Product Placement Proposal for the Diabetes Risk Assessment to Henry Schein

1. Dentists Against Diabetes ®
Synopsis of Opportunity to Sullivan Schein
Konstantine Haralampopoulos
Synopsis
Introduce Dentists Against Diabetes TM to Sullivan Schein as a unique direct-to-dentist educational tool to
raise awareness of the importance of screening for type-2 diabetes and in preventing and minimizing the
damage caused diabetes. Improve early diagnosis/treatment through targeted patient communication
courtesy of paid advertisers. Encourage more patients to enter into a periodontal program.
Opportunity
 Historical diabetes screening lacks convenience and sensitivity as evidenced by the number of
undiagnosed diabetics
 Criteria for detecting diabetes has not changed in nearly 50 years, with fasting blood glucose
serving as primary test
 Healthy Heart Dentistry has developed a Diabetes Risk Assessment (DRA) that combines two
FDA approved technologies under one test system to facilitate enhanced diabetes detection
 Health care consumers are more likely to see their dentist than their primary care physician
Who is Healthy Heart Dentistry (HHD) and Dentists Against Diabetes™?
HHD was created through Glycemion to support the Dental Industry in the providing of health risk
assessments to their patient populations.
The mission of Dentists Against Diabetes is to elevate the national level of education, early detection and
prevention of Diabetes through America’s Dentists while creating a new revenue source for the practicing
Dentist.
Application with Sullivan Schein
 Dentist: receives HHD Starter Pack: (Program Clipboard, 20 Questionnaires, 5 DRA kits, HHD
support and CE programs) through Healthy Heart Distributor.
 Patient:
1. Every dental patient is given questionnaire upon arrival at office
2. Results of the American Diabetes Association Assessment and Educational Fact Sheet about
Diabetes are take-home pieces for the patient.
3. If at risk as determined by the ADA Assessment (e.g. obesity, ethnicity, bleeding gums, etc)
the “call to action” is to provide the patient with a Diabetes Risk Assessment (DRA) test kit
supplied by the dentist for the patient to take home.
4. The resulting DRA report provides graphical depiction of diabetes risk and provides
educational interpretive narrative, and a call to action with patient’s personal physician if
necessary.
Benefits / “Win-Win-Win”
 Increased revenue for the Dentist
 Improved quality of care for the Patient
 Showcase products and increased ordering of product line for Sullivan Schein

2.  Making a difference in the overall health of dental patients links the dentist professionally to the
entire medical community.
Sample Timeline – Pilot Test
A pilot test of appropriate size is proposed. During the Program Setup stage, Healthy Heart Dentistry and
Sullivan Schein work to immediately place 2 starter kits at each dental offices @ $64.95 each for
Program Clipboard, Two 20-page Tear Sheet Pads, and 5-Pack of DRA’s. Each office will provide
questionnaire to 100% of non-diabetic patients until 40 questionnaires are used. Anticipating 1 in 4 rate
of test kit need and acceptance of DRA kit by patients, with 10 kits sold within 2- week period in each
office. Each kit retails in-office for $19.99, or $99.95 per 5-pack. …
Financial Model
Each DRA kit sold per office generates $19.99 in direct revenue and $7.00 in net revenue. Each starter
kit provides $99.95 in new revenue and $35.00 in new, net revenues regardless of the test outcome.
Assuming a conservative patient schedule of 10 per day or 40 per 4-day work week, a 25% success rate
equates to 10 DRA kits sold per week, or $70 in net revenue on an investment of $129.90
Perhaps even more important to the Financial Model is the opportunity for the dentist to up-sell the
patient to a periodontal program where appropriate thus converting a $100 cleaning into a $1,500
periodontal program. The results of the questionnaire is the trigger for this discussion between the dentist
and the patient.
CONTACT INFORMATION
Konstantine Haralampopoulos: +847.236.0943 x18