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TWITTER
   The What, Why, and How




                                            Kristen A. Treglia
               Instructional Technologist Fordham University
                                                       ©2011
www.protopage.com/ktreglia

Twitter
                  Social Media in
                  Education tab
www.fordham.edu/pmo



 Click on
 “PMO Corner”

 Click on
 “Community Awareness”
www.facebook.com/FordhamFTC
A couple of brief comments
and observations before starting….
Major types of media


            Year of the First



Newspaper    1609




                                Title page of Carolus' Relation, the earliest newspaper
Major types of media


            Year of the First



Newspaper    1609

Telephone    1876




                                Bell on the telephone in New York (calling Chicago) in 1892
Major types of media


             Year of the First



Newspaper     1609

Telephone     1876

Television    1927




                                 1928 GE "Octagon" Mechanical Television - 4" Screen
Major types of media


             Year of the First



Newspaper     1609

Telephone     1876

Television    1927

Cellphone     1973

                                 Martin Cooper, recipient of the Lifetime Achievement Award,
                                 talks about the future of mobile phones
Established in 1996, the 15th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide.
Major types of media


             Year of the First



Newspaper     1609

Telephone     1876
                                 Berners-Lee at the TED 2009
Television    1927               Conference in Long Beach, California.




Cellphone     1973
                                         This NeXT Computer was used
Internet*     1989                       by Berners-Lee at CERN and
                                         became the world's first web
                                         server.
Major types of media


             Year of the First   Year of the first             ∆ years it takes
                                 1 million users/subscribers   to reach 1 million users


Newspaper     1609                1890’s                         281
Telephone     1876                1899                           23
Television    1927                1948                           21
Cellphone     1973                1986                           13
Internet      1989                1989                           <1
…and communication tools are used
         to transfer information…
“   Basically, a human being is a social animal.
    So, if you create some short moment of happiness
    for people, you get deep satisfaction.
                                          ~Dalai Lama
www.google.com/voice
…and communication tools are used
         to transfer information…
3.6 Zetabytes a day,
    would be equivalent
     to over 70% of
     Manhattan
1983 IBM introduces the IBM PC/XT,
with 10 MB hard drive and 128 kB RAM,
for US$5000
CrunchGear published that the
National Security Agency (NSA) is
forecasting it may need yottabytes
of storage to keep all of its
surveillance data by 2015.
294 BILLION
 average number of
 emails sent per day
2 BILLION
videos watched
per day on YouTube

(35 HOURS of video
are uploaded to YouTube
every MINUTE)
3.6 Zettabytes
is equivalent to almost

    4 BILLION
    Terabytes
By the way,
the figure that Americans consume
3.6 zettabytes of information a day…
was reported in




            2008
Martin Hilbert
USC Annenberg School for Communication & Journalism
Now, I just want to point out
one more thing about information ….
What about?


 Finding
What about?


  Finding
Evaluating
What about?


   Finding
Evaluating
Organizing
What about?


   Finding
Evaluating
Organizing
 Remixing
What about?


   Finding
Evaluating
Organizing
 Remixing
Publishing
Google vs
Social Media
Thank god for Google, right?
Thank god for Google, right?




                               ….not exactly
So in effect
So in effect




Algorithm
So in effect




               vs.

Algorithm Social Filter
view a short clip from “Grey’s Anatomy”




                             http://bit.ly/jzCNsg
But what about the

real world?
Ok, that’s cool, but…

What are some


REAL
reasons why I would want to tweet
Share resources and links to events, news, and blog posts
Engagement through dialog
Post real-time updates
Develop a PLN
Examples


Follow experts in your field




              “   We have technology, finally, that for the first time in human
                  history allows people to really maintain rich connections with
                  much larger numbers of people.
                                                                  ~ Pierre Omidyar
Examples


Follow experts in your field

Promote a cause and spread awareness




                     “   We have technology, finally, that for the first time in human
                         history allows people to really maintain rich connections with
                         much larger numbers of people.
                                                                         ~ Pierre Omidyar
Examples


