Official Enterprise 2.0 SUMMIT Conference Flyer

1. Enterprise 2.0
SUMMIT
Setting the Path to an Open and Agile Enterprise
October 26 – 28, 2010, Le Méridien Parkhotel, Frankfurt, Germany
Keynotes Selected Speakers Selected Best Practices
• Jenny Ambrozek, USA • Bayer
Richard Collin
• Oscar Berg, Sweden • Bertelsmann
Enterprise 2.0 Institute,
• David Demetrius, Belgium • BMW
Grenoble Ecole de
• Bertrand Duperrin, France • Hewlett-Packard
Management, France
• Anu Elmer, Switzerland • Lufthansa
• Mark Masterson, Germany • Océ
• Prof. Joachim Niemeier, Germany • Renault
Lee Bryant • Emanuele Quintarelli, Italy • Société Générale
Headshift, • Dr. Frank Schoenefeld, Germany • Swiss Re
Great Britain • Luis Suarez, Spain • The Boston Consulting Group
• Dr. Alexander Stocker, Austria • T-Systems International
JP Rangaswami
British Telecom,
Great Britain
Practice Workshops
• Social Messaging & Micro Sharing
• Social Networking Culture
Rolf Schmidt-Holtz
SONY, USA
www.e20summit.com
Initiative Gold Sponsor Silver Sponsors Organizer
ECM KongressMedia
WORLD Driving Business Innovation

2. Workshop Day October 26, 2010
Enterprise 2.0 Workshop 1
SUMMIT From Social Messaging to Social Sharing
Setting the Path to an Open and
Agile Enterprise Joachim Lindner, Senior Analyst,
N:Sight Research GmbH, Germany
October 26 – 28, 2010
Le Méridien Parkhotel, Frankfurt, Germany In our knowledge-based society, employees have to be able to find
the information they need quickly and to share it easily. Is Social
New ways of sharing information, acquiring knowledge and colla- Messaging the compelling solution it appears to be? The workshop
borating using social software platforms have now been introduced discusses the most relevant scenarios and gives participants a
in many enterprises. comprehensive overview of available tools and technologies.
At the Enterprise 2.0 SUMMIT, experts and practitioners from 10:00 Welcome and Introduction
Germany and around Europe provide valuable insights into such 10:15 Social Messaging – Definition and Basic Functions
projects. They show how Enterprise 2.0 initiatives support 10:45 The Potential of Social Messaging
organizational change, question traditional structures and workflow
11:15 Coffee break
processes, and above all require new approaches for their
introduction and adoption. 11:30 Application Scenarios and Concepts
12:15 Communal lunch
“Setting the Path to an Open and Agile Enterprise” is the theme 13:45 Social Messaging and its Technological Concepts
of this year’s Enterprise 2.0 SUMMIT with a focus on the 15:30 Coffee break
implementation, optimization and performance measurement of
Enterprise 2.0 from different points of view. 16:00 Introduction Methods – Brainstorming
and Discussion
International experts and best practices 17:30 Workshop End
Participants can pick and choose between two parallel panels The seminar is in English
throughout the conference. In the first panel “Enterprise 2.0
Challenges”, acknowledged international experts present their
Enterprise 2.0 concepts, initiatives and strategies.
In the panel “Enterprise 2.0 Best Practices”, company represen- Workshop 2
tatives from across Europe discuss their personal experiences. Social Networking Culture - Made Simple
The focus is on the pitfalls and success factors of different
Enterprise 2.0 application scenarios.
