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Differences in Culture CHAPTER 3
What is Culture? ,[object Object],[object Object],[object Object]
The Cultural Iceberg ,[object Object]
COMPONENTS OF CULTURE ,[object Object],[object Object]
DIFFERENT TYPES of NORMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Culture, society and nation states ,[object Object],[object Object],[object Object],[object Object]
Determinants of culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fig. 3.1 p 93
Social Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Structure: Individual vs. Group Orientation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Structure: Social Stratification ,[object Object],[object Object],[object Object],[object Object],[object Object]
Religious and Ethical Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Religious and Ethical Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
World Religions Map 3.1 p 99
Other components of Culture ,[object Object],[object Object],[object Object]
Language ,[object Object],[object Object],[object Object],Hill, Charles. International Business, 5 th  edition
Language ,[object Object],[object Object],Cateora, Philip R. International Marketing. Homewood, Illinois: Richard Irwin, 1983, page 135. Meaning less direct; subject to more interpretation Meaning more direct; subject to less interpretation
SPOKEN LANGUAGE- Do you speak English? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Language Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Language Problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Language ,[object Object],[object Object],[object Object],[object Object],*Concept pioneered by E.T. Hall
Language ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sequential vs. Synchronous Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Education ,[object Object],[object Object]
Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adult Literacy Rates Hill, Charles. International Business, 5th edition
CULTURE  and the WORKPLACE ,[object Object],[object Object],[object Object]
HOFSTEDE’S: CULTURAL DIMENSION ,[object Object],[object Object],[object Object],[object Object],[object Object]
Power Distance Individualism vs. collectivism ,[object Object],[object Object],[object Object],[object Object]
Individual Behaviors Across Cultures Source:  Adapted from R. W. Griffin,/M. Pustay,  International Business,  (figure 14.1, page 479) © 1996 Addison Wesley Longman. Reprinted by permission of Addison Wesley Longman. Figure  5.4 HIGH LOW HIGH LOW Social Orientation Relative importance of the interests of the  individual vs. the interests of the group The interests of the individual take precedence Individualism The interests of the group take precedence Collectivism Power Orientation The appropriateness of power/authority within organi- zations Authority is inherent in one’s position within a hierarchy Power Respect Individuals assess authority in view of its perceived right- ness or their own personal interests Power Tolerance
Uncertainty Avoidance Masculinity vs. Femininity ,[object Object],[object Object]
Individual Behaviors Across Cultures (cont’d) Source:  Adapted from R. W. Griffin,/M. Pustay,  International Business,  (figure 14.1, page 479) © 1996 Addison Wesley Longman. Reprinted by permission of Addison Wesley Longman. Figure  5.4 HIGH LOW HIGH LOW Goal Orientation What motivates people to achieve different goals Value material possessions, money, and assertiveness Masculine: Aggressive Goal Value social relevance, quality of life, and the welfare of others Feminine: Passive Goal Uncertainty Orientation An emotional response to uncertainty and change Positive response to change and new opportunities Uncertainty Acceptance Prefer structure and a consistent routine Uncertainty Avoidance
Work related values for twenty countries P 113
Problems with Hofstede’s Findings ,[object Object],[object Object],[object Object],[object Object]
CULTURE CHANGE ,[object Object],[object Object],[object Object],[object Object],[object Object]
Changing values Fig: 3.2 SHIFT TOWARDS SECULAR/RATIONAL VALUES AND MOVE FROM SURVIVAL VALUES TO WELL-BEING VALUES. P 115
Managerial Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cultural Issues affect Business Decisions ,[object Object],[object Object],San Jose Mercury News : Monday, May 23, 2005 3A
Culture Affects How You Conduct  Business ,[object Object]

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Mgnt4670 Ch 3 Differences In Culture

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  • 25. Adult Literacy Rates Hill, Charles. International Business, 5th edition
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  • 29. Individual Behaviors Across Cultures Source: Adapted from R. W. Griffin,/M. Pustay, International Business, (figure 14.1, page 479) © 1996 Addison Wesley Longman. Reprinted by permission of Addison Wesley Longman. Figure 5.4 HIGH LOW HIGH LOW Social Orientation Relative importance of the interests of the individual vs. the interests of the group The interests of the individual take precedence Individualism The interests of the group take precedence Collectivism Power Orientation The appropriateness of power/authority within organi- zations Authority is inherent in one’s position within a hierarchy Power Respect Individuals assess authority in view of its perceived right- ness or their own personal interests Power Tolerance
  • 30.
  • 31. Individual Behaviors Across Cultures (cont’d) Source: Adapted from R. W. Griffin,/M. Pustay, International Business, (figure 14.1, page 479) © 1996 Addison Wesley Longman. Reprinted by permission of Addison Wesley Longman. Figure 5.4 HIGH LOW HIGH LOW Goal Orientation What motivates people to achieve different goals Value material possessions, money, and assertiveness Masculine: Aggressive Goal Value social relevance, quality of life, and the welfare of others Feminine: Passive Goal Uncertainty Orientation An emotional response to uncertainty and change Positive response to change and new opportunities Uncertainty Acceptance Prefer structure and a consistent routine Uncertainty Avoidance
  • 32. Work related values for twenty countries P 113
  • 33.
  • 34.
  • 35. Changing values Fig: 3.2 SHIFT TOWARDS SECULAR/RATIONAL VALUES AND MOVE FROM SURVIVAL VALUES TO WELL-BEING VALUES. P 115
  • 36.
  • 37.
  • 38.