The document introduces 10 Japanese game companies that will be presenting at Game Connection America 2012, including companies that develop social games, console games, and both experienced and first-time exhibitors seeking international partnerships. JETRO is promoting the companies and their games, which have proven success in Japan, in hopes of finding new business opportunities overseas. Visitors to Game Connection America 2012 are encouraged to meet with the companies to learn about their products and the Japanese gaming market.

2. 2

3. Introduction
The Japan External Trade Organization (JETRO) is proud to present
10 Japanese game companies at Game Connection America 2012.
This year, our outstanding developers include:
• Companies that develop and distribute games on major Japanese social
gaming platforms such as GREE, Mobage, and mixi.
• Companies with extensive experience developing console games for
European and U.S. markets.
• Committed Game Connection regulars and first timers eager to build
new networks!
Our featured companies are proactively seeking opportunities to expand
their business overseas. With proven excellence in product development
and profitable business models in Japan, these companies believe new
partnerships with overseas game developers will be a great asset to your
business.
If you are interested in Japanese gaming products and the Japanese
market, please check out our developers and join us at Game Connection
this year to meet with these companies in person.
For company trailers and more information please visit the JETRO USA
website: www.jetro.org/gameconnection2012
For any questions, please contact:
JETRO San Francisco
201 Third Street, Suite 1010
San Francisco, CA 94103
Tel: (415)392-1333
Fax: (415)788-6927
www.jetro.org
Follow JETRO USA Game on Twitter and Facebook!
www.twitter.com/jetrousa_game
www.facebook.com/JetroUSAGame
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4. Table of Contents
A&G Co., Ltd. / WINLIGHT Group ............................ 5
ACQUIRE Corp. .......................................................... 7
Arc System Works Co., Ltd. ....................................... 9
Compile Heart Co., LTD. ......................................... 11
CyberStep, Inc. ........................................................ 13
DIGITAL WORKS Entertainment Inc. ....................... 15
EitaroSoft, inc. .......................................................... 17
extreme Co., Ltd. .....................................................19
LAND HO! ................................................................. 21
Vanguard CO., LTD. 23
Japanese Social Game Market ........................... 25
About JETRO ........................................................... 26
4

5. Developer Profile
Room #510
A&G Co., Ltd. / WINLIGHT Group
www.winlight.co.jp/en
Winlight provides digital contents for major mobile phone and
social game platforms. Games the company has developed include
the MMORPG Elemental Knights Online, played by a million
users across multiple platforms, and social games with voicing by
original “Anime” characters, played by over 3 million users.
A&G is a global marketing team responsible for promoting
Winlight’s titles to overseas publishers and affiliates.
Contact: Mr. Masaki Sato
+(81)3-3254-7787 x110
masaki@winlight.co.jp
5

6. Available Products
Title Elemental Master
Release Date Summer 2012
Genre 3D MMORPG, Adventure
Platform iPhone/iPod Touch, Android
Target Audience Males & Females 20s-50s
Countries of Release Worldwide
Title Elemental Knights Online :
THE WORLD
Release Date September 2011 (Android)
October 2011 (iPhone)
Genre 3D MMORPG, Adventure
Platform iPhone/iPod Touch, Android,
iPad, Online
Target Audience Males & Females 20s-50s
Countries of Release Worldwide
iTunes App Store Top Sale Ranking #14 (December 2011),
Android Market Top Grossing Ranking #5 (November 2011)
Title ‘Anime’ Character Games
including MOE CURE NET, Hakuoki,
Koikimi, Kimikare, etc.
Genre Adventure, Simulation
Platform iPhone/iPod Touch, Android
Target Audience Males & Females 20s-30s
Countries of Release Worldwide
6