Social media channels of the conference Jenny Ambrozek, Founder and Lead Consultant,
Posterous http://e20summit.posterous.com SageNet LLC, USA
Blog http://blog.enterprise2open.com
Facebook www.facebook.com/e20summit
XING www.xing.com/net/enterprise20
Twitter www.twitter.com/enterprise20 Mark Masterson, Innovation Lead,
LinkedIn Group Enterprise 2.0 SUMMIT CSC Computer Science Corporation
Join Jenny Ambrozek to consider “organizations as networks” and
understand how a knowledge of social network analysis can increase
the success of collaboration initiatives. Hear also Mark Masterson’s
Media Partner
success story of implementing organizational network analysis at
CSC. By applying social network exercises to their own projects,
workshop attendees will learn how to promote open, participatory
and relational cultures essential for delivering value in a networked
3.0 world.
i
10:00 Welcome and Introduction
10:15 Enterprise 2.0 Impact on Organizations –
Conference Partner
The Culture Challenge
10:45 Mark Masterson: The Case for a Network Mindset
11:15 Coffee break
11:30 Thinking Networks – Personal Network Drawing Exercise
12:15 Communal lunch
13:45 Applying Network Mapping to Participants’
Enterprise 2.0 Projects
15:30 Coffee break
The latest Information on the congress, speakers and 16:00 Enterprise 2.0 Organizational Readiness Check List
topics can be found at and Next Steps
www.e20summit.com 17:30 Workshop End
The seminar is in English

3. 1st September 2009 Programmuebersicht / Konferenztag
16.Conference Day October 27, 2010 Program Outline 1
09:15 Welcome and Introducation
09:30 Keynote: Manager 2.0 – Key Elements of Leadership Concepts in an Enterprise 2.0
How do new methods of collaboration affect business management? What leadership principles are most effective in a world where
knowledge no longer legitimizes power? The opening plenary session deals with these questions.
• Richard Collin, Professor & Director Enterprise 2.0 Institute, Grenoble Ecole de Management
• Rolf Schmidt-Holtz, CEO, SONY Music Entertainment
• Moderation: Willms Buhse, DoubleYUU
10:30 Coffee Break
Enterprise 2.0 Challenges Enterprise 2.0 Practices
11:00 Managing the Change towards Enterprise 2.0 11:00 Best Practices for Improving Internal Communications
What are the biggest challenges for companies on their way How can internal communications be supported and improved
to an Enterprise 2.0? The session discusses the results of two by social software? Case studies from Océ and The Boston
research reports from France and Germany. Consulting Group share their experiences.
• Cécile Demailly, Early Strategies • Samuel Driessen, Océ
• Prof. Dr. Thorsten Petry, Wiesbaden Business School • Kornelia Kis, The Boston Consulting Group
• Moderation: Jenny Ambrozek, SageNet • Moderation: Prof. Dr. Joachim Niemeier,
Universität Stuttgart
11:55 Driving Enterprise 2.0 Maturity 11:55 Best Practices for Enhancing the Information Flow
What are the most likely scenarios and stages of maturity How can you encourage informal information flow within your
for Enterprise 2.0? This panel discusses the evolution of corporation to support your business objectives?
Enterprise 2.0 within corporations. Two project leads discuss their lessons learned.
• Discussion: Prof. Dr. Joachim Niemeier, • Dietmar Zipfel, T-Systems International
University of Stuttgart • Dieter Zirnig, Hewlett-Packard
JP Rangaswami, British Telecom • Moderation: Joachim Lindner, N:Sight Research
Dr. Frank Schoenefeld, T-Systems MMS
• Moderation: David Demetrius, Fyronic
12:45 Communal Lunch 12:45 Communal Lunch
14:00 Overcoming Cultural Boundaries 14:00 Best Practices for Fostering Knowledge Sharing
What challenges face pan-European corporations in sharing How can you strengthen information transfer and knowledge
knowledge collaboration? How do we overcome cultural sharing via social networking? A case by Renault, discuss
boundaries? successful approaches to knowledge management.
• Bertrand Duperrin, NextModernity • Juliette Girard, Renault
• Discussion: Emanuele Quintarelli, OpenKnowledge • Moderation: Dr. Richard Heigl, Hallo Welt!
