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Music Magazine
  Evaluation
  Komal Vekaria
Front Cover
Contents Page
Double Page Spread
In what was does your media product use, develop or challenge forms and
                                conventions of real media products?
The Bhangra music magazine that I created uses different forms and convention of a real music magazine this is done
by having alike layouts and structures, throughout the cover, contents and article.
The layout is really simple and not too over the top however it is not too little either, so therefore it will still look
attractive and grab the attention of it’s intended audience. The intended audience of my magazine is people aged
between 15 - 20.
The reason why I made this age group my target audience is because after carrying out my secondary research the
results showed that those aged between 15 – 20 had an interest in music.
The main colours I used was red, yellow, orange, grey. I came up with this theme by relating it to what colour the
models are wearing which made them standout. Most Bhangra magazines have their cover image of the magazines
featured artist, the shot type that is used is usually a medium shot of the artist.


                                             You can see the similarities with the
                                             magazine I created and the mix mag
                                             magazine. The main article on my front
                                             cover is big and bold and stands out on
                                             the page which grabs the readers
                                             attention. The main photo covers the
                                             whole of the front page, although I did
                                             not include any other pictures on my
                                             front cover as the page would then look
                                             to over crowded however I did include
                                             headline of other articles which are also
                                             in the magazine just like the mix mag
                                             front cover. I kept to the same colour
                                             scheme on the page because I did not
                                             want the page to look too busy, I also
                                             included the website on the top right
                                             hand corner of the front cover.
In what ways does your media product use, develop or challenge forms and conventions of real
                                        media products?
The person that is shown on the main page and in the article is also shown on the contents page, this
shows continuity throughout the magazine. This is also shown in real music magazines which create
links between each page and what the main headlines are. The contents page was designed to look
simple however also attractive. I kept it to the same colour scheme which is on the front cover. I had
the background two colours with a mixture of photographs which makes the page stand out. The
image I used in the my contents page is also similar to the main picture I used at the front of my
magazine and on the main article.
I used a lot of shapes and colours on the contents page. This will persuade the target audience to read
the whole magazine. By using language that my audience understand will also encourage them to buy
my magazine on a more regular basis.

                                      You can see the similarities with the
                                      content page I created and the NME
                                      content page. As you can see both of
                                      the pages are very similar and the I
                                      tried to make the layout similar to the
                                      NME content page. I included all the
                                      headlines which are in the magazine
                                      and I have also included photos for
                                      each of the articles. The colour scheme
                                      I used is very similar to the NME
                                      content page. I kept the font, size and
                                      colour the same. I also kept to the same
                                      colour theme that is on the front cover
                                      to stop the page looking too busy.
In what ways does your media product use, develop or challenge
           forms and conventions of real media products?
I also broke down any barriers that I had in my article through my mode of address, I showed that my intended
audience were interested in the story I had to offer to them in the article. To do this I had to make sure I had a
few images on the page as well as text. During the interview I had to make sure that I asked relevant questions,
again I also used different shot types.
I made my article different from most articles to do this;
I had a plain black background with images on it as well as text, I also had my artist as the main background on
one side, I did this because I don’t usually see Bhangra magazine articles like this, I did this because I thought it
made it the page look more attractive and appealing.




                                              On the main article I had used a
                                              range of shots and locations
                                              which makes the page look more
                                              appealing, however I still kept to
                                              the same colour scheme
                                              throughout out front cover,
                                              content page and article.
                                              I used a black background which
                                              makes the images and text I have
                                              used to stand out more, the
                                              reason why I chose to use a black
                                              background is because I wanted
                                              to show contrast between the
                                              content page and the article.
What kind of media institution might distribute your magazine
                              and why?
The media institution I feel that will be suitable to distribute my magazine will be IPC
Media. The reason why I chose IPC media is because they are the leading magazine
in the UK and have distributed many other magazines.
The company produce magazines for over 60 media brands and print magazine with
an attainment of more than a third of the woman in the United Kingdom. IPC’s
website reach out to over 14 million users each month, they also have a diverse
audience of men and women.
In my opinion I feel that this is the company that I would like to produce my “Desi
Vibes” as I the target audience for the magazine is men and women.
The magazine that I have produced is very similar to magazine that IPC have
distributed. Companies such as PPA distribute magazine that are very different to
mine. The price of my magazine will be fairly low to the magazine that IPC
distribute, this will bring in more money for the business as well have my magazine
having more publicity.
Above I have shown a range of different music genre magazines
for Bhangra to Indie, I also included the magazine cover that I
created; my magazine has similar aspects to the other front
covers such as the shot type that has been used and the layout
of the headlines within the magazine.
The reason why I used Photoshop...
By producing my work on a Abode
Photoshop had enabled a much more
professional look for my magazine front
cover, content page and double page
article.
I learnt how to use Photoshop from scratch
and I also learnt how to using the
specialised tools such as gradient tool and
sharpen(to sharpen a blurred image).
Photoshop had helped me edit the images
and change the colour and size of the text.
I enjoyed using Photoshop because it was
easy to adapt to and easy to use, by using
Photoshop also made my magazine look
more professional .
How did you attract/address you audience?

 I intended to attract my target audience which was 16-21 year old girls
through a range of various things, firstly I had a look at the Brit-Asian
magazine has wrote down what had attracted me to that particular
magazine and implemented it in my ‘Dholi Vibes’ magazine.
 I used bold, bright colours such as red, blue, orange and white on a
black background which attracts my intended audience as the colours that I
used were conventional for Bhangra magazine.
 The price of my magazine was £2.99 this is a reasonable and affordable
price for target audience.
 The bright and professional images of my models attracts my target
audience as they are the type of models the target audience will be
attracted to.
 The promotional offers that I included on the front cover ‘WIN tickets to
go and see H Dhami’s live performance’ makes my readers want to buy the
magazine as the artist is well known in the Bhangra industry.

