1. Effective Communication
Effective communication has emerged
as a response to the growing recognition that
communication is necessary for making an
impact on interpersonal relationships.

2. Definition
Communication-Two way process in which there is an
exchange and progression of ideas towards a mutually
accepted direction or goal.
Basic elements are:
• Sender/encoder/speaker
• Receiver/decoder/listener
• Message
• Medium
• Feedback/reply

3. RECEIVER/DECODER/LISTENER
 The listener receives an encoded
message which he attempts to decode.
 In relation to the work environment and
the value perceived in terms of the work
situation.
SENDER/ENCODER/SPEAKER
 The person who initiates the
communication process is normally referred
to as the sender.
 He selects ideas, encodes and finally
transmits them to the receiver.

4. Medium
 Oral
 Written
 non-verbal
Prior to the composition of the
message, the medium/ channel should be
decided.
Message
 Encoded idea transmitted by the sender.
 Incorrect patterning can turn the receiver
hostile or make him lose interest.

5. Feedback
Effective communication takes
place only when there is
feedback.
The errors and faults that abound
in business situations are a result
of lack of feedback.

6.  Saves time of communication
PURPOSE OF EFFECTIVE COMMUNICATION
 Brings improvement in
 speaking abilities
 listening
 interacting
 Writing
 convincing
 persuading
 Helps in
 Coordinating
 Controlling
 Issuing instructions

7. Basic Model of Communication

8. 7C’s
C’s Relevance
Credibility Builds trust
Courtesy Improves relationship
Clarity Makes comprehension easier
Correctness Builds confidence
Consistency Introduces stability
Concreteness Reinforces confidence
Conciseness Saves time

9. 4S’s
S’s Relevance
Shortness Economizes
Simplicity Impresses
Strength convinces
Sincerity appears

10. Barriers to communication
An activity as complex as communication is
bound to suffer from setbacks if conditions
contrary to the smooth functioning of the
process emerge. They are referred to as barriers
because they create impediments in the process
of the interaction.
• Sender-oriented
• Receiver-oriented

11. Sender oriented barriers:
• Badly expressed message:
• Loss in transmission:
• Semantic problem:
• Over/under communication:
• ‘I’ Attitude
• Prejudices

12. Remedies for the sender oriented
barriers
• Plan and clarify ideas
• Create a climate of trust and confidence
• Time your mind carefully
• Reinforce words with action
• Communicate efficiently
• correct choice of medium or channel
• simple words and accurate understanding of
intension
• quantum of information should be right

13. Receiver-oriented barriers
• Poor retention
• Inattentive listening
• Tendency to evaluate
• Interest and attitudes
• Conflicting information
• Differing status and position
• Refutations and arguments

14. Remedies for the Receiver oriented
barriers
• Jot down points
• Improve concentration
• Delay evaluation
• Develop interest
• Confirm with feedback, clarify
• Encourage juniors to come up
with ideas and listen
• Resistance to change: be flexible
• Enter into healthy discussions

15. THANK YOU