The document discusses the importance of focusing on customer satisfaction in business. It states that the customer is the most important asset for any company and their needs should be the top priority. To satisfy customers, companies need to understand them, engage with them, empower them and ensure their products and services meet the customers' needs. The document provides tips for companies such as innovating to create new customer needs, ensuring quality, effective communication and adding value to satisfy customers.

1. Consumer is the king Presented by – Kripi Singh Enrollment No. -01820304010 Business Communication Specialization in Corporate communication Master of Mass Communication