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Business social
1. ESPN and the Use
of Social Networking
By Katie Powell
2. Thousands of social networking sites
Some open sites, some invite-only
Connects groups of people into a
community
May vary on specific interests like age,
gender, race, occupation, personal
interests, etc.
4. Other than individuals, many businesses
use these sites
Small businesses use sites to inform and
expand
Large businesses use sites to continue to
expand
Even huge corporations use them
5. Entertainment and Sports Programming
Network
American television network dedicated to
all types of sports
“The Worldwide Leader in Sports”
Consists of sporting events/news (such as
Sports Center), sporting talk shows,
sporting documentaries, sporting films,
and original series
6. Originally began as a television network
Expanded to the Internet, www.espn.com
As well as ESPN radio
ESPN International
Entered European market w/ version of
ESPN Classic
Purchased North American Sports Network
Began broadcasting in Ireland and UK for
first time
8. 24 hour sports coverage
ESPN shifts over to social networking sites
ESPN Facebook available
Added plug-ins on Facebook link page to
ESPN’s websites
ESPN Twitter
• Able to follow ESPN, Sports Center, athletes,
coaches, ESPN reporters
9. Account with
espn.com, sends e-
mails with updates
and game coverage
ESPN Local
• Local apps through
iPhones and iPods
• allows people to receive
local news stories and
game re-caps through
their iPhone/iPod
• ESPN Local launch
10. First SportsCenter
Broadcasting
Daily sports news TV
show
Launched in ’79
Created by John A. Walsh
First episode on ESPN
hosted by George Grande
& Lee Leonard
Shown up to 12 times a
day
That day’s scores,
highlights from games,
commentary, feature
stories, and previews
11. 1994 launch of ESPN
Sports Poll
Fantasy Leagues
Stump the Schwab
game show
Message boards for
fans to comment
• www.boards.espn.go.com
Conversation pages
• www.espn.go.com
12. Use of social networking and New Media
increases ESPN viewers daily
Large coverage allows fans to rely on
ESPN and its sources
Worldwide coverage of all types of sports
bring in more countries to broadcast in
Use of New Media combined with social
networks= High competition