Ellen Trude, Bayer Business Services
• Moderation: Mark Masterson, CSC
14:55 Avoiding Enterprise 2.0 Pitfalls 14:55 Best Practices for Enriching Knowledge Retention
How do corporations cope with the pitfalls of new forms of How can social software enhance knowledge retention?
collaboration, e.g. information overload, loss of focus, ineffi- Bertelsmann gives insights into the lessons they have learned.
ciencies? We discuss new challenges and mitigation strategies. • Tom Goschuetz, Bertelsmann
• Dr. Frank Schoenefeld, T-Systems MMS • Moderation: Simon Dueckert, Cogneon
• Discussion: Prof. Dr. Joachim Niemeier,
University of Stuttgart
Luis Suarez, IBM
• Moderation: Lee Bryant, Headshift
15:45 Coffee Break 15:45 Coffee Break
16:15 Exploring the Adoption Archetypes 16:15 Best Practices for Strengthening Collaboration
What are the archetypes for the adoption of Enterprise 2.0 How can you improve collaboration within the corporation
initiatives? The presentations provides insights into different with the help of social networking? Two case studies
approaches, followed by a discussion. show improvements on adhoc collaboration.
• Dr. Alexander Richter, CSCM • Anu Elmer, Swiss Re
• Dr. Alexander Stocker, Joanneum Research • Moderation: Bertrand Duperrin, NextModernity
• Luis Suarez, IBM
• Discussion: Lee Bryant, Headshift
• Moderation: Prof. Dr. Joachim Niemeier,
University of Stuttgart
17:10 Defining the Business Case for Enterprise 2.0 17:10 Best Practices for Improving Talent and Skill Management
What are the relevant measurement criteria to justify the How do talent and skill management practices change with the
business case for Enterprise 2.0 initiatives? emerging social software? Two case studies show you how.
• Julien Le Nestour*, Schlumberger • Franck La Pinta, Société Générale
• Discussion: David Demetrius, Fyronic • Discussion: Ellen Trude, Bayer Business Services
Markus Poll-Stachelscheid, Bayer CropScience • Moderation: Bjoern Negelmann, N:Sight Research
• Moderation: Emanuele Quintarelli, OpenKnowledge
18:00 End of 1st Conference Day

4. 2nd Conference Day October 28, 2010 Program Outline
Enterprise 2.0 Challenges Enterprise 2.0 Practices
09:15 Managing the Participation for Enterprise 2.0 09:15 Best Practices for Regaining Business Agility
Is it possible to incentivize and govern Enterprise 2.0 How can we increase the business agility of corporations with
participation? The panel discusses community management social software? Examples by BASF and Lufthansa present
concepts. improvements on business processes.
• Anthony Poncier, USEO • Dr. Chee Chin Liew, BASF
• Discussion: Mark Masterson, CSC • Tobias Kunz*, Lufthansa
Jamil Ouaj, Deutsche Bank • Moderation: David Demetrius, Fyronic
• Moderation: Bjoern Negelmann, N:Sight Research
10:10 Governing Enterprise 2.0 Risks 10:10 Best Practices for Enforcing Business Innovation
How do we minimize the downsides Enterprise 2.0 How can we enhance business innovation processes with
transparency can bring to corporations - without hindering social software? The panel discusses different social
adoption and the upside effects? The panel discusses security approaches to enforce business innovation, e. g. by BMW.
and non-disclosure aspects of E 2.0 • Stephan Oertelt, BMW
• Oscar Berg, Acando • Moderation: Bjoern Negelmann, N:Sight Research
• Discussion: Dr. Frank Schoenefeld, T-Systems MMS
• Moderation: Prof. Dr. Joachim Niemeier,
University of Stuttgart
11:00 Coffee Break
11:30 Keynote: Challenges of the Organizational Setup of the Enterprise 2.0
What are the organizational building blocks for Enterprise 2.0? The panel discusses different experiences with new organization structures.
• JP Rangaswami, British Telecom
• Discussion: Franck La Pinta, Société Générale
• Moderation: Prof. Dr. Joachim Niemeier, University of Stuttgart
12:30 Communal Lunch
14:00 Open Space Workshop
Working teams discuss the topic: Setting the Path to an Open and Agile Enterprise
In the Open Space Workshop, questions, problems and success factors for the transformation and development of a corporation towards
Enterprise 2.0 are discussed. The workshop focuses on the different questions and hot topics of the conference participants.
