compliance requirements - statutory registers, minute book, resolution of
directors & shareholders, AGM
- Raising funds from share-holders as capital or loans
- Roles of company secretary in assisting directors to fulfill obligations
- Question & Answer
Lessons at NTC
Ms Ng Peck Hoon is the Assistant Bureau Manager of DP Bureau. She
assists in the smooth running of the Bureau. Her primary role include
overseeing the government services functions at DP Bureau, mentoring &
supervising staff to be competent in handling the applications for a wide-
spectrum of government services (eg. Licenses, trademarks, GST
application, etc), and educating the walk-in business public on business
related government policies and compliance regulations.
DP Bureau is a one-stop business advisory centre for entrepreneurs and
business owners. We are a business intermediary that introduces you to the
best partners & practices for skill, financial and management development.
We believe in a public-private-partnership that brings value to Singapore's
entrepreneurs and SMEs, keeping you informed of the latest corporate and
business news and policies through working closely with government
agencies such as ACRA, SPRING Singapore, IE Singapore, iDA and other
professional bodies.
DP Bureau is also a Best Outsourcing Partner of the Ministry of Finance's
EPPU (Expenditure & Procurement Policies Unit), assisting Singapore
companies and the government in the registration and processing of
vendors.
Ng Peck Hoon
Assistant Manager of DP Bureau
18. Lessons at NTC
Marketing & Branding for Startups
Differentiation is key for any startup in an ever expanding, globalized and
growing market space. Having a great product may make marketing easier,
but is it sufficient? With limited financial resources, a common problem for
most startups, how does one best optimize existing and low-hanging
resources for effective marketing and branding? Being young in the
competitive industry, and usually unable to control market environment or
sentiment, how does a startup create an impactful branding strategy (to
internal and external stakeholders) that eventually lead to brand equity, and
customer acquisition? The above and more are some of the issues that will be
addressed during the workshop for young startups to take their business to a
higher level of growth.
# # # Co-organized by:
Hooi Den Huan is an Associate Professor Marketing and International
Business Division, Nanyang Business School, NTU, Singapore. He co-
authored the bestselling book, “Rethinking Marketing” together with Philip
Kotler, Hermawan Kartajaya and Sandra Liu and the bestselling “Think
ASEAN!” book with Philip Kotler and Hermawan Kartajaya. Together with
Philip Kotler and Hermawan Kartajaya, they established the Philip Kotler
Center for ASEAN Marketing (www.philipkotlercenter.com).
Apart from being an Advisory Board Member for Marketing Management and
IS, Cornell University-Nanyang Institute of Hospitality Management, Den is
also the Secretary-General of the Asia Marketing Federation Foundation. In
addition, he is an International Advisory Board member for the School of
Business Management, Bandung Institute of Technology (ITB).
Den completed the Participant Centred Learning Programme at Harvard
Business School and was a Visiting Scholar at the Sloan School of
Management, MIT. He sits on the International Editorial Boards of the Journal
of Creativity and Innovation Management (UK); Journal of Leadership and
Organisation Studies (US); Journal of Sports Marketing and Sponsorship
(UK); Journal of Chinese Enterprise (China) and the International Retail and
Marketing Review (South Africa). He has conducted Executive programmes/
talks for more than 50 organisations in Singapore and overseas.
Assoc Prof Hooi Den Huan
Director of Nanyang Technopreneurship Centre
Email: ADHHOOI@ntu.edu.sg
19. Finals’ Presentation (Day)
0730 - 0900 Breakfast
0900 - 1030
Preparation for Finalists’ Showcase & Exhibition
Mochtar Riady Auditorium
SMU Administration Building, Level 5
10:30 - 12:00
Judges walkthrough at Finalists’ Showcase & Exhibition
12:00 - 13:30 *Lunch at Function Room 6.1 (Level 6)
13:30 - 18:00 Finalist Presentation in Mochtar Riady Auditorium
(15-minute presentation and 10-minute Q&A)
Team 1 Standby at 13:45
Presentation from 14:00 to 14:25
Team 2 Standby at 14:20
Presentation from 14:30 to 14:55
Team 3 Standby at 14:50
Presentation from 15:00 to 15:25
15:30 - 15:50 Tea Break
Team 4 Standby at 15:50
Presentation from 16:10 to 16:35
Team 5 Standby at 16:30
Presentation from 16:40 to 17:05
Team 6 Standby at 17:00
Presentation from 17:10 to 17:35
17:50 - 18:00 Proceed to Carlton Hotel
*At least one team member have to be attending the exhibition booth at all times.
25 August 2011 ThursdayDay of the Finals
Awards Ceremony (Evening)
18:00 - 18:30 Assemble for briefing with Stephanie (PICO)
in front of Empress Ballroom 4 & 5 (Level 2)
18:30 - 19:00
Networking with Mr. Teo Ser Luck
Minister-of-State, Ministry of Trade & Industry
at Istana Holding Room (Level 2)
19:00 - 21:30 Award Ceremony and Dinner
at the Empress Ballroom 4 & 5 (Level 2)
19:30 Arrival of Guest of Honor & Finalists
19:40 Welcome Address by Prof Arnoud de Meyer
President, Singapore Management University
19:50 Opening Remark by Guest of Honor
20:00 Commencement of dinner
20:40 Remarks by Chief Judge & video presentation
20:50 Announcement of Results & Award Ceremony
21:00 Taking of group photos
21:30 End of event
20. Serving Sizes
Long Bar @ Raffles Hotel Singapore
Home of the Singapore Sling, the earthy
decor of this two-storey bar was inspired by
the Malayan plantations of the 1920s. In the
evening, a band performs a selection of
contemporary and popular hits.
Shopping @ Orchard Road
Spanning almost 2.2km, Orchard Road is a
one-way street flanked by distinctive
shopping malls on both sides of the road.
The Orchard Road experience is a lifestyle
experience.
What to do in Singapore?
Clarke Quay
Today, Clarke Quay is a delightful mix of modern
and traditional. A reminder of its rich heritage is
reflected in the vibrantly orchestrated concept.
Their vision - an innovative approach which
boldly reflects the heritage and charm of Clarke
Quay.
SIngapore National Museum
With a rich history dating back to its
inception in 1887, the National Museum
of Singapore is Singapore's oldest
museum with a progressive mind.
Singapore Art Museum
Opened in January 1996, the mission of the
Singapore Art Museum (SAM) is to
preserve and present the art histories and
contemporary art practices of Singapore
and the Southeast Asian region.
Bugis Village
Located in the proximity of Carlton Hotel is
the shopping district for Singapore’s youth
with a budget. Catch a movie at Illuma, or
enjoy a delicious dinner at Bugis Junction.
