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Design Methods and Lessons
for Application Development
Kathleen Ludewig Omollo
Staffer @ University of Michigan Medical School
Presentation to xHub Addis on October 15, 2015
Today’s slides: slideshare.net/tag/xhubaddis
Except where otherwise noted, this work is available under a Creative Commons Attribution 4.0 License
(http://creativecommons.org/licenses/by/4.0/). Copyright 2015 The Regents of the University of Michigan.
Talk abstract at:
http://www.xhubaddis.com/xhub-speaker-series-design-methods-and-lessons-for-application-development/.
Why I Am in Ethiopia 2
Photo of Dr. Tedros and Dr. Senait Fisseha is All Rights Reserved, University of Michigan.
Source: https://michiganinethiopia.files.wordpress.com/2014/07/at1_2404.jpg.
Interactive Map of (33) Ethiopian Medical Schools:
https://www.google.com/maps/d/edit?mid=z3uiKq-XwqtE.kLzfB2_WTmvs&usp=sharing..
Visionary Leadership for
Health in Ethiopia
March 25, 2011:
Dr. Senait arranged for Dr. Tedros to
visit University of Michigan Medical
School to discuss the expansion of
medical schools in Ethiopia.
I was invited to join.
Why This Intrigued Me: My Core Interests 3
Bold,
complex,
new
challenges
Bold,
complex,
new
challenges
Multi-
cultural,
global
collaboration
Multi-
cultural,
global
collaboration
Creative uses
of
technology
Creative uses
of
technology
Potential for
dramatic
social impact
Potential for
dramatic
social impact
How I Connected with xHub 4
SPHMMC Logo is trademarked. Image of Lia Tadesse is All Rights Reserved by the Regents of the University of
Michigan. Image of Teddy Tadesse is All Rights Reserved by Erik Hersman,
http://whiteafrican.com/2014/05/12/experiencing-ethiopia-tech-hubs-part-2/
Visionary Leadership for
Workforce Development
in Ethiopia
I met Lia and Teddy Tadesse in
April 2012 on my first trip to Ethiopia.
Teddy mentione his vision for a
tech innovation hub in August 2013.
Why xHub Inspires Me 5
The ICT industry in Ethiopia is still nascent. You are the
emerging leaders in technology in your country.
Ethiopia is the fifth-fastest growing economy of the 188
member countries of the International Monetary Fund
(http://brook.gs/1fbnu0N).
Through the relationship with the Center for African
Leadership Studies xHub has a competitive advantage.
xHub is empowering a holistic, young technology workforce
that blends the entrepreneurial mindset, a culture of
leadership, and technology skills.
Only a year after the official launch, xHub has already
attracted international press, from AFP News Agency
(https://www.youtube.com/watch?v=gWs4s1K2cg4)
Focus for Today’s Session 6
In a career that has included a variety of roles
(programmer, business systems analyst,
research assistant, and project manager), I
have learned lessons and methods about
software applications in the areas of:
•Assessing and Selecting
•Designing
•Developing
•Adapting
•Integrating
•Promoting
My Path: From My Programmer Days 7
Hathi Trust manages millions of digital
books at a consortium of universities,
including those scanned by:
NetSpy is a java
programmable network
analyzer for teaching
computer science students
about packet structure.
Images on this slide are all rights reserved.
My Path: From My Programmer Days 8
Interactive version at
http://www-personal.umich.edu/~kludewig/RADTreeNavigator.htm.
My Path: Selection, Design, Adaptation 9
The adapted
content
management
system (based on
Drupal) that
currently runs
open.umich.edu
A prototype
with dynamic
analytics
integration
Google and
YouTube
http://open.umich.edu/connect/projects#oerbit
My Path: Selection, Design, Adaptation 10
Open Case Builder (http://openmi.ch/casebuilder) is an open source downloadable web
app that can be used to create simple instructional modules such as patient cases,
quizzes, and readings. Neither an Internet connection nor knowledge of HTML or web
page design is required.
Connecting More Complex Systems
(My Current World)
11
Learning Cycle Diagram by
Dr. Charles P. Friedman,
University of Michigan
A Learning Health System is an
organization or network of
organizations that can
continuously study and improve
itself. Fundamental to the
concept, which was pioneered by
the Institute of Medicine in 2007,
is the capacity and commitment
to reshape every healthcare
interaction to rapidly study and
adapt the system.
- http://LHS.medicine.umich.edu/LKS/learninghealthsystem
Original video at http://bcove.me/jb6n5ac3 (Under 3 minutes).
See also the article at https://hbr.org/2008/06/design-thinking.