15:00 Coffee Break
15:30 Open Space Workshop
Presentation of the working teams’ results for the topic: Setting the Path to an Open and AgileEnterprise
16:30 Keynote: An Holistic Approach to Enabling the Collaborative Enterprise
What new possibilities does social software present for a holistic analysis of corporations? This and other questions around the so called
Social Business Design are covered in this keynote and discussion.
• Lee Bryant, Founder & Director, Headshift
• Moderation: Bjoern Negelmann, N:Sight Research
17:30 End of the Enterprise 2.0 SUMMIT 2010 and Get Together
The conference language is English.
*Speaker requested. Program is subject to change.
ECM
WORLD

5. Jenny Ambrozek Oscar Berg Lee Bryant Richard Collin
Cécile Demailly David Demetrius Samuel Driessen Simon Dueckert
Speakers
Jenny Ambrozek, Participation Architect & Founder, SageNet LLC, USA
Oscar Berg, Senior Management Consultant, Acando, Sweden
Lee Bryant, Founder and Director, Headshift Ltd., Great Britain
Dr. Willms Buhse, Enterprise 2.0 Expert & Founder, DoubleYUU, Germany
Richard Collin, Professor & Director Enterprise 2.0 Institute, Grenoble
Ecole de Management, France
Cécile Demailly, Founder & Executive Consultant, Early Strategies, France
Bertrand Duperrin Anu Elmer Thomas Geyer Juliette Girard
David Demetrius, Partner, Fyronic, Belgium
Samuel Driessen, Information Architect, Océ, Netherlands
Simon Dueckert, CEO, Cogneon GmbH, Germany
Bertrand Duperrin, Management & Enterprise 2.0 Consultant,
NextModernity, France
Anu Elmer, Vice President Communications, Swiss Reinsurance Company,
Switzerland
Thomas Geyer, Founder & CEO, SKYTEC AG, Germany
Tom Goschuetz Richard Heigl Kornelia Kis Tobias Kunz
Juliette Girard, Web 2.0 Program Manager, Renault, France
Mertxe Gordillo*, Community Manager, Ibermática S. A., Spain
Tom Goschuetz, Chief Technology Officer Corporate Center,
Bertelsmann AG, Germany
Dr. Richard Heigl, Managing Director, Hallo Welt! –
Medienwerkstatt GmbH, Germany
Kornelia Kis, Marketing Specialist, The Boston Consulting Group, Austria
Tobias Kunz*, Information Management, Deutsche Lufthansa AG, Germany
Joachim Lindner Mark Masterson Joachim Niemeier Stephan Oertelt
Dr. Chee Chin Liew, Project & Community Manager, BASF SE
Joachim Lindner, Senior Analyst, N:Sight Research GmbH, Germany
Mark Masterson, Innovation Lead, CSC Computer Science Corporation,
Germany
Björn Negelmann, CEO, N:Sight Research GmbH, Germany
Julien Le Nestour*, IT Innovation Manager, Schlumberger, France
Prof. Dr. Joachim Niemeier, Executive Consultant and Honorary Professor,
University of Stuttgart, Germany
Jamil Ouaj Franck La Pinta Thorsten Petry Markus Poll- Stephan Oertelt, Innovation Manager, BMW Group, Germany
Stachelscheid
Jamil Ouaj, Communications Manager, Deutsche Bank AG, Germany
Prof. Dr. Thorsten Petry, Professor for Organization & HRM, Wiesbaden
Business School, Germany
Franck La Pinta, Employer Brand Marketing Manager, Société Générale,
France
Markus Poll-Stachelscheid, Head of Web Strategy & Communications
Services, Bayer CropScience AG, Germany
Anthony Poncier Emanuele JP Rangaswami Alexander Richter Anthony Poncier, Director Consultant, USEO, France
Quintarelli
Emanuele Quintarelli, Partner and Enterprise 2.0 Strategist,
OpenKnowledge SRL, Italy
JP Rangaswami, BT British Telecom, Chief Scientist, Great Britain
Dr. Alexander Richter, Research Associate, Cooperation Systems Center
Munich (CSCM), Germany
Rolf Schmidt-Holtz, CEO, SONY Music Entertainment, USA
Dr. Frank Schoenefeld, Chief Technology Officer, T-Systems Multimedia
