Kansas Racing & Gaming Commission Casino Proposal http://krgc.ks.gov/

1. Lottery Gaming Facility Manager presentation
to the Lottery Gaming Facility Review Board
September 16, 2009
Presented by:
Lakes Entertainment, Inc.

2. FORWARD LOOKING STATEMENTS
Certain information included in this document (as well as information included in oral statements) contains
statements that are forward-looking, such as statements relating to plans for future expansion and other
business development activities as well as other capital spending, financing sources and projections, and the
effects of regulation (including gaming and tax regulation) and competition. Such information involves
important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly,
such results may differ from those expressed in any statements made by or on behalf of the company. These
risks and uncertainties include, but are not limited to, need for potential future financing to meet development
needs, future economic conditions that affect the population generally, possible delays in completion of
projects, including various regulatory, litigation and numerous other conditions which must be satisfied before
completion of projects.
In the event of a conflict or inconsistency between Exhibit C of the Chisholm Creek Management Contract and
the document, Exhibit C controls.

3. AGENDA
• Introduction of Lakes Entertainment, Inc.
• Review of Proposal
– Gaming and non-gaming revenue projections
– Projected tourism and tourism spending
– Sources of capital
– Concept, theme and architectural features
– Potential for increasing gaming capacity
– Marketing strategies
– Development timeline
– Managerial and compliance strategy
– Responsible gambling
• Why Lakes Entertainment, Inc.

4. LAKES OVERVIEW
This page intentionally left blank. Refer to Lakes Video 1.
Tim Cope

5. Project Operators/Developers
• Lakes Entertainment, Inc. is a publically traded company
on NASDAQ: LACO
• Lakes has developed, constructed, opened & operated
casino resorts similar to the proposed project in the non-
traditional gaming markets of Minnesota, Mississippi,
Louisiana, Michigan, Oklahoma and California
• Lakes currently manages a total of 5,500 slot machines
and 150 tables at three separate locations
• Lakes has a full complement of supporting corporate staff
– Lakes hires & trains a local staff to operate the resort day to day
– Local staff will report to an experienced corporate team
– Corporate staff will ensure a smooth opening and on-going
oversight

6. PROJECTED REVENUE
Projected revenue, resident spending and tourist spending is based on an estimated opening date of September 1, 2011. Projections assume
1,300 slot machines; 30 table games and other amenities outline in this document not including a hotel. Additional amenities will be added
pursuant to the terms of Management Contract with Kansas Lottery and impact thereof is not reflected in these projections.

7. PROJECTED TOURISM & SPENDING

8. SOURCES OF CAPITAL
• Phase one sources of capital
– Kansas Gaming Holdings: up to $75 million (50%)
– CVG Kansas Gaming LP*: up to $50 million (33%)
– Lakes Entertainment: up to $25 million (17%)
*CVG Kansas Gaming LP might take the form of an LLC rather than an LP

9. CONCEPT, THEMING & FEATURES
• “Prairie Style” genre that is historically European Arts &
Crafts with use of heavy timber & stone that is indigenous
to the area

10. CONCEPT, THEMING & FEATURES
• No temporary facility
is proposed
• Permanent facility
located on I-35 at
Exit 33
• Property access via Proposed
US 81 Project
• Approximately 1,500
surface park guest
spaces, 400
employee spaces,
25 oversize vehicle
spaces

11. CONCEPT, THEMING & FEATURES
• Create a gaming floor that
is full of excitement and
energy yet blends with the
natural environment
• Approximately 1,300 to
1,500 slot machines slot floor concept
• Approximately 30 table
games
– 12 blackjack games
– 2 craps games
– 2 roulette games
– 4 mini baccarat
slot sign concept
– 10 other games

12. CONCEPT, THEMING & FEATURES
• Approximately 250-seat
high energy buffet with
action stations, wood-fire
grill, Asian specialties,
made-fresh salads, home
cooking & dessert bar buffet concept
• Approximately 50-seat
casual steakhouse
• Approximately 30-seat
deli open 24/7 serving
sandwiches, breakfast all
day, and quick-grab deli concept
snacks