Design Thinking: Introductory Video 12
Design Thinking: Fail 13
Image is all rights reserved. Source unknown.
Design Thinking: Fail 14
Image is all rights reserved.
http://www.amazon.co.uk/PUSH-PULL-Closed-Double-Sided/dp/B008VF0L8M
Design Method: Market Research 15
Image is all rights reserved.
Source:
http://www.rankhigher.ca/top-3-
.
Alerts.Google.com can
be used to setup email
alerts when new pages
that match your
keywords are indexed
in Google’s search
engine. This can be
used to monitor web
content about your
products, your
competitor(s), or your
field.
Design Method: Interviews, Focus Groups16
Image CC BY IICD, https://www.flickr.com/photos/iicd/5351690749/.
Keep the
interviews –
whether one on
one or with a
small group -
low-tech.
Listen.
Observe.
Use post-its or
whiteboards.
Design Method: Interview Incentives 17
Image CC BY
CCFoodTravel.com,
https://www.flickr.com/photos/cu
.
Start the conversation
over coffee.
Design Method: Observation (Video) 18
Menlo Innovations, a design firm in Ann Arbor, the city
where I live, calls their design approach “High-Tech
Anthropology®”:
https://www.youtube.com/watch?v=IHrKx8HWSeo. (2 min)
The only way to understand what makes a new system
successful is to study and observe the potential end users in
their native environment. This includes gaining an
understanding of the differences between users of the
software, the kinds of mistakes each are prone to make, and
how those differences should drive the design...
[We] have a self-stated goal: to end human suffering in
the world as it relates to technology™.”
http://www.menloinnovations.com/our-method/high-tech-anthro
Design Method: Personas 19
A persona is made up
personality who has
similar, representative
characteristics to the
person(s) who are
targeting as your
primary audience. You
create these based on
interviews, observations,
surveys, and other
market research.
Image is an example
persona from the Open
Case Builder team.
Design Method: Personas 20
You cannot design for
everyone. You need to
identify your target
audience(s), rank them
according to priority,
and design for the
highest priority persona.
Image is example
persona ranking from
the Open Case Builder
team.
Design Method: Rapid Prototypes 21
Menlo Innovations' High-Tech
Anthropology®
Scaffolding in Ethiopia. Image CC BY Eugene Kim,
https://www.flickr.com/photos/eekim/2321041593/.
Scaffolding
enables you to
build in phases.
It supports you
as you
construct the
next phase. It is
not meant to
be robust
enough to be
the final,
permanent
product.
Design Method: Simple Mockups 22
A little
whiteboard
sketching
goes a long
way.
Image CC BY Arthur Araújo, Source
https://www.flickr.com/photos/tutzstyle/8617223351/
Design Method: Simple Mockups 23
GLIFFY.com
has templates
and graphics for
screens for web
applications
(Free)
Design Thinking: Practice 24
Take a course from one of the
thought leaders in design
(who wrote one of the core
books in the field):
https://www.udacity.com/cou
rse/intro-to-the-design-of-
everyday-things--design101
Design Thinking: Practice 25
These books, guides, and free downloads are all great
destinations to help you routinely innovate and solve big
problems.
http://www.designkit.org/,
by IDEO (one of the premiere design companies)
• Be aware of balancing perfectionism and timing.
"Good is excellence in motion.” (quote from
executive coach at XX in Health conference)
• "Let yourself create those imperfect, yet amazing
ideas.” (quote from slideshare.net/denisejacobs)
• “Fail faster” by sharing demos and prototypes early
and often. Become comfortable sharing your work in
progress with trusted partners.
• Keep designs simple. “Innovation is radical common
sense.” (quote from AAMC 2014 Annual Meeting)
• Learn from kids. Foster a culture of play and
experimentation.
Application Dev.: Other Takeaways 26
This presentation is Copyright 2015 The Regents of the University of
Michigan. Except where otherwise noted, this work is available under a
Creative Commons Attribution 4.0 License.
Connect with Me 27
kludewig@umich.edu
umich.edu/~kludewig
slideshare.net/kludewig
Today’s slides:
slideshare.net/tag/xhubaddis
@kathleena20
Linkedin.com/in/KathleenLudewigOmollo
Connect with xHub Addis Community 28
https://www.facebook.com/xhubaddis/
@xhubaddis
xhubaddis.com

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Design Methods and Lessons for Application Development - Oct 15, 2015

  • 1. Design Methods and Lessons for Application Development Kathleen Ludewig Omollo Staffer @ University of Michigan Medical School Presentation to xHub Addis on October 15, 2015 Today’s slides: slideshare.net/tag/xhubaddis Except where otherwise noted, this work is available under a Creative Commons Attribution 4.0 License (http://creativecommons.org/licenses/by/4.0/). Copyright 2015 The Regents of the University of Michigan. Talk abstract at: http://www.xhubaddis.com/xhub-speaker-series-design-methods-and-lessons-for-application-development/.
