SlideShare ist ein Scribd-Unternehmen logo
1 von 31
Downloaden Sie, um offline zu lesen
Social Media + CRE = ? ,[object Object],[object Object],[object Object],[object Object]
Pamela Muldoon www.twitter.com/pamelamuldoon
Caroline Melberg www.twitter.com/carolinemelberg
Kathy Swanson www.twitter.com/kathyswanson
Rick Mahn www.twitter.com/rickmahn
Myth:  Social media is a fad. 3,000,000  the average number of Tweets per day on twitter.com 3 out of 4  Americans use social technology 4 th  most popular online activity  5,000,000,000  the number of minutes spent of Facebook each day Twitter is now growing at a mind-boggling  2,565  % 66%  of Linkedin users are decision makers 70,000,000  – number of total videos on YouTube 100,000,000   – number of YouTube videos viewed per day
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media The 3 Components
Linkedin ,[object Object],[object Object],[object Object],[object Object],Business-oriented social networking, launched May 2003
Facebook 1. Add Friends 2. Send Messages & Share news 3. Create Company Pages & Drive Business 4.  And.. yes…Play games on the many APPS Friends & family-oriented social networking,  launched February 2004
The truth about Twitter… …why we care
Twitter Micro-blogging social networking site,  launched July 2006 1. 140 Character limit 2. Ranked in the top 50 most popular websites 3. Great for marketing & spreading the word – viral social networking 4. Great for driving traffic to your website, sharing expertise & information
Survey
[object Object],[object Object],[object Object],[object Object],[object Object],Myth #1  - Reality
[object Object],[object Object],[object Object],[object Object],Myth #1  - Reality
Survey
I have too many emails already.  How do I effectively manage my time while using these tools? Myth #2
[object Object],[object Object],[object Object],Myth #2  - Reality
Who is the Real  Whit Peyton ….
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Myth #2  - Opportunity
[object Object],Trends:   Largest age group 35 - 49 Myth #2  - Opportunity Your plan to tie it all together & get it all done! Your Wordpress Blog Your Website Twitter Facebook Stumble Upon You Tube LinkedIn Plaxo Flickr Friend Feed PING.FM 5 minutes / week Trends: 35 & over 60% Female Generate Comments Lead Capture Constant Contact
Myth #3 Social Media is not my job someone else handles it.
Myth #3 Corporate Reputation Corporate Mission Corporate Image Corporate  Identity Corporate  Behavior Corporate  Behavior How the public  perceives the firm How the Firm perceives itself
The reality is…
Survey
I can’t use social media because my company blocks access. Myth #4
[object Object],[object Object],[object Object],[object Object],Myth #4  - Reality ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Myth #4  - Opportunity
Listen... Learn … Engage
[object Object],[object Object],[object Object],[object Object],[object Object],Next Steps –  CRE uses …
[object Object],[object Object],[object Object],[object Object],Next Steps
[object Object],Thank you! … ..We’re following you!

Weitere ähnliche Inhalte

Was ist angesagt?

The Pros and Cons of Social Media
The Pros and Cons of Social MediaThe Pros and Cons of Social Media
The Pros and Cons of Social MediaJeff Davis
 
Social Media: Friend or Foe (MPSEOC 2014)
Social Media: Friend or Foe (MPSEOC 2014)Social Media: Friend or Foe (MPSEOC 2014)
Social Media: Friend or Foe (MPSEOC 2014)nilamapatel
 
Social marketing analyse
Social marketing analyseSocial marketing analyse
Social marketing analyseSocialOnline
 
Social Media Presentation Outline
Social Media Presentation OutlineSocial Media Presentation Outline
Social Media Presentation OutlineJulie Vt
 
Bing Search Engine + Realtime Content
Bing Search Engine + Realtime ContentBing Search Engine + Realtime Content
Bing Search Engine + Realtime ContentGravity Summit
 
Online Communication Lesson 3 A / Y Generation, Social Media Fundamentals, S...
Online Communication Lesson 3 A  / Y Generation, Social Media Fundamentals, S...Online Communication Lesson 3 A  / Y Generation, Social Media Fundamentals, S...
Online Communication Lesson 3 A / Y Generation, Social Media Fundamentals, S...Cem Cinlar
 
