Weitere ähnliche Inhalte Ähnlich wie KMA Insights Webinar Aug 2009 Enterprise Social Computing (20) Mehr von Knowledge Management Associates, LLC (20) Kürzlich hochgeladen (20) KMA Insights Webinar Aug 2009 Enterprise Social Computing 1. Webinar Series
August 26, 2009
Enterprise Social Computing
The 'What', 'Why', and 'How' of Enterprise Social Computing &
Ways You Can Implement It Today Using SharePoint
Presented by:
2. About the Speakers
Gil Yehuda Mike Gilronan Laura Farrelly
Gil [at] Mgilronan [at] LauraF [at]
GilYehuda[dot]com kma-llc[dot]net NewsGator[dot]com
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Twitter hashtag:
hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
3. Agenda
• How to decipher the terminology around Social Media
and Enterprise 2.0.
• 5 ways SharePoint users are using enterprise social
computing today, using out-of-the-box capabilities.
• 5 ways to amplify the value of your SharePoint enterprise
social computing experience using NewsGator Social
Sites.
• Questions & Answers
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hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
4. Gil Yehuda:
How to decipher the terminology around
Social Media and Enterprise 2.0
Presented by Gil Yehuda of GilYehuda.com on behalf of
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hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
5. Our questions for this session
• What do these words mean?
– Web 2.0, Enterprise 2.0, and
Social Media
• Are these products, technologies,
philosophies, eras, or market
channels?
• What problems are we trying to
solve? Why now?
• What does this means to you?
• Where does SharePoint fit in? Photo credit: http://www.flickr.com/photos/dotpolka/3064142574/
(5)
Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved.
#kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.
6. Words and their implications
Web 2.0 describes the web and how we use it.
• The Internet has changed via participatory, networked, contribution-
based services.
Social Media describes how and what we share.
• The Internet now provides a new democratized channel for sharing
new media.
Enterprise 2.0 describes a transformed organization.
• Social computing results in behavioral changes within organizations.
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#kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.
7. Social takes on many forms
Products Eras Technologies Channels Philosophies
Flickr, Mass
Pre web RIA / Ajax Transparent
YouTube distribution
Facebook, User
Web 1.0 SaaS Shared
Twitter generated
Intranet Social
Web 2.0 Mashups Emergent
social tools distribution
Software Wikis, blogs,
Is 3.0 next? Viral Networked
services profiles
(7)
Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved.
#kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.
8. Terminology hints: who’s asking & why
Knowledge • Document or records mgt
Management • Learning and on-boarding
• Voice of customer
Idea Harvesting
• New product development
Social media • Marketing initiative
campaigns • R&D Other tip-offs words:
• Social Computing
Virtual Teams • Global outsourcing • Enterprise 2.0
collaboration • Workforce changes • Social Business
• Crowdsourcing
Intranet Portal • Technology refresh • Open Collaboration
2.0 • IT push of new services • User generated content
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Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved.
#kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.
9. The information workplace is broken
• Shared file systems are ineffective
• Email is overloaded
• Enterprise Search rarely finds right stuff
• Employee directories are useless
• Knowledge Management is a pain
• Job transitions are inefficient
• Valuable information gets lost quickly
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#kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.
10. What if you ignore these problems?
Workers may be using
unsanctioned tools
Information fragmentation
and loss
Lost productivity
Lost recruitment
opportunities
Weaker competitive position Photo credit http://www.flickr.com/photos/tenderlung/3129694511/
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Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved.
#kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.
11. Adoption of Business / Social
• …is growing and becoming mainstream.
• Depending on the analyst firm report, anywhere
from 25%-40% of large organizations already have or
plan to implement some form of social software in
the next operational cycle.
• Most of the rest don’t know that their employees are
already experimenting with social software.
• But many SharePoint users don’t use the capabilities
that SharePoint provides in this area.
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Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved.
#kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.
12. Companies are asking for the features
they see on the Web 2.0 Internet
Content (What) • User generated content
• Like what you see in Wikipedia, • Me-focused context
Blogs, and Forums • Find and share what can
Profiles (Who) be shared
• Like what you see in LinkedIn and • Interlinked and
Facebook networked
Activity (What’s now) • Mobile Accessibility
• Like what you see in Twitter and
• Crowd-informed
status updates relevance
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Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved.
#kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.
13. But, SharePoint?
Web Portals
(Corporate Intranet and
Web site)
Enterprise Data
User Base
Repositories
(Highly Structured)
Departmental
Solutions
(Structured &
Unstructured) Collaboration Sites
(Team Sites) Personal Sites
(My Sites)
Graphics courtesy of Microsoft Corp. Employee Empowerment
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Twitter hashtag: Copyright 2009 © GilYehuda.com All rights reserved.
#kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.
