30. POTENCIJALNI
PROBLEMI
banke
spore
konzervativne
jesam rekao spore?
ne razmišljaju o user experiencu,
dizajnu itd.
sigurnost mora biti top issue
31. 7 MASS MEDIA
1. Print
2. Recordings
3. Cinema
4. Radio
5. Television
6. Internet
7. Mobile phones
32. MOBILE UNIQUE
• First personal mass media
• Permanently carried
• Always on
• Built-in payment mechanism
• Available at the point of creative
inspiration
• Most accurate audience
measurement
• Captures the social context of
media consumption
• Allows augmented reality to be
used in media
• Digital interface to the real world
33. MOBILE ONLY
lokacija
kamera
akcelerometar
telefonski poziv
always on
always with you
payment