Social media for Managers
Social media for ManagersSocial media for Managers
Social media for ManagersRunway Digital
 
Advantage and Disadvantage of Social media
Advantage and Disadvantage of Social mediaAdvantage and Disadvantage of Social media
Advantage and Disadvantage of Social mediaSnehlata Maurya
 
Advantages and disadvantages of social media
Advantages and disadvantages of social mediaAdvantages and disadvantages of social media
Advantages and disadvantages of social mediaAlan Raj
 
Dangers to social media
Dangers to social mediaDangers to social media
Dangers to social mediaRyan Ward
 
How to use technology in ministry & parenting
How to use technology in ministry & parentingHow to use technology in ministry & parenting
How to use technology in ministry & parentingErnest Staats
 
Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?Stites & Harbison
 

Was ist angesagt? (20)

The Pros and Cons of Social Media
The Pros and Cons of Social MediaThe Pros and Cons of Social Media
The Pros and Cons of Social Media
 
Social Media: Friend or Foe (MPSEOC 2014)
Social Media: Friend or Foe (MPSEOC 2014)Social Media: Friend or Foe (MPSEOC 2014)
Social Media: Friend or Foe (MPSEOC 2014)
 
Social marketing analyse
Social marketing analyseSocial marketing analyse
Social marketing analyse
 
Social Media For Politicians
Social Media For PoliticiansSocial Media For Politicians
Social Media For Politicians
 
Businessfocus09
Businessfocus09Businessfocus09
Businessfocus09
 
Social Media & Business Marketing
Social Media & Business MarketingSocial Media & Business Marketing
Social Media & Business Marketing
 
Social Media Presentation Outline
Social Media Presentation OutlineSocial Media Presentation Outline
Social Media Presentation Outline
 
social media
social mediasocial media
social media
 
Social media
Social mediaSocial media
Social media
 
SOCIAL MEDIA
SOCIAL MEDIASOCIAL MEDIA
SOCIAL MEDIA
 
Bing Search Engine + Realtime Content
Bing Search Engine + Realtime ContentBing Search Engine + Realtime Content
Bing Search Engine + Realtime Content
 
YPN Social Media Presentation (PDF)
YPN Social Media Presentation (PDF)YPN Social Media Presentation (PDF)
YPN Social Media Presentation (PDF)
 
Online Communication Lesson 3 A / Y Generation, Social Media Fundamentals, S...
Online Communication Lesson 3 A  / Y Generation, Social Media Fundamentals, S...Online Communication Lesson 3 A  / Y Generation, Social Media Fundamentals, S...
Online Communication Lesson 3 A / Y Generation, Social Media Fundamentals, S...
 
Social Media
Social MediaSocial Media
Social Media
 
Social media for Managers
Social media for ManagersSocial media for Managers
Social media for Managers
 
Advantage and Disadvantage of Social media
Advantage and Disadvantage of Social mediaAdvantage and Disadvantage of Social media
Advantage and Disadvantage of Social media
 
Advantages and disadvantages of social media
Advantages and disadvantages of social mediaAdvantages and disadvantages of social media
Advantages and disadvantages of social media
 
Dangers to social media
Dangers to social mediaDangers to social media
Dangers to social media
 
How to use technology in ministry & parenting
How to use technology in ministry & parentingHow to use technology in ministry & parenting
How to use technology in ministry & parenting
 
Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?Web 2.0..Business Friend or Foe?
Web 2.0..Business Friend or Foe?
 

Ähnlich wie Social Media Presentation to Commercial Real Estate Group NAIOP

Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingEarthbound Media Group
 
Untangling The Web: Putting it all together
Untangling The Web: Putting it all togetherUntangling The Web: Putting it all together
Untangling The Web: Putting it all togetherRyan Hanser
 
Social Media for Human Resources - Hire, Retain and Leverage Employees
Social Media for Human Resources - Hire, Retain and Leverage EmployeesSocial Media for Human Resources - Hire, Retain and Leverage Employees
Social Media for Human Resources - Hire, Retain and Leverage EmployeesBryce Maddock
 
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTubeTradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTubeTradeshowGuy Exhibits
 
