Sales is not Marketing

Selling In Today’s Market Ken Merbler March 28, 2009 ©

Purpose & Ground Rules for Today ,[object Object],[object Object],[object Object],What are your expectations? ©

Quotes On Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©

Defining Marketing Vs Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©

Defining Marketing Vs Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©

Selling In Today’s Market - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©

Selling In Today’s Market – 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©

Selling In Today’s Market - 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©

Selling In Today’s Market – 4 Evaluate your sales team for the 3 types of salespeople: Which category of salespersons do we want to keep? ©

Selling In Today’s Market – 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A value proposition is a clear statement of the tangible results a customer gets from using your products or services. ©

Sales As A Career ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©

Sales is not Marketing

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Sales is not Marketing