14. KMA:
5 ways SharePoint users are using
enterprise social computing today, using
out-of-the-box capabilities.
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hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
15. Social Computing and SharePoint
4 Features 4 Themes
• Blogs • How they are used
• Wikis • Policy considerations
• Discussions • Challenges/Limitations
• MySites & Profiles • Ways to mitigate
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#kmaenterprisesocial Delivered on behalf of Knowledge Management Associates, LLC.
16. Social Computing and SharePoint –
Perceived Effectiveness
100% 2009
80%
60%
2008
40%
20%
Effective
Very Effective
0
Disc Wikis RSS Social networking / MySites Blogs
threads People Search
Source: KMA 2009 SharePoint Survey
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hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
17. Blogs
• Scenarios
– Individual
– Team
– Enterprise / Authoritative
• Policies
– Comments (Anonymous?)
– Moderation
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18. SharePoint Blogs
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19. SharePoint Blogs with CodePlex EBE
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20. Blogs:
Challenges We’ve Seen, and Alternative Solutions
Challenges Alternative Solutions
Branding Community Kit for SharePoint (CKS): Enhanced Blog Edition
(from CodePlex)
Usability Third Party Enterprise Blogging Platforms (not integrated)
Tag Clouds Custom solution from partner
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hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
21. Wikis
• Scenarios
– Reference – “Workipedia”
– Team brainstorming
– Doc development (e.g. reqmts)
– Project management
– Rapid/lite page publishing model (e.g., employee handbook)
• Policies
– Track history
– Wiki based app policies
– Incent contributions?
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hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
22. SharePoint Wikis
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hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
23. Wikis:
Challenges We’ve Seen, and Alternative Solutions
Challenges Alternative Solutions
Usability -- Rich Text Editor limitations: RADeditor by Telerik (for RTE)
markup, paste fidelity, embedded objects (only available as part of suite)
(e.g., images), Export to MS-Word
Integrated discussions in context ISV product: Confluence by Atlassian
(wiki platform integrated with SP)
Navigation limitations ISV product: Confluence by Atlassian
(wiki platform integrated with SP) or
custom development
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Twitter hashtag:
hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
24. Discussion Boards
• Scenarios
– Communities of Practice -- forums
– Q&A applications
– Distributed/Field-based Organizations
• Policies
– Retention - it's not email anymore
– Moderation (community, or central)
– Inappropriate content
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hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
25. SharePoint Discussion Boards
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Twitter hashtag:
hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
26. Discussion Boards:
Challenges We’ve Seen, and Alternative Solutions
Challenges Alternative Solutions
Usage Statistics and Usability CKS: SP Forums 2007 (CodePlex) or Quest
Enhanced Discussion Board View
Social Networking, Communities, ISV product: NewsGator Social Sites
Integrating Discussions with Content
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Twitter hashtag:
hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
27. MySites (including Profiles)
• Scenarios
– “Corporate Facebook”
– “MyFileShare”
– Expertise Finder
• Policies
– Storage Quotas
– Who gets it?
– Privacy
– File Types
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Twitter hashtag:
hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
28. My Site – Home
Outlook Web
Blog and
Access
Comments
integration
Colleague
Tracker Web
Part
Documents Support for 3rd
from party widgets,
SharePoint gadgets
Sites and Tasks
Assigned
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hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
28
29. My Site - Profile Details
Self Optional
Description
Privacy
Settings for
every field
Static Tags –
free form or
from corporate
taxonomy Automatically
Populated Data
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Twitter hashtag:
hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
30. MySites (including profiles):
Challenges We’ve Seen, and Alternative Solutions
Challenges Alternative Solutions
Limited Customization (tough for ad hoc Customization by partner, CKS
teams/communities) – can only broadcast MySiteCreate, or ISV product: NewsGator
profile elements to specific audiences Social Sites
based on AD hierarchy
Profile Photo Management Partner solution: scripting to enhance AD
integration
Explicit vs Implicit Knowledge Capture via ISV Solution: NewsGator Social Sites (e.g.
Content Aggregation, Social Networking Activity Streams, Knowledge Explorer)
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hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
31. Summary & Resources
• Solutions: Core, Custom, CodePlex & ISVs
• Governance
– Doug Cornelius’ Blog:
• http://www.compliancebuilding.com/?s=social+internet+policy
– Dion Hinchcliffe: 14 Reasons Why Enterprise 2.0 Projects Fail
• http://blogs.zdnet.com/Hinchcliffe/?p=718
• What About SharePoint 2010? (preview)
– http://blogs.msdn.com/arpans/archive/2009/08/19/sharepoint-2010-
sneak-peek-presentation.aspx
• KMA Social Computing Readiness Assessment
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Twitter hashtag:
hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
32. NewsGator:
5 ways to amplify the value of your
SharePoint enterprise social computing
experience using NewsGator Social Sites.