  • 2. Why I Am in Ethiopia 2 Photo of Dr. Tedros and Dr. Senait Fisseha is All Rights Reserved, University of Michigan. Source: https://michiganinethiopia.files.wordpress.com/2014/07/at1_2404.jpg. Interactive Map of (33) Ethiopian Medical Schools: https://www.google.com/maps/d/edit?mid=z3uiKq-XwqtE.kLzfB2_WTmvs&usp=sharing.. Visionary Leadership for Health in Ethiopia March 25, 2011: Dr. Senait arranged for Dr. Tedros to visit University of Michigan Medical School to discuss the expansion of medical schools in Ethiopia. I was invited to join.
  • 3. Why This Intrigued Me: My Core Interests 3 Bold, complex, new challenges Bold, complex, new challenges Multi- cultural, global collaboration Multi- cultural, global collaboration Creative uses of technology Creative uses of technology Potential for dramatic social impact Potential for dramatic social impact
  • 4. How I Connected with xHub 4 SPHMMC Logo is trademarked. Image of Lia Tadesse is All Rights Reserved by the Regents of the University of Michigan. Image of Teddy Tadesse is All Rights Reserved by Erik Hersman, http://whiteafrican.com/2014/05/12/experiencing-ethiopia-tech-hubs-part-2/ Visionary Leadership for Workforce Development in Ethiopia I met Lia and Teddy Tadesse in April 2012 on my first trip to Ethiopia. Teddy mentione his vision for a tech innovation hub in August 2013.
  • 5. Why xHub Inspires Me 5 The ICT industry in Ethiopia is still nascent. You are the emerging leaders in technology in your country. Ethiopia is the fifth-fastest growing economy of the 188 member countries of the International Monetary Fund (http://brook.gs/1fbnu0N). Through the relationship with the Center for African Leadership Studies xHub has a competitive advantage. xHub is empowering a holistic, young technology workforce that blends the entrepreneurial mindset, a culture of leadership, and technology skills. Only a year after the official launch, xHub has already attracted international press, from AFP News Agency (https://www.youtube.com/watch?v=gWs4s1K2cg4)
  • 6. Focus for Today’s Session 6 In a career that has included a variety of roles (programmer, business systems analyst, research assistant, and project manager), I have learned lessons and methods about software applications in the areas of: •Assessing and Selecting •Designing •Developing •Adapting •Integrating •Promoting
  • 7. My Path: From My Programmer Days 7 Hathi Trust manages millions of digital books at a consortium of universities, including those scanned by: NetSpy is a java programmable network analyzer for teaching computer science students about packet structure. Images on this slide are all rights reserved.
  • 8. My Path: From My Programmer Days 8 Interactive version at http://www-personal.umich.edu/~kludewig/RADTreeNavigator.htm.
  • 9. My Path: Selection, Design, Adaptation 9 The adapted content management system (based on Drupal) that currently runs open.umich.edu A prototype with dynamic analytics integration Google and YouTube http://open.umich.edu/connect/projects#oerbit
  • 10. My Path: Selection, Design, Adaptation 10 Open Case Builder (http://openmi.ch/casebuilder) is an open source downloadable web app that can be used to create simple instructional modules such as patient cases, quizzes, and readings. Neither an Internet connection nor knowledge of HTML or web page design is required.
  • 11. Connecting More Complex Systems (My Current World) 11 Learning Cycle Diagram by Dr. Charles P. Friedman, University of Michigan A Learning Health System is an organization or network of organizations that can continuously study and improve itself. Fundamental to the concept, which was pioneered by the Institute of Medicine in 2007, is the capacity and commitment to reshape every healthcare interaction to rapidly study and adapt the system. - http://LHS.medicine.umich.edu/LKS/learninghealthsystem
  • 12. Original video at http://bcove.me/jb6n5ac3 (Under 3 minutes). See also the article at https://hbr.org/2008/06/design-thinking. Design Thinking: Introductory Video 12
  • 13. Design Thinking: Fail 13 Image is all rights reserved. Source unknown.
