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Internet of Things 2010, Tokyo




       Market-based User Innovation in
           the Internet of Things

   Gerd Kortuem                                                                                      Fahim Kawsar
Lancaster University                                                                         Lancaster University & Bell Labs
 www.kortuem.com                                                                                www.fahim-kawsar.com




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 1   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                AND COMMUNICATIONS
                                                                                                                                `
This presentation is
                                         available on my blog:
                                          www.kortuem.com

           The corresponding paper
                is available at:
      www.kortuem.com/publications and
        http://dx.doi.org/10.1109/IOT.
                2010.5678434


GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 2   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                AND COMMUNICATIONS
                                                                                                                                `
Innovation by users for users




                                                           Eric von Hippel. Democratizing Innovation. MIT Press 2005




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 3            LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                         AND COMMUNICATIONS
                                                                                                                                         `
Building the future home




                                                                  Georgia Tech's Aware Home. Photo by Gary Meeks




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 4             LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                          AND COMMUNICATIONS
                                                                                                                                          `
Current innovation drivers




                                                          Image courtesy of http://101lab.net/blog/2007/01/rfid-1.html




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 5             LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                          AND COMMUNICATIONS
                                                                                                                                          `
R&D agenda ignores end users
                         as source of innovation



                                                                   Vision and Challenges
                                                                         for Realising the
                                                                       Internet of Things
                                                                                                                       March 2010




                                                                                                                          Edited by
                                                                                                               Harald Sundmaeker
                                                                                                                 Patrick Guillemin
                                                                                                                       Peter Friess
                                                                                                                    Sylvie Woelfflé




                                                                                         The meaning of things
                                                                                         lies not in the things
                                                                                         themselves, but in our
                                                                                         attitude towards them.
                                                                                         Antoine de Saint-Exupéry




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 6                                LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                                             AND COMMUNICATIONS
                                                                                                                                                             `
The power of user-driven innovation:
                   social activism




   EcoSnoop.com - Sustainability through
     Activism. EcoSnoop for iPhone is an
 activism tool that allows green-aware users
   to assist and encourage corporate green
                  initiatives.

GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 7   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                AND COMMUNICATIONS
                                                                                                                                `
The power of user-driven innovation:
                   citizen science




     AKStrandNet - Allows people to take and
     submit photos of dead and live stranded
          marine mammals in Alaska.



GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 8   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                AND COMMUNICATIONS
                                                                                                                                `
The power of user-driven innovation:
                 citizen journalism




       360News – Putting the power of
  full featured news reporting in the hands
 of citizen journalists and news enthusiasts.



GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 9   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                AND COMMUNICATIONS
                                                                                                                                `
The Internet of Things
                                  needs user innovation.




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 10   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                 AND COMMUNICATIONS
                                                                                                                                 `
Shifting Innovation to users via toolkits




              Fahim Kawsar. A Document-Based Framework for User Centric Smart Object
              Systems, PhD dissertation, Dept. Computer Science, Waseda Univ., Feb. 2009.
                                     -./012 +345, 6&789:;) <=)* >7()*?&@) >7()*&@AB7 6BB;


                        +345CD:E3 F;(%BG8% HB=( B? (%) =H&*( B:I)@( &'';9@&AB7= &*) &==GH)J (B *G7 @B7A7GC
                          Erich von Hippel, & R. Katz. Shifting Innovation to Users via Toolkits.
                        BG=;KL (%)=) )M';9@9(Management Science, 48(7), 821-833. (%) )7JCG=)*= =97@) (%)*)
                                                        @B7(*B;;978 ?G7@AB7&;9A)= &*) '*BN9J)J (B
                        9= 7B =)@B7J&*K G=)* 97()*?&@) 97 (%) =K=()H3 6%G= 9? & G=)* 7))J= (B =(B' &7 &'';9@&AB7
                        B* =H&*( B:I)@(O= ?G7@AB7&;9A)= ?B* =BH) *)&=B7 D)383L 8B978 ?B* & N&@&AB7EL (%)K @&7
                        JB =B G=978 (%)=) ?G7@AB7=3
GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 11 LANCASTER UNIVERSITY
                                                                                                                      SCHOOL OF COMPUTING
                                                                                                                      AND COMMUNICATIONS
                                                                                                                      `
Providing tools is not enough

            Invention ≠ Innovation.
        Innovation requires creation and
            diffusion and adoption.




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 12   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                 AND COMMUNICATIONS
                                                                                                                                 `
Example: Arduino open hardware
                    innovation community




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 13   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                 AND COMMUNICATIONS
                                                                                                                                 `
The IoT user innovation landscape


Data                                      Data Platforms                                                                                            Sourcemap

                                     Software Toolkits                                                                                              iCap
SW
                                 Software Platforms                                                                                                 Pachube

                                    Hardware Toolkits                                                                                               Phidgets

HW               Closed Hardware Platforms                                                                                                          Dust sensor node

                    Open Hardware Platforms                                                                                                         Tinker

                                                                                    Tools                          Sharing      Markeplaces
                                                                                for Creation                     of Creations   for Creations




       GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 14          LANCASTER UNIVERSITY    SCHOOL OF COMPUTING
                                                                                                                                                AND COMMUNICATIONS
                                                                                                                                                `
The challenge of IoT Marketplaces


                                                                                             multiple vendors
                                                            heterogeneous hardware platforms
                                                    heterogenous data sources and formats
                                                                     hw, sw and data compatibility




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 15   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                 AND COMMUNICATIONS
                                                                                                                                 `
Def.: Connected marketplaces




                                             Marketplace                                              Marketplace
                                             for products                                             for products
                                               of type A                                                of type B


 Def.: Two marketplaces are connected if products of
 one marketplace can be used to enhance, control or
  interact with products of the other marketplace.



GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 16     LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                   AND COMMUNICATIONS
                                                                                                                                   `
Connected marketplace example




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 17   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                 AND COMMUNICATIONS
                                                                                                                                 `
Building the future home




                                                                  Georgia Tech's Aware Home. Photo by Gary Meeks




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 18            LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                          AND COMMUNICATIONS
                                                                                                                                          `
Connected Smart Home Marketplaces



                                                               !"#$%&'(")



                                                !"#$%&'(")
                                                                   D*.345,-"*.(
                                                                   @-,A&)=#-+&

                                                  !"#$%&'()*(+,&-)&(            !"#$%&'()*(+,&-)&(
                                                  .&/($.),-0*12&+)(                 .&/('-)-(
                                                   +*.345,-"*.                   +*.345,-"*.                @-.$=5#-)*,(
                 ?==#$+-"*.(                                                                                @-,A&)=#-+&
                 @-,A&)=#-+&



                                                                                                     !"#$%&'()*(7>-,&(
                                               B;-,)(C12&+)(                     9-)-(               -.'(*=&,-)&(*.(
                         6.7)-##&'()*(                                        @-,A&)=#-+&            57&,(4&.&,-)&'(
                                               @-,A&)=#-+&
                        ,&+&$8&(.&/(                                                                     '-)-7&)
                           7&,8$+&7                                               9-)-7&)(
                                                                              4&.&,-)&'(:,*;(
                                                                                  6*<(-.'(
                                                                                -==#$+-"*.7


                     Figure 2. Connected Marketplaces Supporting User Innovation in the IoT Space
GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 19 LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                               AND COMMUNICATIONS
                                                                                                                               `
These connected marketplaces provide
   inhabitants with rich opportunities for
  exchanging their local experimentations,
    from hardware to software and data.

                  Connected marketplaces support
                      user innovation across
                   multiple levels of complexity.



GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 20   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                 AND COMMUNICATIONS
                                                                                                                                 `
Challenges

1. Understanding and supporting user
   innovation touchpoints.
2. Understanding user incentives.
3. Understanding the characteristics of
   open innovation platforms.
4. Identifying IoT business models.
5. Identifying and mapping potential
   open IoT ecosystems

GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 21   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                 AND COMMUNICATIONS
                                                                                                                                 `
Understanding
                             user innovation touchpoints




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 22   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                 AND COMMUNICATIONS
                                                                                                                                 `
Challenges

1. Understanding and supporting user
   innovation touchpoints.
2. Understanding user incentives.
3. Understanding the characteristics of
   open innovation platforms.
4. Identifying IoT business models.
5. Identifying and mapping potential
   open IoT ecosystems

GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 23   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                 AND COMMUNICATIONS
                                                                                                                                 `
Summary

              The IoT needs user innovation

      User innovation in IoT is complex

                             Connected marketplaces




GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 24   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                 AND COMMUNICATIONS
                                                                                                                                 `
Thank you.

Gerd Kortuem
gerd@kortuem.com
@kortuem
www.kortuem.com

Fahim Kawsar
fahim.kawsar@gmail.com
www.fahim-kawsar.net


GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 25   LANCASTER UNIVERSITY   SCHOOL OF COMPUTING
                                                                                                                                 AND COMMUNICATIONS
                                                                                                                                 `

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Market based user innovation in the internet of things | Gerd Kortuem