Social marketing, digital overthrow, and you
Social marketing, digital overthrow, and youSocial marketing, digital overthrow, and you
Social marketing, digital overthrow, and youMary Trigiani
 
The Social Media Leap (ESOMAR, Berlin 2010).
The Social Media Leap (ESOMAR, Berlin 2010).The Social Media Leap (ESOMAR, Berlin 2010).
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
 
Apics ~ Overview of Social Media
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social MediaRippling Effect
 
CSM Module 1: Key trends in social media
CSM Module 1: Key trends in social mediaCSM Module 1: Key trends in social media
CSM Module 1: Key trends in social mediaJulian Matthews
 
Iowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessIowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessNathan Wright
 
Corporate Relations - Social media presentation
Corporate Relations - Social media presentationCorporate Relations - Social media presentation
Corporate Relations - Social media presentationLeedsMet_CR
 
Social media and small business
Social media and small businessSocial media and small business
Social media and small businessSmallBizUp
 
LAN Systems social media introduction
LAN Systems social media introductionLAN Systems social media introduction
LAN Systems social media introductionLANSystemsAtlanta
 
Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...akhileshKumar86166
 

Ähnlich wie Social Media Presentation to Commercial Real Estate Group NAIOP (20)

Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & Adapting
 
Untangling The Web: Putting it all together
Untangling The Web: Putting it all togetherUntangling The Web: Putting it all together
Untangling The Web: Putting it all together
 
Power of social media
Power of social mediaPower of social media
Power of social media
 
Social Media for Human Resources - Hire, Retain and Leverage Employees
Social Media for Human Resources - Hire, Retain and Leverage EmployeesSocial Media for Human Resources - Hire, Retain and Leverage Employees
Social Media for Human Resources - Hire, Retain and Leverage Employees
 
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTubeTradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
Tradeshow 4-Pack: Using Twitter, Facebook, LinkedIn and YouTube
 
Newtricks.co
Newtricks.coNewtricks.co
Newtricks.co
 
Unplug Yourself
Unplug YourselfUnplug Yourself
Unplug Yourself
 
Social marketing, digital overthrow, and you
Social marketing, digital overthrow, and youSocial marketing, digital overthrow, and you
Social marketing, digital overthrow, and you
 
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - BridportGuerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
 
The Social Media Leap (ESOMAR, Berlin 2010).
The Social Media Leap (ESOMAR, Berlin 2010).The Social Media Leap (ESOMAR, Berlin 2010).
The Social Media Leap (ESOMAR, Berlin 2010).
 
Apics ~ Overview of Social Media
Apics ~ Overview of Social MediaApics ~ Overview of Social Media
Apics ~ Overview of Social Media
 
CSM Module 1: Key trends in social media
CSM Module 1: Key trends in social mediaCSM Module 1: Key trends in social media
CSM Module 1: Key trends in social media
 
Iowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readinessIowa Non-profit Summit: Social media 2012 readiness
Iowa Non-profit Summit: Social media 2012 readiness
 
Corporate Relations - Social media presentation
Corporate Relations - Social media presentationCorporate Relations - Social media presentation
Corporate Relations - Social media presentation
 
Social media and small business
Social media and small businessSocial media and small business
Social media and small business
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
 
LAN Systems social media introduction
LAN Systems social media introductionLAN Systems social media introduction
LAN Systems social media introduction
 
Social Media For HR
Social Media For HRSocial Media For HR
Social Media For HR
 
Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...Through a comprehensive exploration of research findings, case studies, and r...
Through a comprehensive exploration of research findings, case studies, and r...
 

Kürzlich hochgeladen

Shapoorji Pallonji Codename Evolve Pine Bangalore.pdf
Shapoorji Pallonji Codename Evolve Pine Bangalore.pdfShapoorji Pallonji Codename Evolve Pine Bangalore.pdf
Shapoorji Pallonji Codename Evolve Pine Bangalore.pdfashiyadav24
 
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...RE/MAX Realty Solutions
 
Provident Manchester IVC Road Bangalore.pdf
Provident Manchester IVC Road Bangalore.pdfProvident Manchester IVC Road Bangalore.pdf
Provident Manchester IVC Road Bangalore.pdfashiyadav24
 
LCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition RevisedLCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition RevisedTom Blefko
 
