2. Globalisation
Vividhani hi sasthrani bhishajam pracharanthi loke—(Charaka samhitha)
• Not New one for Ayurveda
– Greeks-Helenic period
– Arabs
– Chinese
– South East
– Central Asia-Bhela samhitha
– Horthus Malabaricus-Vanreed-300
3. • GLOBAL VILLAGE
• INTERNET----------CULTURE, KNOWLEDGE
SHARING
• WESTERN COUNTRIES- searching for
alternative health systems
• Acupuncture,Aromatherapy,Ayurveda,Homeo,
Naturopathy,Reflexology,Tibetan medicine,
Unani,Chiropractice..................................
4. CAM
• The popularity of complementary and alternative medicine
is an international phenomenon.
• The prevalence of CAM use is estimated at
• 25% among the residents of the UK
• 50% among German, French, and Australianpopulations
• 42% to 69 % among the residents of US.
• CAM is major growth industry in Europe.”
(p 2505,Mary Ann Richardson, Tina Sanders, J. Lynn Palmer, Anthony Greisinger,
and S. Eva
Singletary, Complementary/Alternative Medicine Use in a Comprehensive Cancer
Center and the
Implicationsfor Oncology: Journal of Clinical Oncology, Vol 18, No 13 (July), 2000)
5. Ayurveda
• Study of Anatomy &
Physiology
• Specific Fundamental
Theories
• Different from other
CAM systems
6. Why we talk now about Globalisation
• Economics------Tourism
• Job opportunities
• New markets
Therapeutic Paradigm
Pharmaceutical paradigm
7. • How we can Market Globaly
Ayurveda
Neutraceuticals
Food suppliments
Herbal medicines
Wellness
8. Treatments and Researches are going on
But
Not carried out by Doctors or scientists who are
trained in Ayurveda. Caution has to be exercised
to make sure that the research is fruitful for
Ayurveda.
Marketing Now by---Businessmen, Travel agents,
Tourism people
9. USA
• Vasant Lad, Deepak Chopra, Robert Svoboda , and David Frawley have successfully
propagated Ayurveda in the US.
• Ayurveda Institute of New Mexico offer extensive onsite training programs for
self-healing without certifying practitioner.
•
American Institutes of Ayurveda runs ‘home study programs’ for Vedic Studies in
New Mexico.
Florida Vedic College, the Massachusetts & the Ayurveda Holistic Centre in New
York - home study plus minimal classroom training culminating in certification as
a practitioner.
• The only formal and elaborate training program in Ayurveda in America is being
offered by the California College of Ayurveda. The training of Ayurveda
practitioners was started with title Clinical Ayurveda specialist. In 1996 the State
of California formally approved the college as a vocational training institution in
the field of Ayurveda.
• In America, two associations i.e. National Ayurveda Medical Association and
California Association of Ayurveda Medicine are trying to get recognition and
accreditation for Ayurveda.
10. • The states of California, Florida, New Mexico and New
York have approved teaching of Ayurveda at tertiary
level. Recently, many institutions and associations
were formed for Ayurveda training and practices.
Many graduates and postgraduates of Ayurveda in USA
are trying to establish Ayurveda teaching and
treatment centres. Few of them are:
• American Academy of Ayurveda Medicine (AAAM):
established G.D. Pandey Ayurved University at New
Brunswick
• American Institute of Vedic Studies
• New England Institute of Ayurveda Medicine
• Vivekanand Ayurveda College
• Vedic College of Florida
11. During Clinton Regime, A white House
Committee on Complementary and
Alternative Medicine was constituted to study
the issue of regulation of CAM therapies. The
report of the committee did not favour
Ayurveda much to get any kind of recognition
for its independent status as a Traditional
Medicine.
12. SRILANKA
• Dept of Ayurveda – Ministry of Indigenous system
• Minister, Deputy minister, Secretary and
Commissionar FOR AYURVEDA
• VISION-Health for all through Ayurveda and
Indigenous Medical system
Institute of Indigenous Medicine (IIM), Colombo University, Rajgiriya,
Gampaha Wickramarachchhi Ayurveda Institute (GWAI), Kelonia
University.
Bandaranayake Institute for research in Ayurveda, Colombo.
Ayurveda Drug Manufacturing Corporation of Sri Lanka, Colombo.
13. Nepal, Bhutan
Nepal - First country to execute a National Policy on Ayurveda.
Ayurveda has the status of a medical system.
Full-fledged Ayurveda degree course of 5½ years is conducted by the
Institute of Medicine in the premises of Tribhuvan University,
Kathmandu.
Ayurveda is practiced widely and plays key role in Primary Health
Care.
Wide range of Ayurveda Medicines are manufactured and used in the
country.
India supplies the major share of Ayurvedic Medicines used in Nepal.
Bhutan also recognises Ayurveda as a Medical system. Unani,
Ayurveda and Tibetan Medicine are popular in the country.
India caters to the Ayurvedic medicine requirements of Bhutan and
Nepal.
14. Bangladesh
The system is recognised officially and the
Government has taken initiative to integrate the
Ayurveda and Unani systems in the primary and
secondary health care institutions, Upazilla
Health Complexes (UHC) and District Hospitals
(DH). A fullfledged 5-½ yrs degree course is being
conducted at the Government Unani & Ayurveda
degree college, Dhaka. The same syllabus offered
by CCIM has been adopted. The college is
affiliated to the University of Dhaka. Apart from
this, there are 7 Ayurveda Colleges in the private
sector offering Diploma in Ayurveda.
15. Japan
• Study, research and spread of Ayurveda - for the last 30 years.