Follow experts in your field

Promote a cause and spread awareness
                                  Collaborate with people in your field




                       “   We have technology, finally, that for the first time in human
                           history allows people to really maintain rich connections with
                           much larger numbers of people.
                                                                           ~ Pierre Omidyar
Examples
Follow academic, literary or political figures




Follow experts in your field

Promote a cause and spread awareness
                                  Collaborate with people in your field




                             “   We have technology, finally, that for the first time in human
                                 history allows people to really maintain rich connections with
                                 much larger numbers of people.
                                                                                 ~ Pierre Omidyar
Examples
Follow academic, literary or political figures




Follow experts in your field
                Follow conversations at conferences
Promote a cause and spread awareness
                                  Collaborate with people in your field




                             “   We have technology, finally, that for the first time in human
                                 history allows people to really maintain rich connections with
                                 much larger numbers of people.
                                                                                 ~ Pierre Omidyar
Examples
Follow academic, literary or political figures

                              Tweet questions for instant feedback


Follow experts in your field
                Follow conversations at conferences
Promote a cause and spread awareness
                                  Collaborate with people in your field




                             “   We have technology, finally, that for the first time in human
                                 history allows people to really maintain rich connections with
                                 much larger numbers of people.
                                                                                 ~ Pierre Omidyar
Examples
Follow academic, literary or political figures

                              Tweet questions for instant feedback
                        Network with people in similar or interesting career paths
Follow experts in your field
                Follow conversations at conferences
Promote a cause and spread awareness
                                  Collaborate with people in your field




                            “    We have technology, finally, that for the first time in human
                                 history allows people to really maintain rich connections with
                                 much larger numbers of people.
                                                                                 ~ Pierre Omidyar
Examples
Follow academic, literary or political figures

                              Tweet questions for instant feedback
                        Network with people in similar or interesting career paths
Follow experts in your field
                Follow conversations at conferences
Promote a cause and spread awareness
                                  Collaborate with people in your field

Connect and share with people who
care about what you care about

                            “    We have technology, finally, that for the first time in human
                                 history allows people to really maintain rich connections with
                                 much larger numbers of people.
                                                                                 ~ Pierre Omidyar
Create a
                  Twitter Account

www.twitter.com
Create a
                        Twitter Account

Sign up (usual rigmarole)
Create a
                         Twitter Account

 Sign up (usual rigmarole)


NOTE
 fill out your profile…
 write a short bio mentioning your
 expertise/interests/purpose
Create a
                         Twitter Account

 Sign up (usual rigmarole)


NOTE
 choose an avatar and background
Create a
                          Twitter Account

 Sign up (usual rigmarole)


NOTE
 don’t forget to link to your website/blog
Create a
                          Twitter Account

 Sign up (usual rigmarole)


NOTE
 turn off location tweets, enable https!
Create a
                         Twitter Account

 Sign up (usual rigmarole)


NOTE
 stuck? you can always finish/change your
 profile and username later!
Create a
                         Twitter Account

 Sign up (usual rigmarole)


NOTE
 Twitter support:
 https://support.twitter.com
Some
Twitter Basics
Some
Twitter Basics




The # symbol, called a hashtag, is used
to mark keywords or topics in a Tweet.

It was created organically by Twitter
users as a way to categorize messages.
Some
                Twitter Basics




Chat Schedule
Some
                   Twitter Basics




Chat Schedule
Higher Ed people on Twitter
Some
                   Twitter Basics




Chat Schedule
Higher Ed people on Twitter
WeFollow
Some
                   Twitter Basics




Chat Schedule
Higher Ed people on Twitter
WeFollow
Hashtags.org
Some
                Twitter Basics