AIPL Joy District Sector 88, In Gurgaon.pdf
AIPL Joy District  Sector 88,  In Gurgaon.pdfAIPL Joy District  Sector 88,  In Gurgaon.pdf
AIPL Joy District Sector 88, In Gurgaon.pdfbhattrishabh270
 
Signature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy LivingSignature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy Livingbhattrishabh270
 
Top 6 Ways to Stay Stay in Touch and Generate Leads
Top 6 Ways to Stay Stay in Touch and Generate LeadsTop 6 Ways to Stay Stay in Touch and Generate Leads
Top 6 Ways to Stay Stay in Touch and Generate LeadsAaron Stelle
 
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WICommercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WILee & Associates of Madison, WI
 
Mahindra Lifespaces Kandivali East | Expansive spaces for your family
Mahindra Lifespaces Kandivali East | Expansive spaces for your familyMahindra Lifespaces Kandivali East | Expansive spaces for your family
Mahindra Lifespaces Kandivali East | Expansive spaces for your familyaidasheikh47
 
Anshul Uruli Kanchan Pune E-Brochure.pdf
Anshul Uruli Kanchan Pune  E-Brochure.pdfAnshul Uruli Kanchan Pune  E-Brochure.pdf
Anshul Uruli Kanchan Pune E-Brochure.pdfManishSaxena95
 
Common House Flipping Mistakes and How to Avoid Them
Common House Flipping Mistakes and How to Avoid ThemCommon House Flipping Mistakes and How to Avoid Them
Common House Flipping Mistakes and How to Avoid ThemHampton Luzak
 
Acqua Eden Bhutani Goa Brochure Download
Acqua Eden Bhutani Goa Brochure DownloadAcqua Eden Bhutani Goa Brochure Download
Acqua Eden Bhutani Goa Brochure DownloadMKBInfotech
 
LCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition RevisedLCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition RevisedTom Blefko
 
2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and Sellers2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and SellersTom Blefko
 
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Price
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable PriceKalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Price
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Priceaidasheikh47
 
K Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better LivingK Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better Livingaidasheikh47
 
SVN Live 3.25.24 Weekly Property Broadcast
SVN Live 3.25.24 Weekly Property BroadcastSVN Live 3.25.24 Weekly Property Broadcast
SVN Live 3.25.24 Weekly Property BroadcastSVN International Corp.
 
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...GMRAerocityHyderabad
 
3 BHK Flats in Zirakpur for Sale - AJ Estates
3 BHK Flats in Zirakpur for Sale - AJ Estates3 BHK Flats in Zirakpur for Sale - AJ Estates
3 BHK Flats in Zirakpur for Sale - AJ EstatesAJ Estates
 

Kürzlich hochgeladen (20)

Shapoorji Pallonji Codename Evolve Pine Bangalore.pdf
Shapoorji Pallonji Codename Evolve Pine Bangalore.pdfShapoorji Pallonji Codename Evolve Pine Bangalore.pdf
Shapoorji Pallonji Codename Evolve Pine Bangalore.pdf
 
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
4 & 5 BHK Spacious Apartments for sale in Anamika High Point, Off SG Highway ...
 
Provident Manchester IVC Road Bangalore.pdf
Provident Manchester IVC Road Bangalore.pdfProvident Manchester IVC Road Bangalore.pdf
Provident Manchester IVC Road Bangalore.pdf
 
LCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition RevisedLCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
LCAR Unit 15 - Agency in Real Estate - 14th Edition Revised
 
AIPL Joy District Sector 88, In Gurgaon.pdf
AIPL Joy District  Sector 88,  In Gurgaon.pdfAIPL Joy District  Sector 88,  In Gurgaon.pdf
AIPL Joy District Sector 88, In Gurgaon.pdf
 
Signature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy LivingSignature Global Sector 84 In Gurugram | Easy Living
Signature Global Sector 84 In Gurugram | Easy Living
 
Things to keep in mind while buying property.
Things to keep in mind while buying property.Things to keep in mind while buying property.
Things to keep in mind while buying property.
 
