SlideShare ist ein Scribd-Unternehmen logo
1 von 147
Kobi Magnezi, CTO
                   Technology & Finance
                        Your name
                         Division




           Mobile trends

@magnezi
@twitter
2
3
Creating trends rapidly, the mobile breaks
          silos and paradigms every day




4
‫‪AWARENESS‬‬          ‫‪CONSIDERATION‬‬   ‫‪SELECTION‬‬    ‫‪PURCHASE‬‬    ‫‪LOYALTY‬‬




        ‫מדיה‬             ‫חברים,‬                 ‫מדף בחנות‬
                                     ‫מוכרן,‬       ‫נקודת‬
       ‫ציבורית‬           ‫שכנים,‬
                                    ‫יועץ וכו'‬     ‫מכירה‬
       ‫נרחבת‬             ‫עמיתים‬




                 ‫ההשפעה המסורתית על שרשרת ההתקשרות עם הלקוח במסע‬
                                     ‫הרכישה שלו נחלשת בערוץ המובייל‬
‫מסע הרכישה של הלקוח בערוץ המובייל‬




‫נקודת אינטרקציה זמינה בכל מקום ובכל רגע‬     ‫•‬
       ‫מסע שונה של כל לקוח (לפי סוג/אופי)‬   ‫•‬
‫התחרות על ליבו קרובה לכיסו יותר מתמיד...‬    ‫•‬
‫ערוץ המובייל משנה את המסע של הלקוח‬
                    ‫מחקר של חברת*‪ForeSee Results‬‬
      ‫%92 השתמשו במובייל תוך כדי רכישה בחנות / סניף‬
     ‫%27 התקשרו למישהו להתייעץ על מוצר שהם עשויים‬
                                                 ‫לרכוש‬
 ‫%04 שלחו תמונה של המוצר שהם עשויים לרכוש למובייל‬
                                                  ‫אחר‬
  ‫%42 השתמשו באפליקציה / אתר ‪ m-commerce‬לביצוע‬
                               ‫השוואת מחירים / מוצרים‬
‫%9 השתמשו באפליקציה / אתר ‪ m-commerce‬כדי לקרוא‬
                                      ‫סקירות על המוצר.‬
‫0102 ,61 ‪* Internet Retailer January‬‬
Mobile trends revolutionize the
way we interact and communicate.
“The customer life cycle is a better fit with modern marketing”
     Source: October 28, 2010, “It's Time To Bury The Marketing Funnel” Forrester report




                                                                                 © 2011, Forrester Research, Inc. Reproduction Prohibited
2012 Mobile Trends
10
2012 Mobile Trends
‫21‬   ‫82 פברואר, 2102‬
‫‪USAA Bank‬מביא את עמדות השירות למובייל‬
14
2012 Mobile Trends
2012 Mobile Trends
Excuse me.
Do I know
  you?!
Get outta here!
• The mobile is our ultimately personal gadget, thus we won’t let any kind of ads into
  that space.
    • We’ll hook up to Facebook and other communities via applications and widgets.
    • We search for information on Search engine through specific search fields.
    • Brands that send us information will be blocked.
    • We’ll sooner or later stop paying for things like SMS or MMS ads.

• How do you sell your stuff in a future where the buyer is empowered with
  superpower of turning our ears off? You gotta make us wanna turn them on of
  course. And the key to that on button spells NETWORK and FREE.

• The winners in a future like this will be the value producers. Video, music, gaming
  and all kinds of entertainment will own us. When we shop it will extremely seldom
  be without consulting our social network and price comparison engines. And here
  lies the opportunity for the brands.
19
2012 Mobile Trends
But we can offer a better search
experience to the Mobile users
2012 Mobile Trends
23
• Scoreloop SDK for Social Games developing
• Add social aspects to their games, allowing the
  creation of instant communities and connections
  and the ability to use virtual currencies
  and make in-game purchases.
• Xbox LIVE integration
2012 Mobile Trends
26
Social Music in your Smartphone

• Search, listen and share over 500million tracks

• Watch music videos

• Chatroom – chat using Facebook, Myspace &
  Twitter profile

• Embed music player to websites or blogs

• Add music player to their facebook profile
Social Music in your Smartphone

• Sony Live Music
• ClonesDir
• Ping
29
Just in Time,
Just in Place,
 Anywhere
Failure To Deliver Convenience
      Will Be A Missed Opportunity
• Immediacy delivers content when consumers need it most.
    • Immediacy is timeliness but not limited to an exact measure of minutes or hours.
       For example, consumers will want credit card fraud or airport gate change alerts
       within minutes, while daily deals have less urgency. eBusiness professionals often
       understand the value of immediacy today but are limited by the availability of real-
       time data internally
• Simplicity removes usability barriers, making mobile invisible to users.
    • Simplicity is driven by good decisions on what content, services, and features
       make sense in mobile as well as how well experiences are designed.
    • Most people who design mobile experiences today limit content in their efforts to
       simplify, as this is less expensive than investing in design. Simplicity must be
       revisited periodically, as new technologies will make existing barriers obsolete.
• Context makes content relevant to the individual. Mobile phones are personal or
  intimate devices — unlike PCs, which can be shared.




                                                               © 2011, Forrester Research, Inc. Reproduction Prohibited
39
What are you doing?
     Where are you?
   What do you think?
 What are you looking for?
  How do you feel today?
When are you going to arrive?
Moving to Organizational micro-blogging
42
One Life, one streaming
Always connected, not on demand




                                  44
45
2012 Mobile Trends
2012 Mobile Trends
2012 Mobile Trends
2012 Mobile Trends
50
52
53
54
57
New phone network Alpha mobile offers unlimited
       international calls on a PAYG SIM