Twitter Memes
Some
Twitter Basics
Additional tips and tools


 Packrati.us
Additional tips and tools


 Packrati.us
 TwapperKeeper
Additional tips and tools


 Packrati.us
 TwapperKeeper
 Klout
Additional tips and tools


 Packrati.us
 TwapperKeeper
 Klout
 One Forty
Additional tips and tools


 Packrati.us
 TwapperKeeper
 Klout
 One Forty
 Twitter Clients
Download Tweetdeck




www.tweetdeck.com
-or-
find it in the app store
Tweetdeck
Tweetdeck
my settings
Tweetdeck
my settings
Tweetdeck
mysettings
Tweetdeck




Let’s add a column!
Tweetdeck




#technology
Tweetdeck

    Twitter Lists




1. Roll over twitter avatar, select “Other actions”
Tweetdeck

    Twitter Lists




1. Under the “User” option, select “Add to group/list”
One last thing…
it’s ok to be a lurker!
visit my page at:
            about.me/kristent




Tweet me!
@kris10_
Black Background by Freeman
via http://iamfreeman.deviantart.com

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Brown Bag Twitter slides6.23.11

  • 1. TWITTER The What, Why, and How Kristen A. Treglia Instructional Technologist Fordham University ©2011
  • 2. www.protopage.com/ktreglia Twitter Social Media in Education tab
  • 3.
  • 4. www.fordham.edu/pmo Click on “PMO Corner” Click on “Community Awareness”
  • 6. A couple of brief comments and observations before starting….
  • 7. Major types of media Year of the First Newspaper 1609 Title page of Carolus' Relation, the earliest newspaper
  • 8. Major types of media Year of the First Newspaper 1609 Telephone 1876 Bell on the telephone in New York (calling Chicago) in 1892
  • 9. Major types of media Year of the First Newspaper 1609 Telephone 1876 Television 1927 1928 GE "Octagon" Mechanical Television - 4" Screen
  • 10. Major types of media Year of the First Newspaper 1609 Telephone 1876 Television 1927 Cellphone 1973 Martin Cooper, recipient of the Lifetime Achievement Award, talks about the future of mobile phones
  • 11. Established in 1996, the 15th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide.
  • 12. Major types of media Year of the First Newspaper 1609 Telephone 1876 Berners-Lee at the TED 2009 Television 1927 Conference in Long Beach, California. Cellphone 1973 This NeXT Computer was used Internet* 1989 by Berners-Lee at CERN and became the world's first web server.
  • 13. Major types of media Year of the First Year of the first ∆ years it takes 1 million users/subscribers to reach 1 million users Newspaper 1609 1890’s 281 Telephone 1876 1899 23 Television 1927 1948 21 Cellphone 1973 1986 13 Internet 1989 1989 <1
  • 14. …and communication tools are used to transfer information…
  • 15. Basically, a human being is a social animal. So, if you create some short moment of happiness for people, you get deep satisfaction. ~Dalai Lama
  • 17. …and communication tools are used to transfer information…
  • 18.
  • 19.
  • 20. 3.6 Zetabytes a day, would be equivalent to over 70% of Manhattan
  • 21. 1983 IBM introduces the IBM PC/XT, with 10 MB hard drive and 128 kB RAM, for US$5000
  • 22.
  • 23. CrunchGear published that the National Security Agency (NSA) is forecasting it may need yottabytes of storage to keep all of its surveillance data by 2015.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. 294 BILLION average number of emails sent per day
  • 29.
  • 30.
  • 31. 2 BILLION videos watched per day on YouTube (35 HOURS of video are uploaded to YouTube every MINUTE)
  • 32.
  • 33.
  • 34. 3.6 Zettabytes is equivalent to almost 4 BILLION Terabytes
  • 35. By the way, the figure that Americans consume 3.6 zettabytes of information a day… was reported in 2008
  • 36. Martin Hilbert USC Annenberg School for Communication & Journalism
  • 37. Now, I just want to point out one more thing about information ….
  • 39. What about? Finding Evaluating
  • 40. What about? Finding Evaluating Organizing
  • 41. What about? Finding Evaluating Organizing Remixing
  • 42. What about? Finding Evaluating Organizing Remixing Publishing
  • 44. Thank god for Google, right?
  • 45. Thank god for Google, right? ….not exactly
  • 46.
  • 49. So in effect vs. Algorithm Social Filter
  • 50. view a short clip from “Grey’s Anatomy” http://bit.ly/jzCNsg
  • 51. But what about the real world?
