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Creating and Using Open Content
      This handout outlines the process for creating open content and sharing your work. By following
      these four steps, you can ensure that the educational materials you create are not only of value to
      your students and colleagues, but also something you can share with educators, collaborators, and
      self-learners worldwide.

   1. Select a License for your Work
                                                                    Attribution - Share Alike License
      Using a Creative Commons license, you retain the                                   Lets others remix, tweak, and
      copyright for your materials while allowing others to                              build upon your work even for
      copy and distribute your work, provided they give                                  commercial reasons, as long
      you credit — and only on the conditions you specify.                               as they credit you and license
      There are several licenses to choose from, including:         their new creations under the identical terms.

      Attribution License                                           Attribution - Non-Commercial - Share Alike License
                            Lets others copy, distribute,                                Lets others build upon your
                            display, and perform your                                    work non-commercially, as
                            copyrighted work—and                                         long as they credit you and
                            derivative works based upon                                  license their new creations
      it—but only if they give credit the way you request.          under the identical terms.

      Attribution - Non-Commercial License                          More Information
                          Lets others remix, tweak, and             For more information about these and other
                          build upon your work non-                 licenses, refer to:
                          commercially, and although                http://creativecommons.org/about/licenses/
                          their new works must also                 Use this online tool to help you select the license
      acknowledge you and be non-commercial, they                   that suits your needs:
      don’t have to license their derivative works on the           http://creativecommons.org/choose/
      same terms.

                                                                           Creating Presentation Slides for
                                                                           Open, Global Use
                                                                           Here are some tips you can use to create
                                                                           more informative presentations and also
                                                                           ensure that others know how they can
                                                                           use your work and the images, diagrams,
                                                                           charts, etc. inside your presentation.
                                                                           Create a license slide to insert in your
                                                                           presentation
                                                                           On the left is an example of a license slide
                                                                           for an individual—U-M faculty member,
                                                                           Lisa Wooten—who holds the copyright
                                                                           to the course material she created. Prof.
                                                                           Wooten has selected
                                                                           the Creative Commons
                                                                           Attribution license.
                                                                           The following link provides a download
                                                                           containing detailed instructions for creating
                                                                           license slides, along with more examples:
                                                                           http://open.umich.edu/wiki/images/b/b6/
                                                                           Disclaimer_Citation_Key.ppt
Tip: Save the license slide as a jpg and a pdf so that you can insert it
into your other educational materials, such as your course handouts,
syllabus, reading list, etc.
                                                                                                http://openmi.ch/om-share
2. Finding and Using Openly-Licensed Content                          Just as you can add a CC license to almost any
                                                                      website, you can do the same for your blog.
  As you build your presentation or other course
                                                                      Here are instructions for a few common blogging
  materials, select content from one of many
                                                                      platforms http://wiki.creativecommons.org/Blog/
  organizations that provide openly-licensed materials.
                                                                      Publish.
  Many repositories provide an advanced search option,
  allowing you to restrict your search results to display             Making Video Open
  only openly-licensed (or CC licensed) content.                      To make video available for open sharing, you
                                                                      add a video bumper—a notice at the beginning
  Two excellent resources for finding open content are:
                                                                      or end of your video—that states the author(s)
  http://open.umich.edu/wiki/Open_Content_Search
                                                                      and CC license. Sample bumpers may be
  http://wiki.creativecommons.org/Content_Directories
                                                                      downloaded from the CC website: http://wiki.
                                                                      creativecommons.org/CC_video_bumpers
3. Use Attributions to Credit your Sources
   Using proper attributions ensures that you are giving              You can also make your own bumper, just be
   due credit to other creators and demonstrates to                   sure to include the CC license icons (including
   people who find your content that you truly are a part             the CC logo) and the full URL to the license. The
   of a global learning and sharing community. No matter              CC icons may be replaced with the name of the
   the content, make sure you credit the creator, provide             license or the abbreviation. A copyright notice
   the URL where the work is hosted, indicate if it is                stating the author(s), date, and copyright should
   available under a particular license, provide a link to            also be included.
   the license (so others can see the license terms), link
   to the original resource.
   Here’s an example of attributing an image:




  EssjayNZ http://www.flickr.com/photos/essjay/255444384/
  CC: BY-NC-SA http://creativecommons.org/licenses/by-nc-sa/3.0
                                                                      For more information see:
  Tip: Open Attribute is a simple tool anyone can use                 http://wiki.creativecommons.org/Marking_Video
  to copy and paste the correct attribution for any CC
  licensed work. You install Open Attribute as an add               4. Publish your Content
  on in your browser. Then, when you display a page                   Your materials are now openly licensed for
  containing CC licensed content, click on the CC icon                sharing. The next step is to publish and promote
  in the URL field for the page. A pop-up will appear                 your content through a repository, such as the
  displaying the correct license info for the content.                Open.Michigan website:
  http://openattribute.com/                                           open.umich.edu/education. In addition, many
                                                                      other options are available for sharing your
  Make Websites and Blogs Open                                        resources across the global learning community.
  To make the content on your website open for
  sharing, use the CC License Chooser tool (http://
  creativecommons.org/choose/) to select the license                  How Open.Michigan Can Help
  you want. It will generate the html code for displaying             Contact a member of the Open.Michigan team
  the license, which you can then paste into your                     open.michigan@umich.edu to learn more.
  website. For example, this is the code generated for a              If you need help creating new open content,
  BY-SA license.                                                      or reviewing your existing materials, we are
  <a rel=”license” href=”http://creativecommons.org/licenses/         available to provide consulting and training.
  by-sa/3.0/us/”><img alt=”Creative Commons License”
  style=”border-width:0” src=”http://i.creativecommons.org/l/
  by-sa/3.0/us/88x31.png” /></a><br />This work is licensed under     More information: open.umich.edu/share
  a <a rel=”license” href=”http://creativecommons.org/licenses/
  by-sa/3.0/us/”>Creative Commons Attribution-Share Alike 3.0
  United States License</a>.

