Social media marketing case study for one of our clients LuLu Hypermarket, which later became one of the greatest boost for them in the online world. Greenpeace India wanted to bring the campaign against deforestation to get the attention of Government authorities with a social media movement. We created an app and microsite in which users could embed their photos in a video that tells story of one individual who saves a tree from being chopped down and turns into a hero. The campaign results were revolutionary! But what mattered most was that we found heros to save mother nature.