7. Developer Profile
Room #508
ACQUIRE Corp.
www.acquire.co.jp (Japanese site)
For the past 17 years, Acquire has established itself as a strong
development presence in Japan. Starting out with the stealth-
action, genre-building hit Tenchu series, Acquire is well-known
as being one of the top development studios for Stealth-Action
and Action-RPG titles, creating Tenchu and Way of the Samurai
for multiple platforms and the upcoming Shinobido 2: Way of
the Ninja for PlayStation VITA.
Acquire currently has multiple teams with a focus on PlaySta-
tion 3, Xbox360, VITA and smartphone game development.
Contact: Mr. Luke Rideout
+(81)3-5297-2356
l_rideout@acquire.co.jp
7

8. Available Products
Title Sumioni
Release Date February 2012 (Japan)
Spring 2012 (U.S.)
Genre Action
Platform PS Vita
Target Audience Males 18-35 years
Countries of Release Japan, North America
8

9. Developer Profile
Room #504
Arc System Works Co., Ltd.
www.arcsystemworks.com
Arc System Works is a well known developer of 2D fighting
games (Guilty Gear and Blaz Blue). Arc System Works has been
developing games for leading publishers since the 8-bit era. With
over 25 years of history, Arc Systems Works is capable of leading
and executing a wide range of OEM development projects.
Contact: Mr. Hiroyuki Masuno
+(81)45-470-1550
masuno@arcsy.co.jp
9

10. Available Products
Title Blaz Blue Continuum Shift
Extend
Release Date December 2011
Genre Action
Platform PSP, PS Vita, PS3, Xbox360
Target Audience Teen
Countries of Release Japan, North America, Europe
Famitsu Platinum Award (35 out of 40 points)
Title Guilty Gear XX Accent Core
Plus
Release Date March 2008 (PS2)
July 2008 (PSP)
Genre Action
Platform Android, More To Be An-
nounced
Target Audience Teen
Countries of Release Worldwide
Title Arc Style Casual Games
Release Date from March 2011
(incl. 10 releases for Nintendo
3DS eShop Games in 2011)
Genre Action, FPS, Shooting,
Baseball, Soccer, Other Sports,
Race Game
Platform iPhone/iPod Touch, Android,
iPad
Target Audience Audiences of All Ages
Countries of Release Japan, North America, Europe
10

11. Developer Profile
Room #506
Compile Heart Co., LTD.
www.compileheart.com (Japanese site)
Compile Heart specializes in the development of original and
licensed anime games. In Japan, Compile Heart is recognized as
one of the leaders in female-oriented games. Widely acclaimed
for their character designs and in-depth plot lines, their popular
titles include: Hakuoki, Hyperdimension Neptunia, Record of
Agarest War, Infinite Souls and Spectral Force.
Compile Heart develops between 30 to 40 titles a year for the
Japanese market (mainly for PS3, PSP, PS Vita, DS and iOS/
Android). For the U.S. and European markets, they mainly
develop RPG and adventure games with Capcom, Sega, Tecmo
Koei, Nippon Ichi, Gust, Red Entertainment and others.
Contact: Mr. Damien Urvois
+(81)3-5985-6801
damien@ideaf.co.jp
11

12. Available Products
Title Hello Kitty and Friends
Around The World!!
Release Date Spring 2012
No Ima
o Image
m
Genre Edutainment
Available
vailab
Platform 3DS
Target Audience All Audiences Ages 3 and Up
Countries of Release Japan
Title Hakuoki:
Bakumatsu Musouroku
Release Date March 2012
Genre Action Adventure
Platform PSP
Target Audience All Audiences Ages 15 and Up
Countries of Release Japan
Title Bakudan Handan
Release Date June 2012
Genre Adventure, Mystery No Ima
o Image
m
Platform PSP Available
vailab
Target Audience All Audiences Ages 15 and Up
Countries of Release Japan
12