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Bhangra Music Magazine Evaluation

  • 1. Music Magazine Evaluation Komal Vekaria
  • 5.
  • 6. In what was does your media product use, develop or challenge forms and conventions of real media products? The Bhangra music magazine that I created uses different forms and convention of a real music magazine this is done by having alike layouts and structures, throughout the cover, contents and article. The layout is really simple and not too over the top however it is not too little either, so therefore it will still look attractive and grab the attention of it’s intended audience. The intended audience of my magazine is people aged between 15 - 20. The reason why I made this age group my target audience is because after carrying out my secondary research the results showed that those aged between 15 – 20 had an interest in music. The main colours I used was red, yellow, orange, grey. I came up with this theme by relating it to what colour the models are wearing which made them standout. Most Bhangra magazines have their cover image of the magazines featured artist, the shot type that is used is usually a medium shot of the artist. You can see the similarities with the magazine I created and the mix mag magazine. The main article on my front cover is big and bold and stands out on the page which grabs the readers attention. The main photo covers the whole of the front page, although I did not include any other pictures on my front cover as the page would then look to over crowded however I did include headline of other articles which are also in the magazine just like the mix mag front cover. I kept to the same colour scheme on the page because I did not want the page to look too busy, I also included the website on the top right hand corner of the front cover.
  • 7. In what ways does your media product use, develop or challenge forms and conventions of real media products? The person that is shown on the main page and in the article is also shown on the contents page, this shows continuity throughout the magazine. This is also shown in real music magazines which create links between each page and what the main headlines are. The contents page was designed to look simple however also attractive. I kept it to the same colour scheme which is on the front cover. I had the background two colours with a mixture of photographs which makes the page stand out. The image I used in the my contents page is also similar to the main picture I used at the front of my magazine and on the main article. I used a lot of shapes and colours on the contents page. This will persuade the target audience to read the whole magazine. By using language that my audience understand will also encourage them to buy my magazine on a more regular basis. You can see the similarities with the content page I created and the NME content page. As you can see both of the pages are very similar and the I tried to make the layout similar to the NME content page. I included all the headlines which are in the magazine and I have also included photos for each of the articles. The colour scheme I used is very similar to the NME content page. I kept the font, size and colour the same. I also kept to the same colour theme that is on the front cover to stop the page looking too busy.
  • 8. In what ways does your media product use, develop or challenge forms and conventions of real media products? I also broke down any barriers that I had in my article through my mode of address, I showed that my intended audience were interested in the story I had to offer to them in the article. To do this I had to make sure I had a few images on the page as well as text. During the interview I had to make sure that I asked relevant questions, again I also used different shot types. I made my article different from most articles to do this; I had a plain black background with images on it as well as text, I also had my artist as the main background on one side, I did this because I don’t usually see Bhangra magazine articles like this, I did this because I thought it made it the page look more attractive and appealing. On the main article I had used a range of shots and locations which makes the page look more appealing, however I still kept to the same colour scheme throughout out front cover, content page and article. I used a black background which makes the images and text I have used to stand out more, the reason why I chose to use a black background is because I wanted to show contrast between the content page and the article.
  • 9. What kind of media institution might distribute your magazine and why? The media institution I feel that will be suitable to distribute my magazine will be IPC Media. The reason why I chose IPC media is because they are the leading magazine in the UK and have distributed many other magazines. The company produce magazines for over 60 media brands and print magazine with an attainment of more than a third of the woman in the United Kingdom. IPC’s website reach out to over 14 million users each month, they also have a diverse audience of men and women. In my opinion I feel that this is the company that I would like to produce my “Desi Vibes” as I the target audience for the magazine is men and women. The magazine that I have produced is very similar to magazine that IPC have distributed. Companies such as PPA distribute magazine that are very different to mine. The price of my magazine will be fairly low to the magazine that IPC distribute, this will bring in more money for the business as well have my magazine having more publicity.
  • 10. Above I have shown a range of different music genre magazines for Bhangra to Indie, I also included the magazine cover that I created; my magazine has similar aspects to the other front covers such as the shot type that has been used and the layout of the headlines within the magazine.
  • 11. The reason why I used Photoshop... By producing my work on a Abode Photoshop had enabled a much more professional look for my magazine front cover, content page and double page article. I learnt how to use Photoshop from scratch and I also learnt how to using the specialised tools such as gradient tool and sharpen(to sharpen a blurred image). Photoshop had helped me edit the images and change the colour and size of the text. I enjoyed using Photoshop because it was easy to adapt to and easy to use, by using Photoshop also made my magazine look more professional .
  • 12. How did you attract/address you audience?  I intended to attract my target audience which was 16-21 year old girls through a range of various things, firstly I had a look at the Brit-Asian magazine has wrote down what had attracted me to that particular magazine and implemented it in my ‘Dholi Vibes’ magazine.  I used bold, bright colours such as red, blue, orange and white on a black background which attracts my intended audience as the colours that I used were conventional for Bhangra magazine.  The price of my magazine was £2.99 this is a reasonable and affordable price for target audience.  The bright and professional images of my models attracts my target audience as they are the type of models the target audience will be attracted to.  The promotional offers that I included on the front cover ‘WIN tickets to go and see H Dhami’s live performance’ makes my readers want to buy the magazine as the artist is well known in the Bhangra industry.