Assignment 2 for Crash Creativity

1. Assignment 2:
ARE YOU PAYING ATTENTION?
by
Ruth Konter-Mannweiler

2. 6 supermarkets - 6 insights...
1. observation needs time
2. observation needs attention
3. observation needs an open mind
4. observation needs all your senses
5. observation is non-judgemental
6. observation needs patience
….but…
individual assignment by R. Konter-Mannweiler 01.11.2012

3. Observation is valuable!
After all this hard work*, I found some opportunities to
improve customer service, for example:
(*unfortunately no photos allowed)
Give them a short cut!
In all supermarkets customers have to follow a defined way to make sure that
they pass along all the products. It seems that a lot of people do not like this,
because they do not have much time. They want to go straight ahead to what
they are looking for. So why not offer a "short cut for people in hurry", that
takes them directly to all the essentials they need for daily life?
individual assignment by R. Konter-Mannweiler 01.11.2012