13. Developer Profile
Room #503
CyberStep, Inc.
www.cyberstep.com/company/profile_en.html
Since 2001, CyberStep, Inc. has developed and managed pop-
ular online games that are played all over the world including:
C21, GetAmped, CosmicBreak, GetAmped2, and HolyBeast.
CyberStep also develops high-tech gadgets such as the KDJ-
ONE, an impressive portable audio workstation, which will soon
be available in North America, Europe and Japan.
Ongoing projects include the worldwide release of the brows-
er strategy game CosmicCommander and their entry into the
market for smartphone games. CyberStep also recently expanded
into Europe and Taiwan while strengthening their position in
previous markets to connect different cultures around the world
through high quality entertainment and technology.
Contact: Mr. Ryota Takahashi
+(81)3-5465-1507
ryota@cyberstep.com
13

14. Available Products
Title KDJ-ONE
Release Date June 2012
Genre Music Game
Platform Mobile Audio Workstation
Target Audience Music Creators
Countries of Release Japan, U.S., Europe
Title CosmicCommander
Release Date December 2012
Genre Robot Stategy Browser
Platform PC
Target Audience Robot fans, Strategy Game
fans
Countries of Release Japan, (coming soon: U.S.,
Europe, South America )
Title CosmicAngel
Release Date August 2011 (teaser version)
Genre Simulation
Platform iPhone/iPod Touch
Target Audience Japanimation fans, Kawaii
lovers, iPhone/iPad users,
Ages 13~30
Countries of Release Japan, U.S., (teaser version)
(coming soon: Europe, South
America)
14

15. Developer Profile
Room #512
DIGITAL WORKS Entertainment Inc.
www.dworks-ent.co.jp (Japanese site)
Digital Works Entertainment has worked with major publishing
companies for ten years in Japan developing console games on a
clientele basis. In addition, we maintain an overseas studio and
a subsidiary company in Asia allowing us to handle the develop-
ment of graphics, animation, and programming for any console
game, mobile game (including the iPhone), or TV animation at
a lower cost.
With the word ‘entertainment’ in our company name, our mis-
sion is to send quality products that welcome, amuse and delight
our customers.
Contact: Mr. Sho Isaac Fukuda
+(81)3-5308-3222
i_fukuda@dworks-ent.co.jp
15

16. Available Products
Title TPS Gun Shooting
Release Date TBD
Genre FPS/First Person Shooter No Ima
o Image
m
Platform 3DS Available
vailab
Target Audience Males 20s - 30s
Countries of Release under development
Title SLASH Action Game
Release Date TBD
Genre Action No Ima
o Image
m
Platform iPhone/iPod Touch, Android Available
vailab
Target Audience Males 20s - 30s
Countries of Release under development
16

17. Developer Profile
Room #507
EitaroSoft, inc.
www.eitarosoft.co.jp
EitaroSoft is a Japanese company that has successfully developed
Japan’s first 3D engine using application software in 2002, and
is currently pouring its energies into globalizing original hi-end
3D/2D online games for iOS and Android platforms.
Contact: Ms. Eri Tokita
+(81)3-3254-3770
tokita@eitarosoft.co.jp
Title THE RING OF THE
DRAGON (tentative)
Release Date August 2012 (tentative)
Genre Action, RPG,
3D MMO Action RPG
No Ima
o Image
m
Platform iPhone/iPod Touch, Android, Available
vailab
iPad, Online
Target Audience All Audiences Ages 13 and Up
Countries of Release under development
17

18. Available Products
Title Galaxy Frontier (Android ver.)
Release Date Feature Phone (java):
December 2010,
Android alpha:
February 2012,
iOS: under development
Genre Action, RPG,
3D Action MMORPG
Platform iPhone/iPod Touch, Android,
iPad, Online
Target Audience All Audiences Ages 13 and Up
Countries of Release Japan, China (coming soon)
Ranked 1st since its release in Dec. 2010 in the “Game / RPG
/ Most Downloaded” category on dmarket, the official mobile
application portal of Japan’s largest mobile network carrier, NTT
DOCOMO. (information as of Feb. 3rd 2012)
Title LASPRE -Last Precious-
Release Date Feature Phone (java):
December 2010,
Andoid alpha:
February 2012,
iOS: under development
Genre Adventure, Simulation
Platform iPhone/iPod Touch, Android
Target Audience All Audiences Ages 9 and Up
Countries of Release Japan, China (coming soon)
Highly ranked since its release in Dec. 2010 in the “Game /
Simulation” category on dmarket, the official mobile application
portal of Japan’s largest mobile network carrier, NTT DOCO-
MO. (information as of Feb. 3rd 2012)
18

