Last September, at the occasion of the release of Just Cavalli’s new fragrance “For Him” & “For Her”, the Italian luxury brand teamed up with KRDS to create a multi device interactive experience on Facebook: “Just a Bite”! The app (still available on the iTunes store for free) offered a unique and personalised experience to the over 1 million Roberto Cavalli and Just Cavalli Facebook fans: going back in time to try to find the mysterious man/woman whom the user met the previous night at Cavalli’s private party in New York City through the clues scattered throughout the game.

2. CASE STUDY – JUST CAVALLI
Just a Bite by KRDS

3. Context and goals
 For the launch of its new Just Cavalli
for Her and Just Cavalli for Him
fragrances, the Italian luxury brand
wanted to offer its over 1 million fans a
unique and glamorous experience
 The brand wanted to engage the fan
while offering her a sensation similar to
the one she would feel when using the
perfume
Case Study « Just a Bite »

4. Solution
 We created a worldwide
multi device immersive app,
“Just a Bite”, allowing Cavalli’s
fans to go back in time to try
to find a mysterious man or
woman the user had met the
previous night at the brand’s
private party in New York.
Case Study « Just a Bite »

5. The app’s concept
The user awakes at her place, somewhere in the city that never sleeps, with a
bite that she shares with the man/woman whom she/he met the previous
night. The user can interact with different items and collect clues across
different settings.
Case Study « Just a Bite »

6. Through four major
sequences in New
York, the Cavalli fan could
experience a race against
the clock in a fully
immersive setting: she
would find a personal
Cavalli invitation, receive
text messages on her
mobile in the game but
also in real life.
Case Study « Just a Bite »

7. She was
surrounded by pictures of her Facebook friends in her
bedroom, and could find books she had mentioned to have read on Facebook
in her library.
Case Study « Just a Bite »

8. Once the user had found the mysterious man/woman, the application offered
her to win one of Cavalli’s new fragrances (For Him & For Her) and
numerous branded gifts after a draw in participating countries.
Case Study « Just a Bite »

9. Results
20 000
players from
10 different countries and
over
365 000
page views
Case Study « Just a Bite »
1 100 000
branded social
impressions in friends’
newsfeeds
An average time of
3min
spent on the app per
user!

10. THANKS!
www.krds.com
feed.krds.com
twitter.com/KRDS
facebook.com/KRDS