Ibrussels For Wireless And Digital Cities

Case Study: iBrussels, Organizing the community around mobile services

What is iBrussels ? www.citylive.be

Goals ,[object Object],[object Object],www.citylive.be

Stimulate economy www.citylive.be Mobile promotions Bring people together Sell online

Mobile promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.citylive.be

Bring people together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.citylive.be

Sell online ,[object Object],[object Object],[object Object],[object Object],www.citylive.be

Community interaction: the old way ,[object Object],[object Object],www.citylive.be

Community interaction: the new way ,[object Object],[object Object],www.citylive.be Local community ?

The local community www.citylive.be Local businesses, organisations, governements and people need to interact through community sites Real world Virtual world

Economy & local community www.citylive.be ,[object Object],[object Object]

iBrussels community website & mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.citylive.be

Content ,[object Object],[object Object],[object Object],[object Object],www.citylive.be

What is GLOWE ? www.citylive.be Define in XML description, run on multiple platforms

Solution software: Glowe explained www.citylive.be http://www.youtube.com/watch?v=_XlHH0SJjv8

Evolution of the internet web portal mashup One way Two Ways Limited Contents Unlimited ContentS Centralized Distributed Closed Open Provider Centric User Centric

fixed internet mobile internet search is key context is key finding being found email VoIP & IM the world is outside the world is around me web surfing web services PC & laptop many devices

Mobile makes the long tail longer www.citylive.be

Future: mobile centric internet

Where is the money ? ,[object Object],www.citylive.be ATTENTION

Attention brokering www.citylive.be broker “ Testdrive the new Dodge Viper” my preferences

What is attention management ? www.citylive.be ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile context adds value for advertisers www.citylive.be pay for the result pay for being found pay for being seen pay for space

Mobile advertising www.citylive.be 1 to 50 € per filled in form

Mash-up business model www.citylive.be

www.citylive.be Lessons learned

The mobile web will be ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.citylive.be

Challenges / lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.citylive.be ? ? ? ? ? ?

Ibrussels For Wireless And Digital Cities

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