Alpha Mobile is the newest phone network to arrive in the UK, and it’s set to
offer up a very international slant on moble phone tariffs and offers.
The network is actually MVNO (Mobile Virtual Network Operator), similar to the
likes of Virgin and Tesco Mobile, who don’t own a physical network, but borrow
from the likes of O2 and Vodafone. Alpha Mobile uses Vodafone’s.
Ignoring the awkward CGI turtle mascot, perhaps the most interesting part of
Alpha Mobile’s new network is the unlimited calls to international landlines and
(some) mobiles offer - if you pay £30.
It’s a pay-as-you-go SIM but after paying that amount you’ll get those unlimited
calls for 30 days. Outside of that, Alpha mobile offers cheap and cheerful prices
on most international calls- cheaper than most of the major networks.
59
The key benefits of plastic chips will be cost,
as silicon based chips require high temperatures
and in clean dust free facilities,
whereas plastic polymer technologies can use
techniques similar to those used to mass
produce magazines and newspapers,
which means they are much cheaper and easier
to produce and will lead
to a new technological revolution.
61
2012 Mobile Trends
2012 Mobile Trends
64
You are the controller
2012 Mobile Trends
2012 Mobile Trends
2012 Mobile Trends
2012 Mobile Trends
70
Mobile will replace your camera

At the turn of the millennium, the first
handsets integrating a digital camera
into a mobile phone arrived, leading to
huge declines in the usage of more
traditional cameras. As mobile phone
technology became more ambitious, so
too did the potential for taking photos
and videos without the need to carry a
standalone digital camera.
2012 Mobile Trends
73
“small phone screens are dead and can be ignored”. User interface designers
are encouraged to think of how to design for high definition wide-screen
mobile displays, as that is the direction that mobiles are headed.
8” Screens and counting…
76
finger print camera
78
2012 Mobile Trends
Google Working On A Speech To
 Speech Translator For Mobile
iPhone Speech-to Speech Translation
           (by IBM?...)
82
2012 Mobile Trends
84
2012 Mobile Trends
Kinetic Charging
2012 Mobile Trends
Orange's Mobile Charging Truck
2012 Mobile Trends
90
2012 Mobile Trends
92
Mobile Projector
2012 Mobile Trends
95
Mobile 3D
3D Screens
3D Cameras
Concept: Full 3D Mobile Phone
2012 Mobile Trends
2012 Mobile Trends
Holograph messaging
103
Lync Roadmap in 2011
                                          Your name




          @twitter
Windows Phone      Android   Blackberry    iPhone     Nokia
     7
2012 Mobile Trends
2012 Mobile Trends
2012 Mobile Trends
108
‫טכנולוגיות לתקשורת‬
         ‫בטווחים קצרים )‪(P2P‬‬
       ‫שוברות את החומות בין‬
      ‫המכשיר שלנו והסביבה:‬
      ‫בין המובייל שלנו למובייל‬
                 ‫אחר‬




‫901‬                  ‫יום שלישי 82 פברואר 2102‬
‫ובין המובייל שלנו בעצם לכל התקן אחר...‬




‫011‬
‫הארנק האלקטרוני שובר את‬
                                                      ‫החומות בין המובייל שלנו לאמצעי‬
                                                                        ‫התשלום שלנו‬



  You can't quite make love on your cell phone, but pretty well everything else you're able to do.
111
                                  Sir Richard Branson Virgin Group Chairman
‫ואחרי שהחומה‬
       ‫הזו נשברה –‬
      ‫האם אני צריך‬
      ‫בכלל ארנק לא‬
       ‫ווירטואלי...?‬


‫211‬
Starbucks wallet




113                      2012 ‫יום שלישי 82 פברואר‬
Wallet with added value




                                 28 ‫יום שלישי‬
114                             2012 ‫פברואר‬
‫‪Social Wallet‬‬

                                  ‫יתרת הלקוח ביחס‬
                                    ‫ליתרת בעלי‬
  ‫סטאטוס הוצאות‬                     ‫פרופיל דומה‬
   ‫הכנסות חודשי‬



                                    ‫פירוט פעולות‬
                                  ‫אחרונות בחשבון‬

  ‫השוואת סטאטוס‬
‫חסכונות השקעות ביחס‬
 ‫לבעלי פרופיל דומה‬
116
2012 Mobile Trends
2012 Mobile Trends
Facebook with Project Spartan




          Microsoft touch-friendly Windows
          8 developers will be able to use
          HTML5 and JavaScript to create
          their apps
PhoneGap is an HTML5 app platform that
allows you to author native applications with
web technologies and get access to APIs and
app stores. PhoneGap leverages web
technologies developers already know best...
HTML and JavaScript.
2012 Mobile Trends
jQuery Mobile: Touch-Optimized
Web Framework for
Smartphones & Tablets
A unified user interface system
across all popular mobile device
platforms, built on the rock-solid
jQuery and jQuery UI foundation.
Its lightweight code is built with
progressive enhancement,
and has a flexible, easily themeable
design
Pure Native Apps
      e.g.: iOS / Android; Objective-C / Java

               App      App
    App
                       AppStore            Server
            download                 app protocols

mobile-
oriented     App         App      full
runnable                          device
code and                          access
layouts              Mobile Device
Hybrid Web Apps
           e.g.: WAC, PhoneGap, Titanium

                App     App
    App
                        AppStore             Server
             download                 HTTP

large
text- &       App        App       partial
page-         Doc                  device
oriented                           access
docs +         JS
                      Mobile Device
runnable
Start Native, Add Pure Web

Doc               links
               Server            Server
                          HTTP



                          full
                          device
          Mobile Device   access
2012 Mobile Trends
133
The cloud is the always-connected layer




134
135
2012 Mobile Trends
2012 Mobile Trends
2012 Mobile Trends
2012 Mobile Trends
2012 Mobile Trends
Cloud Services
Windows Azure Toolkits for Mobile phones
Windows Azure Toolkits for Android
SQL Azure data for Mobile Phone
2012 Mobile Trends
Cloud in your hand
147
Just like a desktop virtualization but
                     smaller…




148
What is it for Mobile?
  • Mobile Virtualization lets handset OEMs, operators/carriers
    and end-users get more out of mobile hardware.
  • It decouples mobile OSes and applications from the
    hardware they run on, enabling secure applications and
    services on less expensive devices today and deployment
    on advanced hardware tomorrow.
  • Virtualization provides a secure, isolated environment for
    operating systems that is indistinguishable from “bare”
    hardware.
  • This environment is called a virtual machine (VM), and acts
    as a container for guest software.
  • A software layer called a hypervisor provides the virtual
    machine environment and manages virtual machine
    resources.