                                                                                              © 2011 The Regents of the University of Michigan

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Creating and Using Open Content

  • 1. Creating and Using Open Content This handout outlines the process for creating open content and sharing your work. By following these four steps, you can ensure that the educational materials you create are not only of value to your students and colleagues, but also something you can share with educators, collaborators, and self-learners worldwide. 1. Select a License for your Work Attribution - Share Alike License Using a Creative Commons license, you retain the Lets others remix, tweak, and copyright for your materials while allowing others to build upon your work even for copy and distribute your work, provided they give commercial reasons, as long you credit — and only on the conditions you specify. as they credit you and license There are several licenses to choose from, including: their new creations under the identical terms. Attribution License Attribution - Non-Commercial - Share Alike License Lets others copy, distribute, Lets others build upon your display, and perform your work non-commercially, as copyrighted work—and long as they credit you and derivative works based upon license their new creations it—but only if they give credit the way you request. under the identical terms. Attribution - Non-Commercial License More Information Lets others remix, tweak, and For more information about these and other build upon your work non- licenses, refer to: commercially, and although http://creativecommons.org/about/licenses/ their new works must also Use this online tool to help you select the license acknowledge you and be non-commercial, they that suits your needs: don’t have to license their derivative works on the http://creativecommons.org/choose/ same terms. Creating Presentation Slides for Open, Global Use Here are some tips you can use to create more informative presentations and also ensure that others know how they can use your work and the images, diagrams, charts, etc. inside your presentation. Create a license slide to insert in your presentation On the left is an example of a license slide for an individual—U-M faculty member, Lisa Wooten—who holds the copyright to the course material she created. Prof. Wooten has selected the Creative Commons Attribution license. The following link provides a download containing detailed instructions for creating license slides, along with more examples: http://open.umich.edu/wiki/images/b/b6/ Disclaimer_Citation_Key.ppt Tip: Save the license slide as a jpg and a pdf so that you can insert it into your other educational materials, such as your course handouts, syllabus, reading list, etc. http://openmi.ch/om-share
  • 2. 2. Finding and Using Openly-Licensed Content Just as you can add a CC license to almost any website, you can do the same for your blog. As you build your presentation or other course Here are instructions for a few common blogging materials, select content from one of many platforms http://wiki.creativecommons.org/Blog/ organizations that provide openly-licensed materials. Publish. Many repositories provide an advanced search option, allowing you to restrict your search results to display Making Video Open only openly-licensed (or CC licensed) content. To make video available for open sharing, you add a video bumper—a notice at the beginning Two excellent resources for finding open content are: or end of your video—that states the author(s) http://open.umich.edu/wiki/Open_Content_Search and CC license. Sample bumpers may be http://wiki.creativecommons.org/Content_Directories downloaded from the CC website: http://wiki. creativecommons.org/CC_video_bumpers 3. Use Attributions to Credit your Sources Using proper attributions ensures that you are giving You can also make your own bumper, just be due credit to other creators and demonstrates to sure to include the CC license icons (including people who find your content that you truly are a part the CC logo) and the full URL to the license. The of a global learning and sharing community. No matter CC icons may be replaced with the name of the the content, make sure you credit the creator, provide license or the abbreviation. A copyright notice the URL where the work is hosted, indicate if it is stating the author(s), date, and copyright should available under a particular license, provide a link to also be included. the license (so others can see the license terms), link to the original resource. Here’s an example of attributing an image: EssjayNZ http://www.flickr.com/photos/essjay/255444384/ CC: BY-NC-SA http://creativecommons.org/licenses/by-nc-sa/3.0 For more information see: Tip: Open Attribute is a simple tool anyone can use http://wiki.creativecommons.org/Marking_Video to copy and paste the correct attribution for any CC licensed work. You install Open Attribute as an add 4. Publish your Content on in your browser. Then, when you display a page Your materials are now openly licensed for containing CC licensed content, click on the CC icon sharing. The next step is to publish and promote in the URL field for the page. A pop-up will appear your content through a repository, such as the displaying the correct license info for the content. Open.Michigan website: http://openattribute.com/ open.umich.edu/education. In addition, many other options are available for sharing your Make Websites and Blogs Open resources across the global learning community. To make the content on your website open for sharing, use the CC License Chooser tool (http:// creativecommons.org/choose/) to select the license How Open.Michigan Can Help you want. It will generate the html code for displaying Contact a member of the Open.Michigan team the license, which you can then paste into your open.michigan@umich.edu to learn more. website. For example, this is the code generated for a If you need help creating new open content, BY-SA license. or reviewing your existing materials, we are <a rel=”license” href=”http://creativecommons.org/licenses/ available to provide consulting and training. by-sa/3.0/us/”><img alt=”Creative Commons License” style=”border-width:0” src=”http://i.creativecommons.org/l/ by-sa/3.0/us/88x31.png” /></a><br />This work is licensed under More information: open.umich.edu/share a <a rel=”license” href=”http://creativecommons.org/licenses/ by-sa/3.0/us/”>Creative Commons Attribution-Share Alike 3.0 United States License</a>. © 2011 The Regents of the University of Michigan