1. Question 3:

2. Index:
◦ Introduction
◦ Online/self-distribution
◦ Film festivals
◦ Distribution companies
◦ Conclusion
Kristine Gulden AS Media 2013

3. Introduction
My media product will be produced by my own production company Golden
Productions as I will take on the financial responsibility and support the
production of this product.
However, my film may benefit of being linked with a larger film company
through distribution to gain acknowledge during the public and receive
positive responses. There are several possible manners to distribute a film;
self-distribution, online, at film festivals and through a distribution company.
Kristine Gulden AS Media 2013

4. With the new and modern technology, there has developed an offer of being able to distribute a
film online. YouTube is an example on where small independent film productions can distribute
their films as it is easy, and has a big audience. Another opportunity is to distribute films through
the consistently growing Apple Store(Apple and IOS) and Play Store (Google and Android) to
reach out to consumers with modern technology tools such as smartphones, tablets and laptops
that is compatible with that software.
The positive side with distributing online is that it is possible to self-distribute one’s own
production with nearly no investors and still be seen by the public. On the downside, it is hard to
compete online as there are no limitations to the amount of other films that is also distributed
online and I cannot expect to gain anything else than attention if one has no big distribution
company to support my production and encourage the public to see my production.
Online/self distribution Kristine Gulden AS Media 2013

5. Film festivals
Another possibility for distribution is at film festivals such as the British Urban Film
Festival and The End of The Pier International Film Festival as these take special
interest and are devoted to screen independent films and is held within the UK.
The benefit of screening my production in a film festival is that it exposes my film to an
audience and creates attention around it for possible film distribution companies that
might further be interested in distributing my film. However, the success one can have
through a film festival is limited if I cannot receive any attention of other distribution
companies that wants to further distribute the production to the rest of the public.
Kristine Gulden AS Media 2013

6. Distribution companies
Lions Gate Entertainment is a large US based production and distribution company with many
sub-divisions. One of their sub-divisions, Lionsgate Films is the most successfully film distributor
that engages in distributing foreign independent films in 2012, making the company very
professional in its work that ensures a successful distribution of my production. In 2005 Lions
Gate Entertainment bought Red Bus Film Distribution that became Lionsgate UK, thus also
making the company more attractive as a potential distributor as it has a local (UK-based) sub-
division and office.
This is positive for my UK product as it allows easier communication and Lionsgate UK will also be
more familiar with the British public, which is the population they will distribute to, in order to
ensure an appealing distribution to my British target audience.
Kristine Gulden AS Media 2013

7. To secure the biggest audience possible, I might try both online distribution and
screening in film festivals, but I would mostly focus on catching the attention of a large
distribution company such as Lionsgate Films because they are well established in the
industry of distributing independent films and will be aware of how to appeal to the
target audience in best possible way.
Kristine Gulden AS Media 2013