Building Brand Following on your Facebook Timeline

Building a Brand following on your
Facebook Timeline

A Social Media Case Study
K Pradeep, Niyati Technologies | info@niyati.com

© 2013 Niyati Technologies | www.niyati.com | info@niyati.com

Campaign Brief
Client: GRT Jewellers

To promote the Valentine Collection of Gold Rings, Ear-Rings and
Pendants on Facebook

To drive Online Sales – as Special Valentine Offer Price made
available for online purchase only.

To increase Likes, engage Fans and get more brand visibility

Duration : 2 Weeks (February 1 to February 14, 2013)


Campaign Plan

Create a daily-deal Timeline on the Facebook Brand Page

Posts to carry Website URL and call-to-action ... Direct audience to site

Engage Fans and build fan-page activity to build brand fan-bassadors


Facebook Cover Image


Facebook Wall Posts

Insight 1 : Better Social Sharing when there is no Obvious or forced call
to action on Image – like Price or Buy Online


Facebook Wall Posts

Insight 2 : Introducing the audience to the
Price Points – from high to low, also showed
increased audience engagement and activity.


Campaign Performance

Insight 3 : Nailing it down to the right audience.
Targeted at places where the showrooms were present, and
more from cities that clocked more online sales ...



Spiralling from 600 to 3500 Users Capitalizing on the Valentine Trend and
talking about the Valentine Collection the mindset of today’s young couples



Just about the right audience we wanted.
Men who brought them online as a Gift for
their Valentine.


Campaign Analysis

Here’s what we believe clicked, and worked in our favour ...

1. Not going after the numbers game. Advertising Money could have
brought more Likes and more Shares. But then it would have been difficult
to measure the real pulse of an audience who were genuinely interested
on the brand.

2. Good Design and Content. People loved the jewel and appreciated the
uniqueness in its design. The wall-posts helped portray GRT Jewellers as a
brand with a unique design collection at all price ranges.

3. The L-E-A-N Principle. Having an eye and an ear on the conversations
helped us nail down to specific genuine buyers and engage them ...
thereby enabling conversions and sales.


Niyati’s LEAN Principle for Social Media Marketing

Listen-Engage-Appreciate-Nurture

To discuss more about our data-driven Social Media and Search
Marketing Solutions for your brand, get in touch with us today.

K Pradeep +91 98840 42639 info@niyati.com
Ramesh Nair +91 98840 82639 contact@niyati.com

Visit us at www.niyati.com


About Niyati Technologies

At Niyati Technologies, we bring to your table proven expertise in
search and social media marketing. Our solutions are driven by
analytics and are result-oriented. We believe people and good
communication can bring a brand a greater fan-following more
than just advertising dollars.

Established in 1999, Niyati offers Branding, Responsive Web Design,
Digital Marketing, Web and Mobile Application Development to
clients across the world.


Building Brand Following on your Facebook Timeline

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Building Brand Following on your Facebook Timeline