Web content management is a significant solution area within SharePoint 2010 for both Internet and Intranet sites and it needs specific skills and approaches to make these solutions successful. Rather than how to build and configure, this session is about the design questions to ask, common solution approaches, suggestions on documentation, and some thoughts on designing for user adoption.
2. Title: How to - analysis and design of web publishing solutions Blurb: Web content management is a significant solution area within SharePoint 2010 for both Internet and Intranet sites and it needs specific skills and approaches to make these solutions successful. Rather than how to build and configure, this session is about the design questions to ask, common solution approaches, suggestions on documentation, and some thoughts on designing for user adoption.
4. Business Strategy Mark Orange SharePoint Consultant Enterprise Strategy Information Architecture Design and Configuration Development Infrastructure
5. Web Publishing Publishingis the feature set within SharePoint for implementingWeb Content Management solutions. Web Content Management solutions allow Business Users to create and manage content in web pages.
6. Brief Microsoft WCM History Microsoft to Acquire NCompassLabs REDMOND, April 30, 2001Microsoft Corp. today announced that it has reached an agreement to acquire NCompassLabs Inc., the developer of NCompassResolution.
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8. Business Case Content Analysis Content Management Plan Platform Architecture UX Design Solution Design User Adoption Plan Release Management Plan Solution Build Content Load Go Live
9. System Testing Migration Solution Architecture Content Processes New Content Principles + Problems User Testing Training Presentation Layer Consumer Journeys Existing Content Vision + Goals Go Live > Business as Usual Business Case Content Analysis UX Design Solution Design Solution Build Content Load
10. The session plan from here… The Team – Skills and Roles Meet the King + Queen of WCM Content Analysis > User Experience Design UX into SP: Deconstruction Solution Specification User: Testing > Training > Adoption
11. Meet the team: 3 to 30 people Business Owner/Sponsor Project Management Content Owners/Editors SharePoint Administration SharePoint Architect / Platform Governance Solution Analysis/Design User Experience Design SharePoint Development SharePoint/Product Testing SharePoint/Product Training It’s the skills not the roles that matter!
20. Do all that important Information Architecture stuff! Analysing the content Audit existing content and web pages Confirm and identify issues and gaps Determine new content required Categorise and group Blah blahblah… Goal = Content Types The fundamental building blocks for managing information and data within SharePoint
24. Prioritise content for the homepage Determine user journeys to the content Identify relationships between content Develop navigation approaches Design how pages are summarised Blah blahblah… Goal = Interaction Prototypes Paper based tool that focuses on layout and interaction before colours, images and fonts. Do all that important creative human centred design stuff! User Experience
26. Business Case Content Analysis Content Management Plan Platform Architecture UX Design Solution Design Collaborate + iterate Prototype + prove User Adoption Plan Release Management Plan Solution Build Content Load Go Live
28. The Columns in a Content Type define the different content elements and metadata needed to manage that type of information. Columns need a purpose! Content Type Columns
29. Column Purposes ContentInformation to be displayed to end users. Metadata RecordInformation captured at a specific point in time that records an important immutable value. Metadata FindabilityInformation to allow the discovery, sorting, filtering, and grouping of items. Metadata ActivityInformation to support an activity, process or function.
30. Column Purposes ContentInformation to be displayed to end users. Metadata RecordInformation captured at a specific point in time that records an important immutable value. Metadata FindabilityInformation to allow the discovery, sorting, filtering, and grouping of items. Metadata ActivityInformation to support an activity, process or function.
45. Meanwhile in colouring-in land… Test and sign-off interactive HTML Especially if you need compliance!
46. A beautiful dynamic design has been crafted, how can we maintain fidelity yet make it easy for our content contributors? Just break it down, then TRANFSORM it!
50. Intranet Banner LeftNav Required Heading: Plain text Required Date: Date picker Required Summary: Plain text Required Body: Plain text Required Category:Radio Buttons Required Region: Dropdown
51. Intranet Banner LeftNav Required Heading: Plain text Required Date: Date picker Required Summary: Plain text Required Body: Plain text Required Category:Radio Buttons Required Region: Dropdown
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53. Web Publishing Solutions Know your audience – end users + editors Know your content and user experiences (UX) UX design on paper first, then sign off HTML Deconstruct design to support editor adoption Balance Act: Educate, Monitor, Restrict Complex design = breakdown and transform Restrict available sites and page layouts Provide concise guide text in editing mode On-going training and support strategy
“Content is King” – If you don’t have good quality content then no technology or design is going to compensate.Invest in writing for the web training for content contributors.User experience is the queen, because good content that people can’t easily discover, access, and consume helps no one.And what should be guiding and counselling designs and decisions for content and user experience – The business goals.
The irony of this pictures is they illustrate what we don’t want our users to have on our sites:Long arduous journeys, fights and battles at every step, just to create or find a piece of content.To design a successful solution you need to design for the specific types of content, being created and managed by specific users, and being consumed by specific audiences.Is it New pages being created by a dedicated communications team with content writing, design and HTML skills?Or is it News page being created by anyone across the enterprise potentially with very limited skills?Is this News being read by a broad audience on a public facing internet site?Or is it News being read by a specialist audience on an intranet?Is there three News items a day or 30?Is there a need for moderation or approval?
In order of priority our biggest concern is the Content and UX for our end users who need to find and consume the content.But we can’t forget about our business users who need to create, edit, and manage the content in the pages and sites.Who we can forget is the SharePoint administrators who are managing site administration activities and more complicated tasks. Generally speaking these people will using SharePoint administration screens and we don’t need to or want to waste time and money changing those.
When delegating and distributing content management on an intranet or website a framework is needed that allows an organisation to balance Education, Monitoring, and Restriction.
If you need to support Monkeys then you will need to focus on Monitoring and Restriction.If you need to support lots of Monkeys then lock that baby down, restrict, restrict, restrict!If you have distributed publishing across an organisation for any content on an intranet then you need to restrict what they can do so they can’t get it wrong. If you put an open and flexible template out there for anyone to use, regardless of what policy you might write about it, then there is only one end result…
Are our organisations full of “teenageboys with fast cars”?As our technical ability to create, share, capture, borrow, disseminate, delete, tag, steal, send and possibly find information continues to increase are we actually improving our capability to truly manage information?
With personas and the EMR balancing act in place to provide boundaries we can embark on the activity of designing and defining content types.
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Peter Jackson and Fran Walsh knew their goal and knew their breadth of audience. That is why Arwen is such a significant character in the movies, despite essentially being part of the appendices in the books.
With Content Types,personas and the EMR balancing act in place to provide boundaries we can embark on the fun activity of designing how the content is going to be presented and how our users are going to interact with it.
Column PurposesColumns may have a single purpose or more likely be used for a number of different purposes. The purpose of a Column should be defined and captured in supporting code comments and any supporting documentation. For example the purpose of a Body Content Column on a News Article Content Type is most likely needed for containing the body of the news article and also providing a record of what the body of the news article was at a given time.For example the date and time an item is created useful for finding items within a date range and also as a record of when the item was created.
Column PurposesColumns may have a single purpose or more likely be used for a number of different purposes. The purpose of a Column should be defined and captured in supporting code comments and any supporting documentation. For example the purpose of a Body Content Column on a News Article Content Type is most likely needed for containing the body of the news article and also providing a record of what the body of the news article was at a given time.For example the date and time an item is created useful for finding items within a date range and also as a record of when the item was created.
A family of technologies and products
Before my time but so I’ve been told Typewriting was more than just using a typewriter. It was about the creation and processing of information. In triplicate – A copy for the manager, a coy for the client, and a copy for the records.