Brand OS: How to plan your Brand.

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A great Brand OS is planned from leitmotif and purpose to consistent branding.

BUSINESS = BRANDS
Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

Leitmotif/
PurposeHeritage
Organism Users
THE ECOSYSTEM OF BRANDS.
Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

Heritage
Organism Users
Commercial
Value
Rational
Value
Emotional
Value
THE VALUE SYSTEM OF BRANDS.
Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

MY BUSINESS IS BRANDS.
Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

MARCUS PODORF
BRANDS. TRANSITION. MARKETING.
Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.
From
Planet
Earth

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1. THE ECOSYSTEM OF BRANDS MARCUS PODORF 2013-2017

2. BUSINESS = BRANDS Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

3. Leitmotif/ PurposeHeritage Organism Users THE ECOSYSTEM OF BRANDS. Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

4. Heritage Organism Users Commercial Value Rational Value Emotional Value THE VALUE SYSTEM OF BRANDS. Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

5. NAME VALUES IDENTITY PLATFORM COMMUNICATION Logo Color Coding Hallmark Typography Design Brand Devices Look & Feel Brand Vision Brand Beliefs Brand Promise Positioning Attitude & Tonality Philosophy Brand Drivers UX/UI/BX 1 to 1 1 to many Relationship Building & Management Spirit SeedsBodySoul Claim Experiences Message Reason Why Contents Assets Connections Cooperations Insight Idea Heritage PLANNING GREAT BRANDS. Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

6. MY BUSINESS IS BRANDS. Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved.

7. MARCUS PODORF BRANDS. TRANSITION. MARKETING. Say hello@marcuspodorf.com Marcus Podorf. 2013-2017. All rights reserved. From Planet Earth