Rolf Schmidt- Frank Alexander Stocker Luis Suarez Solutions GmbH, Germany
Holtz Schoenefeld
Dr. Alexander Stocker, Project Manager & Business Developer, Joanneum
Research Forschungsgesellschaft mbH, Austria
Luis Suarez, Social Computing Evangelist, IBM Software Group, Spain
Ellen Trude, Training Consultant, Bayer Business Services GmbH, Germany
Dietmar Zipfel, Project Manager Enterprise 2.0,
T-Systems International GmbH, Germany
Dieter Zirnig, Manager Worldwide Digital Strategy, Hewlett-Packard GmbH,
Ellen Trude Dietmar Zipfel Dieter Zirnig Austria

6. Date Conference Fee
Enterprise 2.0 SUMMIT Enterprise 2.0 SUMMIT
October 26, 10:00 - 17:30 Workshop Day
October 27, 09:15 - 18:00 1st Conference Day until Oct 8 until Oct 19 from Oct 20
October 28, 09:15 - 17:30 2nd Conference Day
The seminars and conference are held in English. Conference Pass, Oct 27-28 € 890,- € 990,- € 1.090,-
Workshop Day Pass, Oct 26 € 590,- € 690,- € 790,-
Venue Full Conference Pass + € 1.090,- € 1.190,- € 1.290,-
Workshop Day Pass,
Le Méridien Parkhotel, Oct 26-28
Wiesenhuettenplatz 28-38, 60329 Frankfurt a. M.
Tel: + 49 69 2697 884, www.lemeridienparkhotelfrankfurt.com Conference Day Pass + € 890,- € 990,- € 1.090,-
Workshop Day Pass
We have reserved a limited number of rooms at special rates (159 € per night
incl. breakfast) for conference participants. The rooms can be called up using
the code "Kongress Media" at the Hotel Le Méridien (tel. +49 69 2697 0). Conference Day Pass, € 590,- € 690,- € 790,-
For alternative accommodation see our website at www.e20summit.com/ Oct 27 OR 28
location.html All prices are subject to MwSt (German VAT)
Included Services Contact
Workshop Conference If you have any questions regarding the Enterprise 2.0 SUMMIT,
• Admission to one of • Admission to conference please do not hesitate to contact Alfred Dietl and Robert Widl.
the workshops • Access to the online Telephone +49 89 523 503 58 or e-mail service@kongressmedia.de
• Printed workshop materials download area of the
• Access to the online download conference incl.
area of the workshop documentation
• Drinks, lunch & coffee breaks • Drinks, lunch & coffee break
www.e20summit.com
Note: Vendor overview „Social Messaging Systems”
Social messaging (also called microblogging or microsharing) enables
users to exchange information quickly and easily. Within the enterprise,
social messaging presents an efficient network for employees, business
partners or even customers. N:Sight Research examines in their up-to-
date vendor overview different social messaging systems and technolo-
gical concepts. Thus, N:Sight offers corporations detailed information on
leading vendors for choosing the perfect social messaging solution.
Analyzed social messaging solutions
Blogtronix Enterprise, BlueKiwi, Communote, ESME (Enterprise Social
Messaging Experiment), Flowr, Heart of Co., Jive 4.5, Just Connect, Lotus For conference participants, the vendor overview is available at the
Connections, OpenMicroBlogger, Socialcast®, Socialtext, Socialwok, special price of € 390,- (price for non-conference participants:
Yammer, YoolinkPro € 590,- ). You can order the paper online at www.n-sight.de . Please
refer to your conference participation in order to be granted the price
09/10
reduction.
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a trademark of ECM
© Kongress Media GmbH • Knorrstraße 85 • D-80807 Munich
Germany • Telefon +49 89 2000 1463 • Telefax +49 89 2000 1464 KongressMedia
Kongress Media GmbH WORLD info@kongressmedia.de • www.kongressmedia.de Driving Business Innovation