19. Developer Profile
Room #509
extreme Co., Ltd.
www.e-xtreme.jp/en/index.html
“A company that creates The Seriously Entertaining.”
Following this slogan, extreme’s mission is to deliver cool Made-
in-Japan contents to the world. Begining with “Moe-Mahjong
Pairon”(Online Mahjong), we are developing, planning and
operating PC browser/SNS games and native applications for
smartphones.
Contact: Ms. Yumi Chou
+(81)3-5949-2837
chou@e-xtreme.co.jp
Title Moe Mahjong “Pairon”
Release Date April 2011
Genre Board Game
Platform Facebook, Online, PC,
Any browser/SNS
Target Audience Males 10s-30s, Japanese ani-
mation/comics lovers
Countries of Release Japan, Taiwan, Hong Kong
2009 WebMoney Miss Online Game Contest “4gamer” Prize
Winner
19

20. Available Products
Title Momoiro Kingdom
Release Date July 2012
Genre Simulation
Platform Facebook, Online, PC,
Any browser/SNS
Target Audience Males 10s-30s, Japanese ani-
mation/comics lovers
Countries of Release under development
Title Pairon Collection
Release Date February 2012
Genre RPG, Card Collection
Platform iPhone/iPod Touch, Android
Target Audience Males 10s-30s, Japanese ani-
mation/comics lovers
Countries of Release Japan
Title Project A.S.I.S.
Release Date August 2012
Genre Simulation
Platform Facebook, Online, PC,
Any browser/SNS
Target Audience Males 10s-30s, Japanese ani-
mation/comics lovers, Robot
Game lovers
Countries of Release under development
20

21. Developer Profile
Room #505
LAND HO!
www.landho.co.jp/en/index.html
Land Ho! provides full development of computer software for
various gaming consoles including Sony PlayStation 2, Sony
PlayStation 3, Sony PlayStation Portable, Nintendo Wii, Nin-
tendo DS, Microsoft Xbox360, PC, Mac, Web Browser, iOS, An-
droid, and feature phones and has extensive experience working
on multi-platform games for both console and mobile.
We also produce television programs for analog, cable and satel-
lite television as well as radio programs.
Contact: Mr. Takahiro Fukada
+(81)3-5713-0071
fukada@landho.co.jp
21

22. Available Products
Title Just Dance Kids 2
Release Date October 2011
Genre Dance
Platform PS3, Kinect, Wii
Target Audience Kids and Families
Countries of Release North America, Europe
Title Mofu Mofu Bokujo
Release Date August 2010
Genre Simulation
Platform mixi, Hangame, Naver,
iPhone/iPod Touch, Android
Target Audience Females of All Ages
Countries of Release Japan, Korea
Title Crash Heroes
Release Date TBD
Genre Card Game
Platform iPhone/iPod Touch, Android
Target Audience Males of All Ages
Countries of Release Japan
22

23. Developer Profile
Room #511
Vanguard CO., LTD.
www.vgd.co.jp (Japanese site)
Vanguard created over 6 new Social and Browser games for
smartphones (including the iPhone) and PCs in the year 2011
and has been developing over 4 titles onward in 2012.
We would like to find partners who are willing not only to
license out ready-made games we have developed, but also to
license the game engine so as to diminish the time and cost of
game development.
Contact: Mr. Keitaro Numata
+(81)45-477-4177
numata@vgd.co.jp
Title Fantasy Walker
Release Date January 2010
Genre Adventure, RPG
Platform Facebook
Target Audience Audiences of All Ages
Countries of Release U.S.
23