(32)
Twitter hashtag:
hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
33. NewsGator &
Social Sites Social Sites
Innovation Social Computing
Management Business Intelligence
Communities Social Networks
Knowledge Explorer Enhanced RSS
NewsGator Social Sites
Enhanced Social Computing &
Social Profiles Profile Building
Enterprise RSS Built In To SharePoint
Enterprise RSS Built Into SharePoint
Activity Streams SocialPedia
Social Bookmarking Social Search
©2009, NewsGator Technologies, Inc.
34. Feature
1 Online Communities
What It Is
Provides online collaboration space
Supports ad hoc creation by non-technical users
Includes options for activity streams, discussions, feeds, bookmarks,
wikis, blogs, document sharing, innovation management,
announcements, member lists, etc.
How It Helps Your Business
Supports collaboration
Bridges gap between geographic offices or organizational divisions
Lowers travel and communication costs
©2009, NewsGator Technologies, Inc.
35. Feature
1 Online Communities
Who Uses It
©2009, NewsGator Technologies, Inc.
36. Feature
2 Innovation Management
What It Is
Offers a user friendly interface for generating, capturing, and prioritizing
ideas
Enables employees to create campaigns, submit ideas, comment on
ideas, vote for ideas, and manage a basic innovation life-cycle
Integrates with social network
How It Helps Your Business
Boosts innovation
Lowers costs
Increases employee participation in innovation management
Enhances the visibility of new ideas
©2009, NewsGator Technologies, Inc.
37. Feature
2 Innovation Management
Who Uses It
©2009, NewsGator Technologies, Inc.
38. Feature
3 Activity Streams
What It Is
Offers a recent view of SharePoint/Portal/Social Network activities
Includes views of colleague activities, community activities, and your
activities
Integrates with third party social networks (Twitter, Facebook, LinkedIn,
etc.)
How It Helps Your Business
Eases expertise location
Improves knowledge management & knowledge sharing
Saves time with creating and tracking status reports
©2009, NewsGator Technologies, Inc.
39. Feature
3 Activity Streams
Who Uses It
©2009, NewsGator Technologies, Inc.
40. Feature
4 Social Profiles
What It Is
Enhances My Sites
Updates automatically based on SharePoint actions
Adds over 20 web parts including Widgets, Activity Stream, Microblog,
Profile Builder, Birthdays, Recommended Colleagues, Relevant Content,
Tags, Communities, Recent Postings, Favorite Feeds, Organizational
Hierarchy, Social Network Graph, Following Me, My Ideas, News Reader,
Mini Pop-Up Profiles, etc.
How It Helps Your Business
Eases expertise location
Improves talent management
Decreases burden of profile building and updating
©2009, NewsGator Technologies, Inc.
41. Feature
4 Social Profiles
Who Uses It
©2009, NewsGator Technologies, Inc.
42. Feature
4 Social Profiles
Who Uses It
©2009, NewsGator Technologies, Inc.
43. Feature
5 Knowledge Explorer
What It Is
Depicts key corporate topics
Shows link between topic area and top experts in company
Displays assets (by expert) for each topic
How It Helps Your Business
Improves knowledge management
Eases expertise location
Assists with project staffing, promotions, and reorganizations
©2009, NewsGator Technologies, Inc.
44. Feature
5 Knowledge Explorer
How It Works
©2009, NewsGator Technologies, Inc.
45. NewsGator &
Social Sites Learn More
Contact Me
lauraf@newsgator.com
Visit Our Website
www.NewsGator.com
Attend Our Next Webinar
Boost Social Computing on SharePoint – Battelle Case Study
August 27, 2009 at 2 pm ET
http://www.newsgator.com/webinars/2009/sharepointadoption.aspx?Le
adSource=PartnerEmail
©2009, NewsGator Technologies, Inc.
46. Questions and Answers
Gil Yehuda Mike Gilronan Laura Farrelly
Social Computing SharePoint NewsGator SocialSites
Overview Solution Overview Solution Overview
Thank you to our speakers
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hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.
47. In Closing…
• How to get (and share) a copy of today’s slides
• Next KMA Insights Webinar – watch for invitation:
– SharePoint the Sophomore Year
– Wednesday, September 30th, 12:30 pm
• Closing feedback/survey
• Continue the Social Computing conversation
Name E-mail Phone Twitter
Gil Yehuda Gil [at] gilyehuda [dot] com 781.784.8211 @gyehuda
Mike Gilronan Mgilronan [at]kma-llc[dot]net 781.693.6823 @mikegil
Laura Farrelly Lauraf[at]newsgator[dot]com 303.552.2046 @laurafarrelly
Adrian duCille Aducille[at]kma-llc [dot]net 781.693.6813 @aducille
(47)
Twitter hashtag:
hashtag#kmaenterprisesocial Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.