  • 14. Design Thinking: Fail 14 Image is all rights reserved. http://www.amazon.co.uk/PUSH-PULL-Closed-Double-Sided/dp/B008VF0L8M
  • 15. Design Method: Market Research 15 Image is all rights reserved. Source: http://www.rankhigher.ca/top-3- . Alerts.Google.com can be used to setup email alerts when new pages that match your keywords are indexed in Google’s search engine. This can be used to monitor web content about your products, your competitor(s), or your field.
  • 16. Design Method: Interviews, Focus Groups16 Image CC BY IICD, https://www.flickr.com/photos/iicd/5351690749/. Keep the interviews – whether one on one or with a small group - low-tech. Listen. Observe. Use post-its or whiteboards.
  • 17. Design Method: Interview Incentives 17 Image CC BY CCFoodTravel.com, https://www.flickr.com/photos/cu . Start the conversation over coffee.
  • 18. Design Method: Observation (Video) 18 Menlo Innovations, a design firm in Ann Arbor, the city where I live, calls their design approach “High-Tech Anthropology®”: https://www.youtube.com/watch?v=IHrKx8HWSeo. (2 min) The only way to understand what makes a new system successful is to study and observe the potential end users in their native environment. This includes gaining an understanding of the differences between users of the software, the kinds of mistakes each are prone to make, and how those differences should drive the design... [We] have a self-stated goal: to end human suffering in the world as it relates to technology™.” http://www.menloinnovations.com/our-method/high-tech-anthro
  • 19. Design Method: Personas 19 A persona is made up personality who has similar, representative characteristics to the person(s) who are targeting as your primary audience. You create these based on interviews, observations, surveys, and other market research. Image is an example persona from the Open Case Builder team.
  • 20. Design Method: Personas 20 You cannot design for everyone. You need to identify your target audience(s), rank them according to priority, and design for the highest priority persona. Image is example persona ranking from the Open Case Builder team.
  • 21. Design Method: Rapid Prototypes 21 Menlo Innovations' High-Tech Anthropology® Scaffolding in Ethiopia. Image CC BY Eugene Kim, https://www.flickr.com/photos/eekim/2321041593/. Scaffolding enables you to build in phases. It supports you as you construct the next phase. It is not meant to be robust enough to be the final, permanent product.
  • 22. Design Method: Simple Mockups 22 A little whiteboard sketching goes a long way. Image CC BY Arthur Araújo, Source https://www.flickr.com/photos/tutzstyle/8617223351/
  • 23. Design Method: Simple Mockups 23 GLIFFY.com has templates and graphics for screens for web applications (Free)
  • 24. Design Thinking: Practice 24 Take a course from one of the thought leaders in design (who wrote one of the core books in the field): https://www.udacity.com/cou rse/intro-to-the-design-of- everyday-things--design101
  • 25. Design Thinking: Practice 25 These books, guides, and free downloads are all great destinations to help you routinely innovate and solve big problems. http://www.designkit.org/, by IDEO (one of the premiere design companies)
  • 26. • Be aware of balancing perfectionism and timing. "Good is excellence in motion.” (quote from executive coach at XX in Health conference) • "Let yourself create those imperfect, yet amazing ideas.” (quote from slideshare.net/denisejacobs) • “Fail faster” by sharing demos and prototypes early and often. Become comfortable sharing your work in progress with trusted partners. • Keep designs simple. “Innovation is radical common sense.” (quote from AAMC 2014 Annual Meeting) • Learn from kids. Foster a culture of play and experimentation. Application Dev.: Other Takeaways 26
  • 27. This presentation is Copyright 2015 The Regents of the University of Michigan. Except where otherwise noted, this work is available under a Creative Commons Attribution 4.0 License. Connect with Me 27 kludewig@umich.edu umich.edu/~kludewig slideshare.net/kludewig Today’s slides: slideshare.net/tag/xhubaddis @kathleena20 Linkedin.com/in/KathleenLudewigOmollo
  • 28. Connect with xHub Addis Community 28 https://www.facebook.com/xhubaddis/ @xhubaddis xhubaddis.com

Hinweis der Redaktion

  1. Slide 43 Thank you very much for your attention. Here is our email address and website to learn more. You can download this full collection of slides as well as the speaker notes from the link here.
  2. Slide 43 Thank you very much for your attention. Here is our email address and website to learn more. You can download this full collection of slides as well as the speaker notes from the link here.
  3. Slide 43 Thank you very much for your attention. Here is our email address and website to learn more. You can download this full collection of slides as well as the speaker notes from the link here.
  4. Slide 43 Thank you very much for your attention. Here is our email address and website to learn more. You can download this full collection of slides as well as the speaker notes from the link here.