149
Works are in progress




150
151
‫‪Information Sharing‬‬



                        ‫עוגיות‬
                ‫אחודה‬   ‫תמונת לקוח‬
                  ‫ואנליזה‬   ‫מדידה‬


‫251‬                                 ‫82 פברואר, 2102‬
‫351‬   ‫82 פברואר, 2102‬
Widget
Pinned Apps
156
157
‫מחקר של מעל 000,003 אפליקציות מובייל‬




           ‫"הדחף לייצר‬
      ‫אפליקציות מובייל‬
  ‫מהירות מביא חברות‬
     ‫לתכנון יישום לוקה‬
‫בחסר. שימוש בחברות‬
‫פיתוח ללא ניסיון מייצר‬
   ‫אפליקציות שעלולות‬
     ‫לחשוף את המידע‬
 ‫הרגיש של המשתמש.‬
      ‫העומס על חברות‬
   ‫פיתוח נישתיות מניע‬
   ‫את החברות לפיתוח‬
    ‫באמצעות רכיבי צד‬
 ‫שלישי שלאף אחד לא‬
  ‫באמת ידוע מה נעשה‬
                  ‫שם."‬                          ‫851‬
159
Wireless app development is a relatively new
field and there is a shortage of skilled
programmers. Moreover, companies are being
pushed to crank out these applications quickly,
which raises the chance of flaws being
introduced in the apps.




                          160
2012 Mobile Trends
2012 Mobile Trends
This presentation was crowd-sourced

Weitere ähnliche Inhalte

Was ist angesagt?

7018
70187018
7018Anna
 
Finding Your Edge In Mobile Marketing
Finding Your Edge In Mobile MarketingFinding Your Edge In Mobile Marketing
Finding Your Edge In Mobile MarketingLouisville Digital
 
N1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for businessN1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for businessAndrew Grant
 
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.com
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGuía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.com
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
 
Create Conversion-Friendly Mobile Landing Pages (Webinar)
Create Conversion-Friendly Mobile Landing Pages (Webinar)Create Conversion-Friendly Mobile Landing Pages (Webinar)
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
 
Next Generation Retail [Q4 2010]
Next Generation Retail [Q4 2010]Next Generation Retail [Q4 2010]
Next Generation Retail [Q4 2010]Ruth Pender
 
Future on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesFuture on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesVijay Sharma
 
Mobile GREE Research Report V1.0
Mobile GREE Research Report V1.0Mobile GREE Research Report V1.0
Mobile GREE Research Report V1.0Christopher Billich
 
Exxon Mobil 2012 Retail Summit - Norwegian
Exxon Mobil 2012 Retail Summit - NorwegianExxon Mobil 2012 Retail Summit - Norwegian
Exxon Mobil 2012 Retail Summit - NorwegianTrond Bugge
 
Mlabsa presentation - Terence Eden
Mlabsa presentation - Terence EdenMlabsa presentation - Terence Eden
Mlabsa presentation - Terence EdenInMobi
 
Macworld ac july29-pc
Macworld ac july29-pcMacworld ac july29-pc
Macworld ac july29-pcFrank Yu
 
mixi Mobile Research Report V2.0
mixi Mobile Research Report V2.0mixi Mobile Research Report V2.0
mixi Mobile Research Report V2.0Christopher Billich
 
L2 Prestige100 - Mobile IQ 2012
L2 Prestige100 - Mobile IQ 2012L2 Prestige100 - Mobile IQ 2012
L2 Prestige100 - Mobile IQ 2012Alain Duchene
 
Future Insight: Mobile Commerce in Japan
Future Insight: Mobile Commerce in JapanFuture Insight: Mobile Commerce in Japan
Future Insight: Mobile Commerce in JapanChristopher Billich
 
10 mistakes in mobile marketing1 oacvb
10 mistakes in mobile marketing1 oacvb10 mistakes in mobile marketing1 oacvb
10 mistakes in mobile marketing1 oacvbCellular Sales
 
10 Mistakes In Mobile Marketing1 License To Steal
10  Mistakes In  Mobile  Marketing1  License To Steal10  Mistakes In  Mobile  Marketing1  License To Steal
10 Mistakes In Mobile Marketing1 License To StealCellular Sales
 

Was ist angesagt? (19)

History of mobile apps
History of mobile appsHistory of mobile apps
History of mobile apps
 
7018
70187018
7018
 
Finding Your Edge In Mobile Marketing
Finding Your Edge In Mobile MarketingFinding Your Edge In Mobile Marketing
Finding Your Edge In Mobile Marketing
 
N1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for businessN1 how to guide: use iphone apps for business
N1 how to guide: use iphone apps for business
 
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.com
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGuía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.com
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.com
 
Create Conversion-Friendly Mobile Landing Pages (Webinar)
Create Conversion-Friendly Mobile Landing Pages (Webinar)Create Conversion-Friendly Mobile Landing Pages (Webinar)
Create Conversion-Friendly Mobile Landing Pages (Webinar)
 
Next Generation Retail [Q4 2010]
Next Generation Retail [Q4 2010]Next Generation Retail [Q4 2010]
Next Generation Retail [Q4 2010]
 
Future on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesFuture on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising Opportunities
 
Mobile GREE Research Report V1.0
Mobile GREE Research Report V1.0Mobile GREE Research Report V1.0
Mobile GREE Research Report V1.0
 
Exxon Mobil 2012 Retail Summit - Norwegian
Exxon Mobil 2012 Retail Summit - NorwegianExxon Mobil 2012 Retail Summit - Norwegian
Exxon Mobil 2012 Retail Summit - Norwegian
 
Mlabsa presentation - Terence Eden
Mlabsa presentation - Terence EdenMlabsa presentation - Terence Eden
Mlabsa presentation - Terence Eden
 
Macworld ac july29-pc
Macworld ac july29-pcMacworld ac july29-pc
Macworld ac july29-pc
 
mixi Mobile Research Report V2.0
mixi Mobile Research Report V2.0mixi Mobile Research Report V2.0
mixi Mobile Research Report V2.0
 
