2. Yves Rocher – Luminelle : concept
This app is inspired by "McDonalds Monopoly" : users collect Yves Rocher Luminelle product range
items and exchange them with friends. The goal is to complete the collections in order to win
gifts, discount vouchers and a final star prize.
10. When player has completed the whole collection, she is automatically entered for a star prize at great final
draw. To be won: Luminelle full product range.
11. Yves Rocher – Luminelle : results
30k fans driven by early campaign (paid media)
60,000 fans driven by viral channels ! (earned media)
Over 1M friend-to-friend impressions
That is + 90k fans over campaign period (owned media)
Engaged fans : 81% of users allowed the app