  • 52.
  • 53. Ok, that’s cool, but… What are some REAL reasons why I would want to tweet
  • 54. Share resources and links to events, news, and blog posts Engagement through dialog Post real-time updates Develop a PLN
  • 55. Examples Follow experts in your field “ We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. ~ Pierre Omidyar
  • 56. Examples Follow experts in your field Promote a cause and spread awareness “ We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. ~ Pierre Omidyar
  • 57. Examples Follow experts in your field Promote a cause and spread awareness Collaborate with people in your field “ We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. ~ Pierre Omidyar
  • 58. Examples Follow academic, literary or political figures Follow experts in your field Promote a cause and spread awareness Collaborate with people in your field “ We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. ~ Pierre Omidyar
  • 59. Examples Follow academic, literary or political figures Follow experts in your field Follow conversations at conferences Promote a cause and spread awareness Collaborate with people in your field “ We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. ~ Pierre Omidyar
  • 60. Examples Follow academic, literary or political figures Tweet questions for instant feedback Follow experts in your field Follow conversations at conferences Promote a cause and spread awareness Collaborate with people in your field “ We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. ~ Pierre Omidyar
  • 61. Examples Follow academic, literary or political figures Tweet questions for instant feedback Network with people in similar or interesting career paths Follow experts in your field Follow conversations at conferences Promote a cause and spread awareness Collaborate with people in your field “ We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. ~ Pierre Omidyar
  • 62. Examples Follow academic, literary or political figures Tweet questions for instant feedback Network with people in similar or interesting career paths Follow experts in your field Follow conversations at conferences Promote a cause and spread awareness Collaborate with people in your field Connect and share with people who care about what you care about “ We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. ~ Pierre Omidyar
  • 63. Create a Twitter Account www.twitter.com
  • 64. Create a Twitter Account Sign up (usual rigmarole)
  • 65. Create a Twitter Account Sign up (usual rigmarole) NOTE fill out your profile… write a short bio mentioning your expertise/interests/purpose
  • 66. Create a Twitter Account Sign up (usual rigmarole) NOTE choose an avatar and background
  • 67. Create a Twitter Account Sign up (usual rigmarole) NOTE don’t forget to link to your website/blog
  • 68. Create a Twitter Account Sign up (usual rigmarole) NOTE turn off location tweets, enable https!
  • 69. Create a Twitter Account Sign up (usual rigmarole) NOTE stuck? you can always finish/change your profile and username later!
  • 70. Create a Twitter Account Sign up (usual rigmarole) NOTE Twitter support: https://support.twitter.com
  • 72. Some Twitter Basics The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
  • 73. Some Twitter Basics Chat Schedule
  • 74. Some Twitter Basics Chat Schedule Higher Ed people on Twitter
  • 75. Some Twitter Basics Chat Schedule Higher Ed people on Twitter WeFollow
  • 76. Some Twitter Basics Chat Schedule Higher Ed people on Twitter WeFollow Hashtags.org
  • 77. Some Twitter Basics Twitter Memes
  • 79. Additional tips and tools Packrati.us
  • 80. Additional tips and tools Packrati.us TwapperKeeper
  • 81. Additional tips and tools Packrati.us TwapperKeeper Klout
  • 82. Additional tips and tools Packrati.us TwapperKeeper Klout One Forty
  • 83. Additional tips and tools Packrati.us TwapperKeeper Klout One Forty Twitter Clients
  • 91. Tweetdeck Twitter Lists 1. Roll over twitter avatar, select “Other actions”
  • 92. Tweetdeck Twitter Lists 1. Under the “User” option, select “Add to group/list”
  • 94. it’s ok to be a lurker!
  • 95. visit my page at: about.me/kristent Tweet me! @kris10_
  • 96. Black Background by Freeman via http://iamfreeman.deviantart.com