The document provides an overview of blogging best practices in 3 paragraphs: 1) It defines what makes a blog, including frequent updates, a focus on a subject, and being written by a real person. It also provides statistics on the size of the blogosphere. 2) It discusses strategies for blogging including building depth, engaging in two-way conversations, being human, and using SEO. 3) It outlines steps for an active social media strategy including active listening, outreach, engagement, monitoring keywords and trends, reading and commenting on other blogs, and building relationships.

1. Blogging 101

3. The Blogosphere Raw Numbers Technorati tracks 70 million blogs 120,000 new blogs per day 1.4 blogs created per second 19.4 million (55%) are still posting 3 months later 3.9 million bloggers update weekly Bloggers make 1.2 million posts a day or 50,000an hour with major spikes during major news events

5. Build “depth” to complement “reach” The two-way model realized It’s a small world: join the conversation Be human SEO, baby! Meet your objectives

9. Make a list of keywords for your organization: * people * related or competitive organizations * issues * topics/news items

12. Are You Ready to Write?

17. Questions?