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Best Practices In Mobile Internet

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Koen Delvaux
Koen Delvaux

screenshots from a few mobile solutions, both websites and applications, from Belgian publishers. With an analysis of why a mobile website is not always the best solution.

BusinessTechnologie
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Best practices in Mobile Internet From a publisher perspective
Learn from the pro’s: Google Mobile website as entry point Mobile app to create stickiness Simple user interface No click-and-wait
Learn from the publishers: De Standaard (Belgian newspaper) Mobile website made attractive Mobile relevant content Dynamic links for stickiness
Learn from the broadcasters: VT4 (Belgain TV channel) Create brand identity Install on phone Mix content with adds Focus on premium content
Learn from the magazines: Flair Distribute by SMS Install on phone Works on “normal” phones News Polls Advertising Lifestyle
Mobile content strategy evolution from Sanoma (magazine publisher) ,[object Object],[object Object],[object Object],[object Object],Distribute: SMS “MOB” to 3309 Distribute: Open browser on your mobile phone, Find a menu entry that says something like “enter URL” or “enter address” Type “http://www.flair.be/mobile” If you want to return to the site later you need to make a bookmark Consult your phone manual to see how
Citylive approach Mobile application (containing up to date widgets) Mobile website Fixed website Lead generation Plug-ins (in-situ preview) Extra Turnover (adds)
Citylive approach: future (now possible) Mobile application (containing up to date widgets) Mobile website Fixed website Lead generation Plug in (in-situ preview) Widgets in own website Widgets in facebook, blogs Widgets created by users Enrich content Personalised website Distribution the Web 2.0 way
Mock-up HBVL
Advantages of a widget solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Best Practices In Mobile Internet

  • 1. Best practices in Mobile Internet From a publisher perspective
  • 2. Learn from the pro’s: Google Mobile website as entry point Mobile app to create stickiness Simple user interface No click-and-wait
  • 3. Learn from the publishers: De Standaard (Belgian newspaper) Mobile website made attractive Mobile relevant content Dynamic links for stickiness
  • 4. Learn from the broadcasters: VT4 (Belgain TV channel) Create brand identity Install on phone Mix content with adds Focus on premium content
  • 5. Learn from the magazines: Flair Distribute by SMS Install on phone Works on “normal” phones News Polls Advertising Lifestyle
  • 6.
  • 7. Citylive approach Mobile application (containing up to date widgets) Mobile website Fixed website Lead generation Plug-ins (in-situ preview) Extra Turnover (adds)
  • 8. Citylive approach: future (now possible) Mobile application (containing up to date widgets) Mobile website Fixed website Lead generation Plug in (in-situ preview) Widgets in own website Widgets in facebook, blogs Widgets created by users Enrich content Personalised website Distribution the Web 2.0 way
  • 10.
  • 11.