• The Osaka Medical School has established Society of Ayurveda in
Japan in 1969.Seminar,Exhibtion etc was organized.
• The Institute of Traditional Oriental Medicine in Tokyo -conducts
short-term course for health professional.
• A special course in Panchakarma is also being offered to general
public. A quarterly periodical named Shanti Marga is being
published since its inception. Many books have already been
translated in Japanese and published. Other Ayurveda institute,
Aihore Pratisthanam Osaka Ayurveda Kenkyusho was established in
Japan in 1987. They have also translated few Ayurveda classics in
Japanese language.
• Course of Bhava Prakasha to study Ayurveda and Sanskrit together.
Founders of college are well qualified in Ayurveda and a qualified
faculty from India also supports college.
16. DPRKorea
• The Traditional Medicine of DPR Korea is called Koryo
Medicine.
• Koryo medicine has a remarkably pivotal role in the National
Health System.
• The whole medical care system is government owned.
• At Primary Health Care level, the Koryo Medicine covers 70%
of the treatment. The education is a six year integrated course,
where 30% of the curriculum is devoted to Modern Medicine
Studies. The Conventional Doctors also have to cover 30% of
their curriculum in Koryo Medicine. The Korean Model of
education and National healthcare System is ideal to be
followed by other countries for developing their own TSMs.
The Articles 15,29 and 36 of Law of Public Health of DPRK
legally stipulates the issue of developing Koryo Medicine as a
part of the NHS.
17. Myanmar
• The traditional medicine of Myanmar has its
origin from Ayurveda. Up to 79% of the total
raw materials are of herbal origin and the
remaining are of animal and mineral origin.
The country has a Department of Traditional
Medicine. Ayurveda practise is officially
recognised and many students are studying in
India in various Ayurveda degree and
certificate courses.
18. Thailand
Ayurveda is very popular in Thailand and is
consisted as a Traditional Medicine. The
Ayurved Vidhayalai (Jevaka Komarapaj)
College offers a Bachelors’degree in Ayurveda
Medicine. Many Ayurveda practitioners and
Ayurveda therapy centres are running in the
country and the medicaments are imported
from India and Sri Lanka.
19. EU ban on Ayurvedic drugs
• Ayurvedic and traditional herbal medicines
will need to licensed to comply with the EU
directive passed in 2004.
• The UK –M edicines and Healthcare Products
Regulatory Agency (MHRA) has issued more
than a dozen safety alerts in the past two
years.
20. • After the ban comes into effect, only high
quality, long-established and scientifically safe
herbal medicines will be sold over the
counter-Official sources .
• Herbal practitioners say it is impossible for
most herbal medicines to meet the licensing
requirements for safety and quality, which are
intended to be similar to those for
pharmaceutical drugs, because of the cost of
testing.
21. • According to EU's Traditional Herbal Medicinal
Products Directive (THMPD), companies making
herbal products will have to provide clinical data
to demonstrate its safety through use of those
products within the EU for a minimum of 15
years , and 30 years outside the Union.
• So apprx. 8 crore for Validification of
Kottamchukkadi thailam----So it convenient to
think that FOOD SUPPLIMENT label is good ????
22. • United States,FDA's criteria for experimental
evaluation methods impedes those seeking to
bring useful and effective treatments and
approaches to the public, and that their
contributions and discoveries are unfairly
dismissed, overlooked or suppressed
• New Zealand, alternative medicine products
are classified as food products, so there are
no regulations or safety standards in place.
23. Australia-
complementary medicine - TGA-Therapeutic good
administration has issued various guidances and
standards.
Australian regulatory guidelines for complementary
medicines (ARGCM) demands that the pesticides,
fumigants, toxic metals, microbial toxins,
radionuclides, and microbial contaminations present
in herbal substances should be monitored, although
the guidance does not request for the evidences of
these traits.
However, for the herbal substances in pharmacopoeial
monographes, the detailed information should be
supplied to relevant authorities .
24. • Canada
• Argentina
• Brazil
• South africa
• Germany
• Austriya
• switzerland
• Hungary
• Netherlands
• Itally
• Spain
• France
• Greece
• Russia
25. WHO
• Some of the objectives specific to the assessment of traditional
medicine through clinical are to:
• evaluate traditional medicine in its own theoretical framework”….
• ‘Holism is a key element of all systems of traditional medicine.
Therefore, when reviewing the literature on traditional medicine
(both herbal and traditional procedure based therapies), the
theories and concepts of the individual practice of traditional
medicine, as well as the cultural background of those involved,
must be taken into account’.
(General guidelines for Research in Traditional Medicine 2000)
26. Major Solution
• REASEARCH
• Study on comparison with Methotrexate.
• Study of Vilwadi Gulika
• Study of Dhanwantharam Thailam
27. • Currently the food products that India can export
were undervalued and therefore there was a
need to export goods of higher market value,
especially those which were uniqur to India.
This would be possible through cooperatives,
where in doctors,producers, traders and
scientists and quality assurance people were
brought together.
28. Solution from ISM dept.
• Give Tools for the Globalisation
• Conduct Studies– In a net work through out
Kerala
• Publish it regularly through Govt.Portals.
• Make a separate wing of Doctors for data
Collection, analysis, publishing etc
• Use House surgeons
• Fund-infuse-Data-publish
• BE A SCIENTIFIC RESEARCH ORIENTED DEPT
29. Allopathy-Modern Bio medicine
By the help of Politicians, Planners,Physics,
chemistry, Biologist,Statitician,Bioengineer etc
In Ayurveda- is it the duty of Doctors alone?
Is it possible by them alone???