1. The “New”
Marketer
Krassi Genov
Sep 2012

2. A “Wordle” About Me
Survived the DotCom Marketed to both Cement Discovered a second
Crash and Lived to tell and Satellite Companies calling in Social Media
1996
©Krassi Genov

3. Ten Ways to be a Good Marketer
Do what you love
Never Forget the Fifth “P”
Know how to tell a story
Content vs. Context
Don’t be afraid of failures
Innovate = Stay Relevant
Find a hobby
Develop a personal style
Build your personal brand
Get to work
©Krassi Genov

4. Do What You Love
©Krassi Genov

5. Never Forget the Fifth “P”
©Krassi Genov

6. We live in a hyperis Hyperconnected
The “New World” connected world…
http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/
©Krassi Genov

7. The Reality of Social Media
62 % of adults worldwide use social media
90% of marketers use social media for business
People spend over 13 billion min/day on Facebook or
7:45 hours per person per month
©Krassi Genov

8. The World Has Changed
©Krassi Genov

9. The New Type of Conversation
©Krassi Genov

10. Know How to Tell A Story
©Krassi Genov

11. Content vs. Context
©Krassi Genov

12. Content vs. Context
©Krassi Genov

13. Don’t Be Afraid

14. Success is Often Built on Failure
FIRED BANKRUPT UNEMPLOYED

15. Innovate = Stay Relevant
©Krassi Genov

16. Find a Hobby
©Krassi Genov

17. Develop a Style
The Rebel Perfectionist Thought Leader
©Krassi Genov

18. Build a Personal Brand
©Krassi Genov

19. Get to Work
SERIOUSLY!
©Krassi Genov

20. Questions?
http://www.linkedin.com/in/krassigenov