Mobile trends are rapidly revolutionizing how people interact and communicate. The traditional customer life cycle model of awareness, consideration, selection, purchase and loyalty is being disrupted as the mobile breaks down silos and changes consumer behavior. The mobile empowers customers and places competition closer to the customer than ever before.
5. AWARENESS CONSIDERATION SELECTION PURCHASE LOYALTY
מדיה חברים, מדף בחנות
מוכרן, נקודת
ציבורית שכנים,
יועץ וכו' מכירה
נרחבת עמיתים
ההשפעה המסורתית על שרשרת ההתקשרות עם הלקוח במסע
הרכישה שלו נחלשת בערוץ המובייל
6. מסע הרכישה של הלקוח בערוץ המובייל
נקודת אינטרקציה זמינה בכל מקום ובכל רגע •
מסע שונה של כל לקוח (לפי סוג/אופי) •
התחרות על ליבו קרובה לכיסו יותר מתמיד... •
7. ערוץ המובייל משנה את המסע של הלקוח
מחקר של חברת*ForeSee Results
%92 השתמשו במובייל תוך כדי רכישה בחנות / סניף
%27 התקשרו למישהו להתייעץ על מוצר שהם עשויים
לרכוש
%04 שלחו תמונה של המוצר שהם עשויים לרכוש למובייל
אחר
%42 השתמשו באפליקציה / אתר m-commerceלביצוע
השוואת מחירים / מוצרים
%9 השתמשו באפליקציה / אתר m-commerceכדי לקרוא
סקירות על המוצר.
0102 ,61 * Internet Retailer January
18. Get outta here!
• The mobile is our ultimately personal gadget, thus we won’t let any kind of ads into
that space.
• We’ll hook up to Facebook and other communities via applications and widgets.
• We search for information on Search engine through specific search fields.
• Brands that send us information will be blocked.
• We’ll sooner or later stop paying for things like SMS or MMS ads.
• How do you sell your stuff in a future where the buyer is empowered with
superpower of turning our ears off? You gotta make us wanna turn them on of
course. And the key to that on button spells NETWORK and FREE.
• The winners in a future like this will be the value producers. Video, music, gaming
and all kinds of entertainment will own us. When we shop it will extremely seldom
be without consulting our social network and price comparison engines. And here
lies the opportunity for the brands.
24. • Scoreloop SDK for Social Games developing
• Add social aspects to their games, allowing the
creation of instant communities and connections
and the ability to use virtual currencies
and make in-game purchases.
• Xbox LIVE integration
27. Social Music in your Smartphone
• Search, listen and share over 500million tracks
• Watch music videos
• Chatroom – chat using Facebook, Myspace &
Twitter profile
• Embed music player to websites or blogs
• Add music player to their facebook profile
28. Social Music in your Smartphone
• Sony Live Music
• ClonesDir
• Ping
48. New phone network Alpha mobile offers unlimited
international calls on a PAYG SIM
Alpha Mobile is the newest phone network to arrive in the UK, and it’s set to
offer up a very international slant on moble phone tariffs and offers.
The network is actually MVNO (Mobile Virtual Network Operator), similar to the
likes of Virgin and Tesco Mobile, who don’t own a physical network, but borrow
from the likes of O2 and Vodafone. Alpha Mobile uses Vodafone’s.
Ignoring the awkward CGI turtle mascot, perhaps the most interesting part of
Alpha Mobile’s new network is the unlimited calls to international landlines and
(some) mobiles offer - if you pay £30.
It’s a pay-as-you-go SIM but after paying that amount you’ll get those unlimited
calls for 30 days. Outside of that, Alpha mobile offers cheap and cheerful prices
on most international calls- cheaper than most of the major networks.
50. The key benefits of plastic chips will be cost,
as silicon based chips require high temperatures
and in clean dust free facilities,
whereas plastic polymer technologies can use
techniques similar to those used to mass
produce magazines and newspapers,
which means they are much cheaper and easier
to produce and will lead
to a new technological revolution.
61. Mobile will replace your camera
At the turn of the millennium, the first
handsets integrating a digital camera
into a mobile phone arrived, leading to
huge declines in the usage of more
traditional cameras. As mobile phone
technology became more ambitious, so
too did the potential for taking photos
and videos without the need to carry a
standalone digital camera.
64. “small phone screens are dead and can be ignored”. User interface designers
are encouraged to think of how to design for high definition wide-screen
mobile displays, as that is the direction that mobiles are headed.
101. הארנק האלקטרוני שובר את
החומות בין המובייל שלנו לאמצעי
התשלום שלנו
You can't quite make love on your cell phone, but pretty well everything else you're able to do.
111
Sir Richard Branson Virgin Group Chairman
109. Facebook with Project Spartan
Microsoft touch-friendly Windows
8 developers will be able to use
HTML5 and JavaScript to create
their apps
110. PhoneGap is an HTML5 app platform that
allows you to author native applications with
web technologies and get access to APIs and
app stores. PhoneGap leverages web
technologies developers already know best...
HTML and JavaScript.
112. jQuery Mobile: Touch-Optimized
Web Framework for
Smartphones & Tablets
A unified user interface system
across all popular mobile device
platforms, built on the rock-solid
jQuery and jQuery UI foundation.
Its lightweight code is built with
progressive enhancement,
and has a flexible, easily themeable
design
113. Pure Native Apps
e.g.: iOS / Android; Objective-C / Java
App App
App
AppStore Server
download app protocols
mobile-
oriented App App full
runnable device
code and access
layouts Mobile Device
114. Hybrid Web Apps
e.g.: WAC, PhoneGap, Titanium
App App
App
AppStore Server
download HTTP
large
text- & App App partial
page- Doc device
oriented access
docs + JS
Mobile Device
runnable
115. Start Native, Add Pure Web
Doc links
Server Server
HTTP
full
device
Mobile Device access
132. Just like a desktop virtualization but
smaller…
148
133. What is it for Mobile?
• Mobile Virtualization lets handset OEMs, operators/carriers
and end-users get more out of mobile hardware.
• It decouples mobile OSes and applications from the
hardware they run on, enabling secure applications and
services on less expensive devices today and deployment
on advanced hardware tomorrow.
• Virtualization provides a secure, isolated environment for
operating systems that is indistinguishable from “bare”
hardware.
• This environment is called a virtual machine (VM), and acts
as a container for guest software.
• A software layer called a hypervisor provides the virtual
machine environment and manages virtual machine
resources.
149
142. מחקר של מעל 000,003 אפליקציות מובייל
"הדחף לייצר
אפליקציות מובייל
מהירות מביא חברות
לתכנון יישום לוקה
בחסר. שימוש בחברות
פיתוח ללא ניסיון מייצר
אפליקציות שעלולות
לחשוף את המידע
הרגיש של המשתמש.
העומס על חברות
פיתוח נישתיות מניע
את החברות לפיתוח
באמצעות רכיבי צד
שלישי שלאף אחד לא
באמת ידוע מה נעשה
שם." 851
144. Wireless app development is a relatively new
field and there is a shortage of skilled
programmers. Moreover, companies are being
pushed to crank out these applications quickly,
which raises the chance of flaws being
introduced in the apps.
160