Trends analysis
Trends analysisTrends analysis
Trends analysis
 
L2 Prestige100 - Mobile IQ 2012
L2 Prestige100 - Mobile IQ 2012L2 Prestige100 - Mobile IQ 2012
L2 Prestige100 - Mobile IQ 2012
 
Future Insight: Mobile Commerce in Japan
Future Insight: Mobile Commerce in JapanFuture Insight: Mobile Commerce in Japan
Future Insight: Mobile Commerce in Japan
 
10 mistakes in mobile marketing1 oacvb
10 mistakes in mobile marketing1 oacvb10 mistakes in mobile marketing1 oacvb
10 mistakes in mobile marketing1 oacvb
 
Brick&Click
Brick&ClickBrick&Click
Brick&Click
 
10 Mistakes In Mobile Marketing1 License To Steal
10  Mistakes In  Mobile  Marketing1  License To Steal10  Mistakes In  Mobile  Marketing1  License To Steal
10 Mistakes In Mobile Marketing1 License To Steal
 

Andere mochten auch

20160228 주일예배, 슥05장01 11절, 너의 성전을 정화하라 - 예배
20160228 주일예배, 슥05장01 11절, 너의 성전을 정화하라 - 예배20160228 주일예배, 슥05장01 11절, 너의 성전을 정화하라 - 예배
20160228 주일예배, 슥05장01 11절, 너의 성전을 정화하라 - 예배Myeongnyun Mission Church
 
Barnett presentation 10-27-2015
Barnett presentation 10-27-2015Barnett presentation 10-27-2015
Barnett presentation 10-27-2015Steve Barnett
 
Bejarano coaching
Bejarano coachingBejarano coaching
Bejarano coachingCristian BC
 
Youtube video insights, stats, data and trends
Youtube video insights, stats, data and trendsYoutube video insights, stats, data and trends
Youtube video insights, stats, data and trendsAlejandro Quetzeri
 
20160124 주일예배, 막14장32 52절, 아버지의 원대로 이루소서 - 예배
20160124 주일예배, 막14장32 52절, 아버지의 원대로 이루소서 - 예배20160124 주일예배, 막14장32 52절, 아버지의 원대로 이루소서 - 예배
20160124 주일예배, 막14장32 52절, 아버지의 원대로 이루소서 - 예배Myeongnyun Mission Church
 
Basic Safety Training Manual Handling_WG
Basic Safety Training Manual Handling_WGBasic Safety Training Manual Handling_WG
Basic Safety Training Manual Handling_WGWarner Gielen
 
FEEDBACK BASED TECHNIQUE FOR IMPROVING DYNAMIC PERFORMANCE OF A SMALL SIZE MA...
FEEDBACK BASED TECHNIQUE FOR IMPROVING DYNAMIC PERFORMANCE OF A SMALL SIZE MA...FEEDBACK BASED TECHNIQUE FOR IMPROVING DYNAMIC PERFORMANCE OF A SMALL SIZE MA...
FEEDBACK BASED TECHNIQUE FOR IMPROVING DYNAMIC PERFORMANCE OF A SMALL SIZE MA...Jonathan Abir
 
5 elements of mise en scene
5 elements of mise en scene5 elements of mise en scene
5 elements of mise en scenehouseofamos
 
Final Research Paper Linkedin
Final Research Paper LinkedinFinal Research Paper Linkedin
Final Research Paper LinkedinDylan Rawls
 
Схемы бизнеса международной торговли
Схемы бизнеса международной торговлиСхемы бизнеса международной торговли
Схемы бизнеса международной торговлиAnatoly Kazakov
 
Guía 2 maquinas herramienta, parte 2
Guía 2 maquinas herramienta, parte 2Guía 2 maquinas herramienta, parte 2
Guía 2 maquinas herramienta, parte 2Francisco Vargas
 

Andere mochten auch (17)

Clash
Clash Clash
Clash
 
20160228 주일예배, 슥05장01 11절, 너의 성전을 정화하라 - 예배
20160228 주일예배, 슥05장01 11절, 너의 성전을 정화하라 - 예배20160228 주일예배, 슥05장01 11절, 너의 성전을 정화하라 - 예배
20160228 주일예배, 슥05장01 11절, 너의 성전을 정화하라 - 예배
 
Bejar
BejarBejar
Bejar
 
Barnett presentation 10-27-2015
Barnett presentation 10-27-2015Barnett presentation 10-27-2015
Barnett presentation 10-27-2015
 
Bejarano coaching
Bejarano coachingBejarano coaching
Bejarano coaching
 
Youtube video insights, stats, data and trends
Youtube video insights, stats, data and trendsYoutube video insights, stats, data and trends
Youtube video insights, stats, data and trends
 
20160124 주일예배, 막14장32 52절, 아버지의 원대로 이루소서 - 예배
20160124 주일예배, 막14장32 52절, 아버지의 원대로 이루소서 - 예배20160124 주일예배, 막14장32 52절, 아버지의 원대로 이루소서 - 예배
20160124 주일예배, 막14장32 52절, 아버지의 원대로 이루소서 - 예배
 
Basic Safety Training Manual Handling_WG
Basic Safety Training Manual Handling_WGBasic Safety Training Manual Handling_WG
Basic Safety Training Manual Handling_WG
 
FEEDBACK BASED TECHNIQUE FOR IMPROVING DYNAMIC PERFORMANCE OF A SMALL SIZE MA...
FEEDBACK BASED TECHNIQUE FOR IMPROVING DYNAMIC PERFORMANCE OF A SMALL SIZE MA...FEEDBACK BASED TECHNIQUE FOR IMPROVING DYNAMIC PERFORMANCE OF A SMALL SIZE MA...
FEEDBACK BASED TECHNIQUE FOR IMPROVING DYNAMIC PERFORMANCE OF A SMALL SIZE MA...
 