13. CONCEPT, THEMING & FEATURES
• Lakes is currently negotiating
with third parties in order to
potentially secure a hotel.
• Estimated 150 rooms
• Pool
room concept
• Exercise facility
• Business center
• Meeting space

14. POTENTIAL TO INCREASE
GAMING CAPACITY
• The gaming floor will open with approximately
1,300 slot machines but contain enough square
footage to be able to accommodate up to 1,500
slot machines through floor reconfiguration with
minimal disruption if demand warrants the
increase.
• Phase one will be designed to facilitate
development of future phases and non-gaming
amenities with minimal disruption to existing
operations.

15. MARKETING STRATEGIES
• Attract and generate trial
– Use mass media such as television, radio and newspaper to promote awareness and to
establish a brand identity with residents
– Attract transient guests and tourists with outdoor advertising along the I-35 corridor
– Attract known gamblers in the region and tourists with targeted online advertising and direct
marketing
• Retain and grow frequency
– Use in-house marketing efforts to enroll customer into the facility’s loyalty club/player tracking
system
– Use the player tracking database along with data mining techniques and direct marketing to
ensure the most profitable players return
– Use drawings and promotions to bolster repeat visits from residents and tourists
– Continually train and enforce process improvement to ensure the best possible guest service
• Recover and reactivate
– Use surveys and on-floor hosts to recognize areas of service improvement and correct
immediately
– Use analysis of the player tracking database to evaluate customer trends and modify marketing
plans accordingly
• Remember our standards
– Deliver a great gamble, great food and great service to encourage frequent and repeat visits
from all guests
– Always be committed to quality
– Market responsibly

16. ESTIMATED TIMELINE
• Assumed award of gaming license: January, 2010
• Solicitation of construction bids: July, 2010
• Award construction contracts: August, 2010
• Groundbreaking: September, 2010
• Begin taking employment applications: March, 2011
• Local supplier/vendor fair: March, 2011
• Employment & training facilities open: April, 2011
• Open dealer school: June, 2011
• Installation of gaming equipment: July, 2011
• Opening: September, 2011
• Timing of future phases to be driven by market conditions

17. RESPONSIBLE GAMBLING
• Lakes is committed to responsible gambling. Prior to opening Lakes
will develop a property specific responsible gambling plan for the
facility. The plan will be submitted for regulators for approval and
the plan’s compliance will be overseen by the facility’s compliance
officer.
• The facility’s advertising will contain a responsible gambling
message when possible. The facility will not buy advertising or
utilize images that appeal to children. The facility will make
responsible gambling information readily accessible at the facility
and allow individuals to opt out of direct marketing programs. The
facility will maintain a self exclusion list.
• Lakes will mandate that all facility employees attend a two day
orientation program which includes a course on responsible
gambling that utilizes materials developed by the American Gaming
Association and materials developed by Lakes. Annual refresher
courses will be given to all employees.
• 2% of gambling revenue will be paid to the problem gambling and
addictions fund.

18. MANAGERIAL & COMPLIANCE
• The on-site staff will report to the on-site general manager who will act as the
facility’s chief executive officer. In the absence of the general manger, casino
shift managers will have responsibility of the daily conduct of the gaming
business.
• The facility’s general manager and department heads will report to Lakes
Entertainment corporate office.
• Lakes Entertainment corporate office will be responsible for strategic
operating plans and policy creation.
• The on-site facility staff will be responsible for plan execution and day-to-day
compliance.
• An on-site facility compliance officer will be a single point of contact for
Commission questions and concerns. The compliance officer will be
responsible for obtaining all internal approvals in order to streamline
responses to the Commission.
• A whistle blowers’ hotline will be available to all employees of the facility.

19. VIDEO
This page intentionally left blank. Refer to Lakes Video 2.

20. THANK YOU
Thank you. Questions?