24. Available Products
Title MONONOKE fever
Release Date January 2012
Genre Social Networking Game
Platform GREE, iPhone/iPod Touch,
Android
Target Audience Audiences of All Ages
Countries of Release Japan, U.S.
Title Gun Blood Daze (tentative)
Release Date June 2012
Genre Simulation
No Ima
o Image
m
Platform Facebook, All Smartphones,
Other (to be announced)
Available
vailab
Target Audience Audiences of All Ages
Countries of Release Japan
Title n/a (Original Game Engine)
Release Date n/a
Genre Action, Adventure, RPG,
Simulation, History Action,
Board Game
Platform Facebook, Other Social Game
Platforms, iPhone/iPod Touch,
iPad, Android, Xbox360,
All Smartphones
Target Audience Audiences of All Ages
Countries of Release Japan, (U.S. under develop-
ment)
24

25. Japanese Social Game Market
The Japanese social game market is rapidly expanding. Thanks to its unique sales
model, it is a very profitable sector. This page provides a summary of key market
data.
• “Japan’s social gaming market during 2010 was valued at 112 billion yen, which
represents approximately 440 percent of 2009’s 25.5 billion yen … and is among
the largest in the world.” 1
• Playing games is, in general, free but users may purchase virtual goods to
proceed further in the game. The sale of virtual goods in online games is done
through mobile phones.
• “Nearly 20% of the social gaming respondents are paid-for users, with the
average spending of 2,262 yen per month.” 1
• GREE, Mobage and mixi are the major Japanese SNS platforms.
ASIA’S MAIN SOCIAL GAMING PLATFORMS 2
Market Name DAU 3 Top Game DAU 3 Top Game Type
Taiwan/Hong Kong Facebook 5,500,000 1,500,000 Fish
Japan mixi 3,500,000 200,000 Farm
Hangame 2,500,000 200,000 RPG
mixi Mobile 800,000 300,000 Farm
GREE Mobile 1,300,000 300,000 RPG
Mobage Mobile 1,200,000 600,000 Pirate
Korea Cyworld 280,000 70,000 Fish
DAUM 80,000 20,000 City Building
China Tencent 20,000,000 10,000,000 RPG
Renren 3,000,000 700,000 RPG
Kaixin001 3,000,000 2,000,000 City Building
Visit www.jetro.org to learn more about the Japanese game market.
1 Data Source: Social Gamer Research 2011 published by ENTERBRAIN, INC.
2 Data Source: Casual Connect Fall 2011 published by Casual Games Association /Data as of summer 2011
3 DAU: Daily Active User. In some cases these DAU are estimates.
25

26. About JETRO
The Japan External Trade Organization (JETRO) is a non-profit government
related organization that promotes trade and investment between Japan and the
rest of the world. Our six U.S. branches located in Atlanta, Chicago, Houston,
Los Angeles, New York and San Francisco serve the following four main objec-
tives.
1. Help U.S. companies establish a Japan office
JETRO provides free market entry information and support to U.S.
businesses looking to successfully enter and expand in the Japanese
market.
2. Help U.S. companies find Japanese business partners
JETRO provides U.S. companies with opportunities to meet potential
Japanese partners through business matching programs at major trade
shows.
3. Connect U.S. investors with cutting-edge Japanese technology ventures
JETRO connects U.S. investors, entrepreneurs and dealmakers with
cutting edge Japanese technology ventures seeking to accelerate their
growth in the U.S.
4. Showcase premium Japanese goods
For companies looking to expand or differentiate their product offer-
ing, JETRO showcases goods that are uniquely Japanese in industries
such as food, fashion, design and entertainment that includes
film, anime, manga and gaming.
Learn more about our services at:
Japan External Trade Organization (JETRO)
www.jetro.org
This material is distributed by JETRO San Francisco on behalf of Japan External Trade
Organization, Tokyo, Japan. Additional information is available at the Department of Justice,
Washington, D.C.
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