5 elements of mise en scene
5 elements of mise en scene5 elements of mise en scene
5 elements of mise en scene
 
Final Research Paper Linkedin
Final Research Paper LinkedinFinal Research Paper Linkedin
Final Research Paper Linkedin
 
Схемы бизнеса международной торговли
Схемы бизнеса международной торговлиСхемы бизнеса международной торговли
Схемы бизнеса международной торговли
 
Guía 2 maquinas herramienta, parte 2
Guía 2 maquinas herramienta, parte 2Guía 2 maquinas herramienta, parte 2
Guía 2 maquinas herramienta, parte 2
 
Tea collection
Tea collectionTea collection
Tea collection
 
"В царстве запахов"
"В царстве запахов""В царстве запахов"
"В царстве запахов"
 
освежитель воздуха
освежитель воздухаосвежитель воздуха
освежитель воздуха
 
Кулинария (1958)
Кулинария (1958)Кулинария (1958)
Кулинария (1958)
 

Ähnlich wie 2012 Mobile Trends

Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013Purplegator
 
10 mistakes in mobile marketing1 license tosteal
10 mistakes in mobile marketing1 license tosteal10 mistakes in mobile marketing1 license tosteal
10 mistakes in mobile marketing1 license tostealCellular Sales
 
Building web apps for a multiscreen world
Building web apps for a multiscreen worldBuilding web apps for a multiscreen world
Building web apps for a multiscreen worldAussie
 
Mobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services CompaniesMobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services Companiesaffordableweb
 
Mobile Email Marketing 101
Mobile Email Marketing 101Mobile Email Marketing 101
Mobile Email Marketing 101Blue Sky Factory
 
Hidden in plain sight B2B world
Hidden in plain sight  B2B worldHidden in plain sight  B2B world
Hidden in plain sight B2B worldRadoslav Corlija
 
Hidden in plain sight: How mobile is quietly revolutionizing the B2B world
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldHidden in plain sight: How mobile is quietly revolutionizing the B2B world
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
 
Hidden in plain sight mobile b2b
Hidden in plain sight mobile b2bHidden in plain sight mobile b2b
Hidden in plain sight mobile b2bDivyesh Juvariwala
 
Anders Inno - Technology Review 2013
Anders Inno - Technology Review 2013Anders Inno - Technology Review 2013
Anders Inno - Technology Review 2013andersinno
 
Dnx Mobile Marketing Golden Rules
Dnx Mobile Marketing Golden RulesDnx Mobile Marketing Golden Rules
Dnx Mobile Marketing Golden RulesAdam Troman
 
Taking Your Website Mobile
Taking Your Website MobileTaking Your Website Mobile
Taking Your Website Mobilenijsitecore
 
Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting a...
Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting a...Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting a...
Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting a...Tiffany Odutoye
 
What's Next for The Mobile Landscape
What's Next for The Mobile LandscapeWhat's Next for The Mobile Landscape
What's Next for The Mobile LandscapeOgilvy Consulting
 
Making Ideas Move (2011)
Making Ideas Move (2011)Making Ideas Move (2011)
Making Ideas Move (2011)Scott Chapin
 
Text message marketing for financial businesses.
Text message marketing for financial businesses. Text message marketing for financial businesses.
Text message marketing for financial businesses. Anchor Mobile
 
Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011ClarkMedia, Inc
 
Mobile Marketing and Geo Fencing
Mobile Marketing and Geo FencingMobile Marketing and Geo Fencing
Mobile Marketing and Geo Fencingaffordableweb
 
The coming era of on demand marketing
The coming era of on demand marketingThe coming era of on demand marketing
The coming era of on demand marketingbrandsynapse
 
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Lumen Consulting
 
Gsm Based Control System And Technology
Gsm Based Control System And TechnologyGsm Based Control System And Technology
Gsm Based Control System And TechnologyLisa Moore
 

Ähnlich wie 2012 Mobile Trends (20)

Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013Engaging the MOBILE Consumer 2013
Engaging the MOBILE Consumer 2013
 
10 mistakes in mobile marketing1 license tosteal
10 mistakes in mobile marketing1 license tosteal10 mistakes in mobile marketing1 license tosteal
10 mistakes in mobile marketing1 license tosteal
 
Building web apps for a multiscreen world
Building web apps for a multiscreen worldBuilding web apps for a multiscreen world
Building web apps for a multiscreen world
 
Mobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services CompaniesMobile Marketing for Financial Services Companies
Mobile Marketing for Financial Services Companies
 
Mobile Email Marketing 101
Mobile Email Marketing 101Mobile Email Marketing 101
Mobile Email Marketing 101
 
Hidden in plain sight B2B world
Hidden in plain sight  B2B worldHidden in plain sight  B2B world
Hidden in plain sight B2B world
 
Hidden in plain sight: How mobile is quietly revolutionizing the B2B world
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldHidden in plain sight: How mobile is quietly revolutionizing the B2B world
Hidden in plain sight: How mobile is quietly revolutionizing the B2B world
 
Hidden in plain sight mobile b2b
Hidden in plain sight mobile b2bHidden in plain sight mobile b2b
Hidden in plain sight mobile b2b
 
Anders Inno - Technology Review 2013
Anders Inno - Technology Review 2013Anders Inno - Technology Review 2013
Anders Inno - Technology Review 2013
 
Dnx Mobile Marketing Golden Rules
Dnx Mobile Marketing Golden RulesDnx Mobile Marketing Golden Rules
Dnx Mobile Marketing Golden Rules
 
Taking Your Website Mobile
Taking Your Website MobileTaking Your Website Mobile
Taking Your Website Mobile
 
Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting a...
Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting a...Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting a...
Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting a...
 
What's Next for The Mobile Landscape
What's Next for The Mobile LandscapeWhat's Next for The Mobile Landscape
What's Next for The Mobile Landscape
 
Making Ideas Move (2011)
Making Ideas Move (2011)Making Ideas Move (2011)
Making Ideas Move (2011)
 
Text message marketing for financial businesses.
Text message marketing for financial businesses. Text message marketing for financial businesses.
Text message marketing for financial businesses.
 
Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011Why mobile Marketing matters in 2011
Why mobile Marketing matters in 2011
 
Mobile Marketing and Geo Fencing
Mobile Marketing and Geo FencingMobile Marketing and Geo Fencing
Mobile Marketing and Geo Fencing
 
The coming era of on demand marketing
The coming era of on demand marketingThe coming era of on demand marketing
The coming era of on demand marketing
 
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
 
Gsm Based Control System And Technology
Gsm Based Control System And TechnologyGsm Based Control System And Technology
Gsm Based Control System And Technology
 

Mehr von Kobi Magnezi

Level Up - Design Thinking
Level Up - Design ThinkingLevel Up - Design Thinking
Level Up - Design ThinkingKobi Magnezi
 
ZipCar Avis Acquisition Valuation
ZipCar Avis Acquisition ValuationZipCar Avis Acquisition Valuation
ZipCar Avis Acquisition ValuationKobi Magnezi
 
Cookening - share your culinary love
Cookening - share your culinary loveCookening - share your culinary love
Cookening - share your culinary loveKobi Magnezi
 
Operation Management Field Project - Tribe
Operation Management Field Project - TribeOperation Management Field Project - Tribe
Operation Management Field Project - TribeKobi Magnezi
 
VMware analysis and strategy
VMware analysis and strategyVMware analysis and strategy
VMware analysis and strategyKobi Magnezi
 
Crowdsourcing in business
Crowdsourcing in businessCrowdsourcing in business
Crowdsourcing in businessKobi Magnezi
 
FULD competition - The future of education
FULD competition - The future of educationFULD competition - The future of education
FULD competition - The future of educationKobi Magnezi
 
D7 IP BU Project - Hungry-Man
D7 IP BU Project - Hungry-ManD7 IP BU Project - Hungry-Man
D7 IP BU Project - Hungry-ManKobi Magnezi
 
Unified Desktop by Microsoft CCA
Unified Desktop by Microsoft CCAUnified Desktop by Microsoft CCA
Unified Desktop by Microsoft CCAKobi Magnezi
 
Mobile breaks walls
Mobile breaks wallsMobile breaks walls
Mobile breaks wallsKobi Magnezi
 
מטריקס, שיווק רב ערוצי, הרצאתו של יהונתן אדירי
מטריקס, שיווק רב ערוצי, הרצאתו של יהונתן אדירימטריקס, שיווק רב ערוצי, הרצאתו של יהונתן אדירי
מטריקס, שיווק רב ערוצי, הרצאתו של יהונתן אדיריKobi Magnezi
 
מצגת פתיחה מוטי גוטמן,מנכל מטריקס
מצגת פתיחה  מוטי גוטמן,מנכל מטריקסמצגת פתיחה  מוטי גוטמן,מנכל מטריקס
מצגת פתיחה מוטי גוטמן,מנכל מטריקסKobi Magnezi
 
שיווק דיגיטאלי רב ערוצי
שיווק דיגיטאלי רב ערוצישיווק דיגיטאלי רב ערוצי
שיווק דיגיטאלי רב ערוציKobi Magnezi
 
כנס שיווק רב ערוצי מטריקס 2010
כנס שיווק רב ערוצי מטריקס 2010כנס שיווק רב ערוצי מטריקס 2010
כנס שיווק רב ערוצי מטריקס 2010Kobi Magnezi
 
Scrambling For Video Surveillance
Scrambling For Video SurveillanceScrambling For Video Surveillance
Scrambling For Video SurveillanceKobi Magnezi
 

Mehr von Kobi Magnezi (15)

Level Up - Design Thinking
Level Up - Design ThinkingLevel Up - Design Thinking
Level Up - Design Thinking
 
ZipCar Avis Acquisition Valuation
ZipCar Avis Acquisition ValuationZipCar Avis Acquisition Valuation
ZipCar Avis Acquisition Valuation
 
Cookening - share your culinary love
Cookening - share your culinary loveCookening - share your culinary love
Cookening - share your culinary love
 
Operation Management Field Project - Tribe
Operation Management Field Project - TribeOperation Management Field Project - Tribe
Operation Management Field Project - Tribe
 
VMware analysis and strategy
VMware analysis and strategyVMware analysis and strategy
VMware analysis and strategy
 
Crowdsourcing in business
Crowdsourcing in businessCrowdsourcing in business
Crowdsourcing in business
 
FULD competition - The future of education
FULD competition - The future of educationFULD competition - The future of education
FULD competition - The future of education
 
D7 IP BU Project - Hungry-Man
D7 IP BU Project - Hungry-ManD7 IP BU Project - Hungry-Man
D7 IP BU Project - Hungry-Man
 
Unified Desktop by Microsoft CCA
Unified Desktop by Microsoft CCAUnified Desktop by Microsoft CCA
Unified Desktop by Microsoft CCA
 
Mobile breaks walls
Mobile breaks wallsMobile breaks walls
Mobile breaks walls
 
מטריקס, שיווק רב ערוצי, הרצאתו של יהונתן אדירי
מטריקס, שיווק רב ערוצי, הרצאתו של יהונתן אדירימטריקס, שיווק רב ערוצי, הרצאתו של יהונתן אדירי
מטריקס, שיווק רב ערוצי, הרצאתו של יהונתן אדירי
 
מצגת פתיחה מוטי גוטמן,מנכל מטריקס
מצגת פתיחה  מוטי גוטמן,מנכל מטריקסמצגת פתיחה  מוטי גוטמן,מנכל מטריקס
מצגת פתיחה מוטי גוטמן,מנכל מטריקס
 
שיווק דיגיטאלי רב ערוצי
שיווק דיגיטאלי רב ערוצישיווק דיגיטאלי רב ערוצי
שיווק דיגיטאלי רב ערוצי
 
כנס שיווק רב ערוצי מטריקס 2010
כנס שיווק רב ערוצי מטריקס 2010כנס שיווק רב ערוצי מטריקס 2010
כנס שיווק רב ערוצי מטריקס 2010
 
Scrambling For Video Surveillance
Scrambling For Video SurveillanceScrambling For Video Surveillance
Scrambling For Video Surveillance
 

Kürzlich hochgeladen

How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 

Kürzlich hochgeladen (20)

