Brand Ransom

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A mechanical turk experiment by Dan Rockwell. Turks were asked to recall a recent brand experience that "sucked' and were instructed to articulate it via a ransom note generator online. Background images were selected by participants along with over sized letters to stress notions in their notes. Participants were paid 1 dollar for their participation in the experiment. Ignite Columbus 3 presentation. 6/19/2009

Technology Business Design

jimmydan@gmail.com

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Brand Ransom

1. a mechanical turk experiment by Dan Rockwell

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