A presentation about Google Analytics official blog for Digital Metrics class.

1. Google Analytics Official Blog
8 Minute Blog Report
Sizhan Shi

2. What’s the site/blog all about?
 How to use Google Analytics better, faster, stronger
 Recommend!

7. Books

8. Google Analytics Blog
 Collaborative Effort
 For users in different levels
 Updates Daily

9. Updates Schedule
 Monday: back to basics series for info on core concepts.
 Tuesday: advanced topics that range from code
customizations to case studies to features.
 Wednesday/Thursday: whatever's new and exciting.
 Friday: other great Google Analytics resources on the web,
or read posts about business insights and Analytics by
surprise guest writers.
New features and launches will always take precedence
any day of the week!

10. Basics & Business Insights

11. Example post for Basics
 How to Setup Goals in Google Analytics
 start_registration.html
 enter_shipping_info.html
 finalize_registration.html
 thank_you.html

12. How to Setup Goals in Google Analytics

14. Example Post: Business Insights
 Lollapalooza Tracks Social Media Campaigns with
Google Analytics

15. Example Post: Advanced & Ninja
 Event Tracking Now Available in All Accounts
 Downloads of a PDF or file
 Interaction with dynamic, AJAX sites
 Interaction with Adobe Flash objects, embedded videos
and other media

16. Other Interesting Posts
 Top-ten Myths about Google Analytics
 Filtering Out Your Own
 Setup Checklist

18. Recommend Again!
 To anyone who wants to learn GA better
 At least finish the IQ online course

19. Questions?