How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 

2012 Mobile Trends

  • 1. Kobi Magnezi, CTO Technology & Finance Your name Division Mobile trends @magnezi @twitter
  • 2. 2
  • 3. 3
  • 4. Creating trends rapidly, the mobile breaks silos and paradigms every day 4
  • 5. ‫‪AWARENESS‬‬ ‫‪CONSIDERATION‬‬ ‫‪SELECTION‬‬ ‫‪PURCHASE‬‬ ‫‪LOYALTY‬‬ ‫מדיה‬ ‫חברים,‬ ‫מדף בחנות‬ ‫מוכרן,‬ ‫נקודת‬ ‫ציבורית‬ ‫שכנים,‬ ‫יועץ וכו'‬ ‫מכירה‬ ‫נרחבת‬ ‫עמיתים‬ ‫ההשפעה המסורתית על שרשרת ההתקשרות עם הלקוח במסע‬ ‫הרכישה שלו נחלשת בערוץ המובייל‬
  • 6. ‫מסע הרכישה של הלקוח בערוץ המובייל‬ ‫נקודת אינטרקציה זמינה בכל מקום ובכל רגע‬ ‫•‬ ‫מסע שונה של כל לקוח (לפי סוג/אופי)‬ ‫•‬ ‫התחרות על ליבו קרובה לכיסו יותר מתמיד...‬ ‫•‬
  • 7. ‫ערוץ המובייל משנה את המסע של הלקוח‬ ‫מחקר של חברת*‪ForeSee Results‬‬ ‫%92 השתמשו במובייל תוך כדי רכישה בחנות / סניף‬ ‫%27 התקשרו למישהו להתייעץ על מוצר שהם עשויים‬ ‫לרכוש‬ ‫%04 שלחו תמונה של המוצר שהם עשויים לרכוש למובייל‬ ‫אחר‬ ‫%42 השתמשו באפליקציה / אתר ‪ m-commerce‬לביצוע‬ ‫השוואת מחירים / מוצרים‬ ‫%9 השתמשו באפליקציה / אתר ‪ m-commerce‬כדי לקרוא‬ ‫סקירות על המוצר.‬ ‫0102 ,61 ‪* Internet Retailer January‬‬
  • 8. Mobile trends revolutionize the way we interact and communicate. “The customer life cycle is a better fit with modern marketing” Source: October 28, 2010, “It's Time To Bury The Marketing Funnel” Forrester report © 2011, Forrester Research, Inc. Reproduction Prohibited
  • 10. 10
  • 12. ‫21‬ ‫82 פברואר, 2102‬
  • 13. ‫‪USAA Bank‬מביא את עמדות השירות למובייל‬
  • 14. 14
  • 17. Excuse me. Do I know you?!
  • 18. Get outta here! • The mobile is our ultimately personal gadget, thus we won’t let any kind of ads into that space. • We’ll hook up to Facebook and other communities via applications and widgets. • We search for information on Search engine through specific search fields. • Brands that send us information will be blocked. • We’ll sooner or later stop paying for things like SMS or MMS ads. • How do you sell your stuff in a future where the buyer is empowered with superpower of turning our ears off? You gotta make us wanna turn them on of course. And the key to that on button spells NETWORK and FREE. • The winners in a future like this will be the value producers. Video, music, gaming and all kinds of entertainment will own us. When we shop it will extremely seldom be without consulting our social network and price comparison engines. And here lies the opportunity for the brands.
  • 19. 19
  • 21. But we can offer a better search experience to the Mobile users
  • 23. 23
  • 24. • Scoreloop SDK for Social Games developing • Add social aspects to their games, allowing the creation of instant communities and connections and the ability to use virtual currencies and make in-game purchases. • Xbox LIVE integration
  • 26. 26
  • 27. Social Music in your Smartphone • Search, listen and share over 500million tracks • Watch music videos • Chatroom – chat using Facebook, Myspace & Twitter profile • Embed music player to websites or blogs • Add music player to their facebook profile
  • 28. Social Music in your Smartphone • Sony Live Music • ClonesDir • Ping
  • 29. 29
  • 30. Just in Time, Just in Place, Anywhere
  • 31. Failure To Deliver Convenience Will Be A Missed Opportunity • Immediacy delivers content when consumers need it most. • Immediacy is timeliness but not limited to an exact measure of minutes or hours. For example, consumers will want credit card fraud or airport gate change alerts within minutes, while daily deals have less urgency. eBusiness professionals often understand the value of immediacy today but are limited by the availability of real- time data internally • Simplicity removes usability barriers, making mobile invisible to users. • Simplicity is driven by good decisions on what content, services, and features make sense in mobile as well as how well experiences are designed. • Most people who design mobile experiences today limit content in their efforts to simplify, as this is less expensive than investing in design. Simplicity must be revisited periodically, as new technologies will make existing barriers obsolete. • Context makes content relevant to the individual. Mobile phones are personal or intimate devices — unlike PCs, which can be shared. © 2011, Forrester Research, Inc. Reproduction Prohibited
  • 32. 39
  • 33. What are you doing? Where are you? What do you think? What are you looking for? How do you feel today? When are you going to arrive?
  • 34. Moving to Organizational micro-blogging
  • 35. 42
  • 36. One Life, one streaming
  • 37. Always connected, not on demand 44
  • 38. 45
  • 43. 50
  • 44. 52
  • 45. 53
  • 46. 54
  • 47. 57
  • 48. New phone network Alpha mobile offers unlimited international calls on a PAYG SIM Alpha Mobile is the newest phone network to arrive in the UK, and it’s set to offer up a very international slant on moble phone tariffs and offers. The network is actually MVNO (Mobile Virtual Network Operator), similar to the likes of Virgin and Tesco Mobile, who don’t own a physical network, but borrow from the likes of O2 and Vodafone. Alpha Mobile uses Vodafone’s. Ignoring the awkward CGI turtle mascot, perhaps the most interesting part of Alpha Mobile’s new network is the unlimited calls to international landlines and (some) mobiles offer - if you pay £30. It’s a pay-as-you-go SIM but after paying that amount you’ll get those unlimited calls for 30 days. Outside of that, Alpha mobile offers cheap and cheerful prices on most international calls- cheaper than most of the major networks.
