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UK Website Privacy Policy Review By Truste March 2012
1. TRUSTe PRIVACY INDEX
1
2012 UK WEBSITE EDITION
TRACKING ON TOP UK WEBSITES
The Average Website Has 14 Trackers (e.g. cookies) Per Page
Where Do They Come From? How Long Do They Last?
The Website
Owner Indefinitely
32% Until a user
leaves the site
68% 3rd Party 49% 51%
Companies
What Are They Used For?
We found over 100
Auto-filling forms Storing shopping basket items
different companies
engaged in 3rd party
tracking on top UK Counting visitors Personalising content
websites.
Targeting ads Authentication & security
Tracking users Recording user preferences