  • 1. Internet of Things 2010, Tokyo Market-based User Innovation in the Internet of Things Gerd Kortuem Fahim Kawsar Lancaster University Lancaster University & Bell Labs www.kortuem.com www.fahim-kawsar.com GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 1 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 2. This presentation is available on my blog: www.kortuem.com The corresponding paper is available at: www.kortuem.com/publications and http://dx.doi.org/10.1109/IOT. 2010.5678434 GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 2 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 3. Innovation by users for users Eric von Hippel. Democratizing Innovation. MIT Press 2005 GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 3 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 4. Building the future home Georgia Tech's Aware Home. Photo by Gary Meeks GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 4 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 5. Current innovation drivers Image courtesy of http://101lab.net/blog/2007/01/rfid-1.html GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 5 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 6. R&D agenda ignores end users as source of innovation Vision and Challenges for Realising the Internet of Things March 2010 Edited by Harald Sundmaeker Patrick Guillemin Peter Friess Sylvie Woelfflé The meaning of things lies not in the things themselves, but in our attitude towards them. Antoine de Saint-Exupéry GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 6 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 7. The power of user-driven innovation: social activism EcoSnoop.com - Sustainability through Activism. EcoSnoop for iPhone is an activism tool that allows green-aware users to assist and encourage corporate green initiatives. GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 7 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 8. The power of user-driven innovation: citizen science AKStrandNet - Allows people to take and submit photos of dead and live stranded marine mammals in Alaska. GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 8 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 9. The power of user-driven innovation: citizen journalism 360News – Putting the power of full featured news reporting in the hands of citizen journalists and news enthusiasts. GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 9 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 10. The Internet of Things needs user innovation. GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 10 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 11. Shifting Innovation to users via toolkits Fahim Kawsar. A Document-Based Framework for User Centric Smart Object Systems, PhD dissertation, Dept. Computer Science, Waseda Univ., Feb. 2009. -./012 +345, 6&789:;) <=)* >7()*?&@) >7()*&@AB7 6BB; +345CD:E3 F;(%BG8% HB=( B? (%) =H&*( B:I)@( &'';9@&AB7= &*) &==GH)J (B *G7 @B7A7GC Erich von Hippel, & R. Katz. Shifting Innovation to Users via Toolkits. BG=;KL (%)=) )M';9@9(Management Science, 48(7), 821-833. (%) )7JCG=)*= =97@) (%)*) @B7(*B;;978 ?G7@AB7&;9A)= &*) '*BN9J)J (B 9= 7B =)@B7J&*K G=)* 97()*?&@) 97 (%) =K=()H3 6%G= 9? & G=)* 7))J= (B =(B' &7 &'';9@&AB7 B* =H&*( B:I)@(O= ?G7@AB7&;9A)= ?B* =BH) *)&=B7 D)383L 8B978 ?B* & N&@&AB7EL (%)K @&7 JB =B G=978 (%)=) ?G7@AB7=3 GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 11 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 12. Providing tools is not enough Invention ≠ Innovation. Innovation requires creation and diffusion and adoption. GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 12 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 13. Example: Arduino open hardware innovation community GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 13 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 14. The IoT user innovation landscape Data Data Platforms Sourcemap Software Toolkits iCap SW Software Platforms Pachube Hardware Toolkits Phidgets HW Closed Hardware Platforms Dust sensor node Open Hardware Platforms Tinker Tools Sharing Markeplaces for Creation of Creations for Creations GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 14 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 15. The challenge of IoT Marketplaces multiple vendors heterogeneous hardware platforms heterogenous data sources and formats hw, sw and data compatibility GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 15 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 16. Def.: Connected marketplaces Marketplace Marketplace for products for products of type A of type B Def.: Two marketplaces are connected if products of one marketplace can be used to enhance, control or interact with products of the other marketplace. GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 16 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 17. Connected marketplace example GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 17 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 18. Building the future home Georgia Tech's Aware Home. Photo by Gary Meeks GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 18 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 19. Connected Smart Home Marketplaces !"#$%&'(") !"#$%&'(") D*.345,-"*.( @-,A&)=#-+& !"#$%&'()*(+,&-)&( !"#$%&'()*(+,&-)&( .&/($.),-0*12&+)( .&/('-)-( +*.345,-"*. +*.345,-"*. @-.$=5#-)*,( ?==#$+-"*.( @-,A&)=#-+& @-,A&)=#-+& !"#$%&'()*(7>-,&( B;-,)(C12&+)( 9-)-( -.'(*=&,-)&(*.( 6.7)-##&'()*( @-,A&)=#-+& 57&,(4&.&,-)&'( @-,A&)=#-+& ,&+&$8&(.&/( '-)-7&) 7&,8$+&7 9-)-7&)( 4&.&,-)&'(:,*;( 6*<(-.'( -==#$+-"*.7 Figure 2. Connected Marketplaces Supporting User Innovation in the IoT Space GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 19 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 20. These connected marketplaces provide inhabitants with rich opportunities for exchanging their local experimentations, from hardware to software and data. Connected marketplaces support user innovation across multiple levels of complexity. GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 20 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 21. Challenges 1. Understanding and supporting user innovation touchpoints. 2. Understanding user incentives. 3. Understanding the characteristics of open innovation platforms. 4. Identifying IoT business models. 5. Identifying and mapping potential open IoT ecosystems GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 21 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 22. Understanding user innovation touchpoints GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 22 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 23. Challenges 1. Understanding and supporting user innovation touchpoints. 2. Understanding user incentives. 3. Understanding the characteristics of open innovation platforms. 4. Identifying IoT business models. 5. Identifying and mapping potential open IoT ecosystems GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 23 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 24. Summary The IoT needs user innovation User innovation in IoT is complex Connected marketplaces GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 24 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `
  • 25. Thank you. Gerd Kortuem gerd@kortuem.com @kortuem www.kortuem.com Fahim Kawsar fahim.kawsar@gmail.com www.fahim-kawsar.net GERD KORTUEM | WWW.KORTUEM.COM | @KORTUEM | GERD@KORTUEM.COM | INTERNET OF THINGS 2010 TOKYO | SLIDE 25 LANCASTER UNIVERSITY SCHOOL OF COMPUTING AND COMMUNICATIONS `