  • 49. 59
  • 50. The key benefits of plastic chips will be cost, as silicon based chips require high temperatures and in clean dust free facilities, whereas plastic polymer technologies can use techniques similar to those used to mass produce magazines and newspapers, which means they are much cheaper and easier to produce and will lead to a new technological revolution.
  • 51. 61
  • 54. 64
  • 55. You are the controller
  • 60. 70
  • 61. Mobile will replace your camera At the turn of the millennium, the first handsets integrating a digital camera into a mobile phone arrived, leading to huge declines in the usage of more traditional cameras. As mobile phone technology became more ambitious, so too did the potential for taking photos and videos without the need to carry a standalone digital camera.
  • 63. 73
  • 64. “small phone screens are dead and can be ignored”. User interface designers are encouraged to think of how to design for high definition wide-screen mobile displays, as that is the direction that mobiles are headed.
  • 65. 8” Screens and counting…
  • 66. 76
  • 68. 78
  • 70. Google Working On A Speech To Speech Translator For Mobile
  • 71. iPhone Speech-to Speech Translation (by IBM?...)
  • 72. 82
  • 74. 84
  • 80. 90
  • 82. 92
  • 85. 95
  • 89. Concept: Full 3D Mobile Phone
  • 93. 103
  • 94. Lync Roadmap in 2011 Your name @twitter Windows Phone Android Blackberry iPhone Nokia 7
  • 98. 108
  • 99. ‫טכנולוגיות לתקשורת‬ ‫בטווחים קצרים )‪(P2P‬‬ ‫שוברות את החומות בין‬ ‫המכשיר שלנו והסביבה:‬ ‫בין המובייל שלנו למובייל‬ ‫אחר‬ ‫901‬ ‫יום שלישי 82 פברואר 2102‬
  • 100. ‫ובין המובייל שלנו בעצם לכל התקן אחר...‬ ‫011‬
  • 101. ‫הארנק האלקטרוני שובר את‬ ‫החומות בין המובייל שלנו לאמצעי‬ ‫התשלום שלנו‬ You can't quite make love on your cell phone, but pretty well everything else you're able to do. 111 Sir Richard Branson Virgin Group Chairman
  • 102. ‫ואחרי שהחומה‬ ‫הזו נשברה –‬ ‫האם אני צריך‬ ‫בכלל ארנק לא‬ ‫ווירטואלי...?‬ ‫211‬
  • 103. Starbucks wallet 113 2012 ‫יום שלישי 82 פברואר‬
  • 104. Wallet with added value 28 ‫יום שלישי‬ 114 2012 ‫פברואר‬
  • 105. ‫‪Social Wallet‬‬ ‫יתרת הלקוח ביחס‬ ‫ליתרת בעלי‬ ‫סטאטוס הוצאות‬ ‫פרופיל דומה‬ ‫הכנסות חודשי‬ ‫פירוט פעולות‬ ‫אחרונות בחשבון‬ ‫השוואת סטאטוס‬ ‫חסכונות השקעות ביחס‬ ‫לבעלי פרופיל דומה‬
  • 106. 116
  • 109. Facebook with Project Spartan Microsoft touch-friendly Windows 8 developers will be able to use HTML5 and JavaScript to create their apps
  • 110. PhoneGap is an HTML5 app platform that allows you to author native applications with web technologies and get access to APIs and app stores. PhoneGap leverages web technologies developers already know best... HTML and JavaScript.
  • 112. jQuery Mobile: Touch-Optimized Web Framework for Smartphones & Tablets A unified user interface system across all popular mobile device platforms, built on the rock-solid jQuery and jQuery UI foundation. Its lightweight code is built with progressive enhancement, and has a flexible, easily themeable design
  • 113. Pure Native Apps e.g.: iOS / Android; Objective-C / Java App App App AppStore Server download app protocols mobile- oriented App App full runnable device code and access layouts Mobile Device
  • 114. Hybrid Web Apps e.g.: WAC, PhoneGap, Titanium App App App AppStore Server download HTTP large text- & App App partial page- Doc device oriented access docs + JS Mobile Device runnable
  • 115. Start Native, Add Pure Web Doc links Server Server HTTP full device Mobile Device access
  • 117. 133
  • 118. The cloud is the always-connected layer 134
  • 119. 135
  • 126. Windows Azure Toolkits for Mobile phones
  • 127. Windows Azure Toolkits for Android
  • 128. SQL Azure data for Mobile Phone
  • 130. Cloud in your hand
  • 131. 147
  • 132. Just like a desktop virtualization but smaller… 148
  • 133. What is it for Mobile? • Mobile Virtualization lets handset OEMs, operators/carriers and end-users get more out of mobile hardware. • It decouples mobile OSes and applications from the hardware they run on, enabling secure applications and services on less expensive devices today and deployment on advanced hardware tomorrow. • Virtualization provides a secure, isolated environment for operating systems that is indistinguishable from “bare” hardware. • This environment is called a virtual machine (VM), and acts as a container for guest software. • A software layer called a hypervisor provides the virtual machine environment and manages virtual machine resources. 149
  • 134. Works are in progress 150
  • 135. 151
  • 136. ‫‪Information Sharing‬‬ ‫עוגיות‬ ‫אחודה‬ ‫תמונת לקוח‬ ‫ואנליזה‬ ‫מדידה‬ ‫251‬ ‫82 פברואר, 2102‬
  • 137. ‫351‬ ‫82 פברואר, 2102‬
  • 138. Widget
  • 140. 156
  • 141. 157
  • 142. ‫מחקר של מעל 000,003 אפליקציות מובייל‬ ‫"הדחף לייצר‬ ‫אפליקציות מובייל‬ ‫מהירות מביא חברות‬ ‫לתכנון יישום לוקה‬ ‫בחסר. שימוש בחברות‬ ‫פיתוח ללא ניסיון מייצר‬ ‫אפליקציות שעלולות‬ ‫לחשוף את המידע‬ ‫הרגיש של המשתמש.‬ ‫העומס על חברות‬ ‫פיתוח נישתיות מניע‬ ‫את החברות לפיתוח‬ ‫באמצעות רכיבי צד‬ ‫שלישי שלאף אחד לא‬ ‫באמת ידוע מה נעשה‬ ‫שם."‬ ‫851‬
  • 143. 159
  • 144. Wireless app development is a relatively new field and there is a shortage of skilled programmers. Moreover, companies are being pushed to crank out these applications quickly, which raises the chance of flaws being introduced in the apps. 160
  • 147. This presentation was crowd-sourced