The purpose of this presentation is to show the steps that were required in order to implement social media into emergency operations, following project management, social media, and business analysis processes.

1. Emergency Management BC a Social
2.0 Business Case

2. Agenda
Approach
Phases
Challenges Issues
Solutions
Primary Successes
• Successful launch
•Changes/adjustments
•Content additions
•Reports

3. Approach
Designing The Engagement Process
• Successful launch
•Changes/adjustments
•Content additions
•Reports

4. Phases

5. Phase 1- Discovery
Outcomes
•Business Case
•Current Data
•Trends
•Implementation Plan
•Risk Assessment
•Stakeholder analysis
•Cost Benefit Analysis
•Go/No Go Decision

6. Phase 2- Planning
Outcomes
•Tools Determination
•Budget and time-line
•Tool Requirements defined
•Staffing and Resource plan
•Communications strategy
•Start of content + design plan

7. Phase 3 & 4

8. Challenges & Issues

9. Solution 1

10. Solution 2 – Policy & New Resources
Emergency Management BC
Proposed Communications Section Organizational Chart
Assistant Deputy Minister
Government Communication and
Public Engagement
(Kelly Gleeson )
Executive Director , Support Services
Government Communication and
Public Engagement
(Primrose Carson)
Communications Director
Government Communication and
Online Communications Public Engagement
Government (Robert Pauliszyn)
Communication and
Public Engagement
(includes EM Info BC)
EMBC Communications
(Online and Conventional )
Manager, Strategic Assistant Deputy Minister / Manager, Communications
Communications Fire and Emergency Government Communication and Currently a Senior
EMBC Position Management Commissioner Public Engagement Public Affairs Officer
(Vacant – New Position) (Rebecca Denlinger) (Julianne McCaffrey
)
Executive Director Senior Operational Online Senior Operational Online
Emergency Coordination – Operations Communications Officer Communications Officer
(Chris Duffy) Government Communication and Government Communication and
Public Engagement Public Engagement
(Vacant) (Vacant)
**NOTE: This Organizational chart reflects normal business operations

11. Solution 3 : New Tools

12. Successes
The 2011/12 Ministry Specific Technology and
Transformation Instructions direct the Ministry of Public
Safety and Solicitor General to, “Plan for social media for
emergency management and disaster response.”
So far we have Executive Agreement on the:
•Vision, Goals and Objectives
•Business Plan
•Communications Strategy
•Business Processes
•Tools
To make this come to life requires…
Resources

13. Q/A
Thank you
Questions?

14. And Then What Happens……Phase 3
Outcomes
•Analytics
•Issues Escalation Plan
•Monitoring Strategy
•Stakeholder Integration Strategy

15. And Then What Happens……Phase 4
Outcomes
•Ongoing Content Plan
•Report templates
•Archive and Records
Approach
•Lessons Learned built
into @Work