Top 6 Ways to Stay Stay in Touch and Generate Leads
Top 6 Ways to Stay Stay in Touch and Generate LeadsTop 6 Ways to Stay Stay in Touch and Generate Leads
Top 6 Ways to Stay Stay in Touch and Generate Leads
 
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WICommercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
Commercial Lots for Sale - Pederson Crossing Blvd., DeForest,WI
 
Mahindra Lifespaces Kandivali East | Expansive spaces for your family
Mahindra Lifespaces Kandivali East | Expansive spaces for your familyMahindra Lifespaces Kandivali East | Expansive spaces for your family
Mahindra Lifespaces Kandivali East | Expansive spaces for your family
 
Anshul Uruli Kanchan Pune E-Brochure.pdf
Anshul Uruli Kanchan Pune  E-Brochure.pdfAnshul Uruli Kanchan Pune  E-Brochure.pdf
Anshul Uruli Kanchan Pune E-Brochure.pdf
 
Common House Flipping Mistakes and How to Avoid Them
Common House Flipping Mistakes and How to Avoid ThemCommon House Flipping Mistakes and How to Avoid Them
Common House Flipping Mistakes and How to Avoid Them
 
Acqua Eden Bhutani Goa Brochure Download
Acqua Eden Bhutani Goa Brochure DownloadAcqua Eden Bhutani Goa Brochure Download
Acqua Eden Bhutani Goa Brochure Download
 
LCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition RevisedLCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
LCAR Unit 14 - Real Estate Brokerage - 14th Edition Revised
 
2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and Sellers2023 NAR Profile of Home Buyers and Sellers
2023 NAR Profile of Home Buyers and Sellers
 
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Price
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable PriceKalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Price
Kalpataru Jade Skyline Baner Pune | A New Way Of Living At An Affordable Price
 
K Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better LivingK Raheja Amaltis Sion Mumbai | A Return To Better Living
K Raheja Amaltis Sion Mumbai | A Return To Better Living
 
SVN Live 3.25.24 Weekly Property Broadcast
SVN Live 3.25.24 Weekly Property BroadcastSVN Live 3.25.24 Weekly Property Broadcast
SVN Live 3.25.24 Weekly Property Broadcast
 
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...
Evolving Work Trends Require New-age Businesses to Design Thoughtful Workspac...
 
3 BHK Flats in Zirakpur for Sale - AJ Estates
3 BHK Flats in Zirakpur for Sale - AJ Estates3 BHK Flats in Zirakpur for Sale - AJ Estates
3 BHK Flats in Zirakpur for Sale - AJ Estates
 

