mCommerce OpenMIC#5 Success Tips

Success with mCommerce OpenMIC#5 KODIME Ltd follow @mobmarketing

What we want = maximum reach Remember, we’re only at the start of the journey The mobile web powered by HTML (5) (web apps)

Maximum reach = lowest common denominator Remember, all smartphones have a browser It’s not an app

What we want = happy shoppers Remember, retail success is measured in $ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scoping the mobile store Remember, it’s a small screen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile means highly effective CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ 25% say mobile-only offers would encourage them to use mCommerce” ATG Study

Making them pay Remember, Mobile is a 1:1 medium

What happens outside the store matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Remember, mobile is part of a wider mix

How easy is it to control? Remember, m-retailers are not engineers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Real life stats on 10k+ orders Remember, browsing the Mobile web on iPhone = great user experience

Real life stats on 10k+ orders Remember, Androids coming

Main tech challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank you for your interest – check out KODIME.com for updates.

mCommerce OpenMIC#5 Success Tips

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