Social Media Presentation to Commercial Real Estate Group NAIOP

Hinweis der Redaktion

  1. Pamela Muldoon is a Networking and Marketing Strategist with Next Stage Business. She helps people in business plan the right marketing strategies for their business and then develop marketing processes and systems to ensure a stronger end result.
  2. As a social media strategist, Caroline Melberg creates strategic social media game plans, driving increased sales for her clients. A self-proclaimed “marketing geek,” Caroline is known for de-mystifying online marketing and social media, and explaining them in easy-to-understand terms.
  3. As the co-founder of the first online clipping service eWatch, Kathy Swanson has spent 17 years helping company's pave their way online. Most recently as VP of Internet Marketing for Piper Jaffray. Kathy's passion is to help non-profits with their marketing and Internet initiatives.
  4. Rick Mahn is the Social Media Strategist for Land O’Lakes in St. Paul, MN.  He is also the founder of Social Media Breakfast Twin Cities, a blogger, podcaster, and author for Personal Branding Magazine.  Rick’s background in Information Technology has allowed him to explore both the technical and social sides of new media, and work with businesses to address social computing needs for an organization. 
  5. Stats / Facts… it's a powerful marketing technique that is radically different from any traditional form of marketing in that for it to work, you must build relationships and participate SM is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. Really just a fancy way to describe online conversations. 3 out of 4 Americans use social tech; 4 th most popular online activity – ahead of personal email! 1328% the monthly growth rate of Twitter users from January to February of 2009. 3,000,000 the average number of Tweets per day on twitter.com 5,000,000,000 the number of minutes spent of Facebook each day 94% of social media users believe a company should have a presence in social media – dialogue not a monologue…interact with your customers. If you’re reluctant; your competitors are already there, your customers have been there for a long time, and you should be putting yourself out there. More than a marketing channel: PR, customer service, loyalty building, collaboration, networking, thought-leadership, etc. Myth: Social media is a fad? Introduce common tools (LI, FB, TW) Reference Web 2.0 Revolutionized the way we connect with people Apps / tools may be a fad…passing…but the idea is here to stay Social media tools – presidential election example “ Social Media” is more about changing social norms for networking than it is about the technology of “social computing” or the “social web”. It’s an opportunity to augment the personal networking that business people already are (or should be) doing – the tools extend the experience. I believe social media to be a methodology for communication, be it one-to-one, one-to-many, or many-to-many that encompasses personal and business interactions from networking to PR to marketing. High Level Social Media facts / stats Demographics of users User rate
  6. How many of you have a Linked In – stand How many of you have checked your account last 30 days, remain standing How many of you have checked your account in last week, remain standing How many of you checked your account last night and/or this morning – remain standing
  7. Social networking w/ social media – they are two different things. Old school financial background fears etc. Poll…who attends a networking event 1 to 2 times per month? You’re already doing this. Start with the networking event poll What does it mean to your biz if you take what you’re already doing and go viral What you give is what you get – security settings etc. Do you talk about lunch in person, weather? We’re already doing this and for some reason online it freaks us out. This is what connects us as people. Attraction marketing. Safe guarding contacts Transparency any information that I give away is less of an opp for me to make money in the future relationships selling has changed…relationship building Networking vs. I’m an expert piece (another platform to share ideas)
  8. How many of you use Linked In – stand How many of your are connected to others in this room – remain standing How many of you have logged in last 30 days, remain standing How many of you have logged in last week, remain standing How many of you logged in last night and/or this morning – remain standing Q – who will conduct this survey?
  9. You make the time…fax machine, e-mail, text messages – these were not always a part of our lives The difference here is that these tools are communication AND marketing tools – tools that require participation and relationships to be successful Create a strategy specifically for your business -- Incorporate your keywords relative to your industry, company -- Choose the right people from your company to participate (SME’s) Kathy will address -- Create measurable, effective tasks for daily, weekly, monthly activity -- Plan your messaging & use online tools to schedule where possible Technology is your friend -- Employ browser tools and automation to streamline & simplify -- Password management Example plan slide
  10. --Andy’s success story Brenda – in terms of how this is displayed, my diagram showing how everything connects would ideally pop up when I’m talking about integrating your online presence for consistency … let me know if that works from your standpoint.
  11. Example Plan Daily, weekly, monthly tasks…create a strategy. Build upon keywords, add automation where is makes sense
  12. This is the question slide. Play video of Clint asking this question.
  13. Set up slide.
  14. The reality is, they’re already doing it. Example images of Cushman Wakefield social media. Transition in each one as I talk to show how the various offices are already doing it. I’ll talk about the corporate brand and then Facebook and Twitter designs, logos and backgrounds.
  15. How many of you use Linked In – stand How many of your are connected to others in this room – remain standing How many of you have logged in last 30 days, remain standing How many of you have logged in last week, remain standing How many of you logged in last night and/or this morning – remain standing Q – who will conduct this survey?
  16. History – new technology, easy to share information. Leverage conversation (phone, fax, email, internet, etc.) Blocked access isn’t just about trust…security is a concern too. Exchange of proprietary information – file sharing is usually blocked for IT purposes. Files and pictures can have mailware, productivity aspect (watercooler effect) Additional software, loading these additional work for IT staff…security. Some companies don’t pay for networking events, plan ahead and spend your dollars (time) the way that best helps you. If you can do what you do networking after hours would you do it? Its valuable enough to participate on your time. Corporate companies don’t teach employees to build relationships…productivity. We understand the challenge, encourage you to break through this, world is changing. You will be left behind.
  17. Promote properties Networking Political action – using this is a way to connect with legislators real-time. They use these tools Industry research Professional growth in education and job seeking Post your leasing comps versus mailing them… tweet! 73% of all all purchases are preceeded by online researched. Carlson uses a flip video to video to promote property online Use these tools to make your connections warmer by learning about what they are doing by following them on twitter, linkedin , facebook…
  18. 5 pre-agreed upon questions planted in the audience…just in case. Collect from Program, Public Policy, and DL committees