These are group notes from a small group hands-on activity to analyze data from Health OER Network YouTube channels. This activity is from day 2 of the Health OER Tech Africa 2012 workshop. This document is shared under a CC BY license.

1. Hands-On Activity: Analyzing usage data and comments from Google Analytics
and YouTube
Group notes from the Health OER Tech Africa October 2012 conference. These notes are shared
under a Creative Commons Attribution 3.0 License.
Participants include: Emmanuel Kusi Achampong, Enoch Allotey, Rosemond Aryeetey, Yetemwork Benti,
Gregory Doyle, Wisdom Dzikunu, Ted Hanss, Moro Ismaila, Roman Kanobana, Prince Kpasra, Saeed
Majeed, John Marfo, Fundile Nkunge, Nyemitei Odjidja, Tom Olewe, Kathleen Omollo, Benjamin
Prempeh, Adam Rahman, Nicole Southgate, Monge Tlaka, Chris Yebuah
Part I: Overview of how to pull views, other usage data from Google Analytics and YouTube
● Google Analytics
○ views, visits, downloads (individual and bulk) - all over time, by geographic area, by
course/resource, referrals
■ How to get the data
● Google Analytics Data Feed Query Explorer:
http://code.google.com/apis/analytics/docs/gdata/gdataExplorer.html
● Can also write script - http://code.google.com/p/gdata-python-client/ >
Google Analytics API
● YouTube
○ Pull views, social media, comment data
■ How to get the data:
● http://www.youtube.com/my_videos > Analytics
● Can also write script - http://code.google.com/p/gdata-python-client/ >
YouTube Data API; http://gdata-samples-youtube-search-
py.appspot.com/
● Example scripts:
○ https://www.dropbox.com/sh/4rdmj0wfjykef4j/cE5lZrkcP0
Part II: Analyze YouTube data exports from Health OER Network partnership institutions
• Download CSV files from https://www.dropbox.com/sh/4rdmj0wfjykef4j/cE5lZrkcP0 for video data
by tag and by channel
o All videos tagged “healthoernetwork”
 Search in browser: http://www.youtube.com/results?
search_query=healthoernetwork&search=tag
 Feed URL for script: http://gdata.youtube.com/feeds/api/videos?
vq=healthoernetwork&search=tag&racy=include&orderby=viewCount&max-
results=50
o OpenMichigan channel
 http://www.youtube.com/user/openmichigan (262 videos)
 http://gdata.youtube.com/feeds/api/users/openmichigan/uploads
o OERAfrica channel
 http://www.youtube.com/user/oerafrica (300 videos)
 http://gdata.youtube.com/feeds/api/users/oerafrica/uploads
o KNUSTOER channel
 http://www.youtube.com/user/knustoer (77 videos)
 http://gdata.youtube.com/feeds/api/users/knustoer/uploads
o HealthOERUCT channel
 http://www.youtube.com/user/healthoeruct (2 videos)
 http://gdata.youtube.com/feeds/api/users/healthoeruct/uploads
 Data: http://dl.dropbox.com/u/7398320/2012_10_04%20-healthoeruct-YouTube-
Videos.csv
• Use your analysis tool of choice
o Microsoft Excel, Google Fusion Tables (http://www.google.com/fusiontables/Home/)
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2. Hands-On Activity: Analyzing usage data and comments from Google Analytics
and YouTube
or other spreadsheet tool
o Wordle.net - word cloud
• Answer some research questions
o What are the most popular videos?
o Totals (videos? Views? Durations?)
o Are people rating videos?
o Are they commenting on videos? What are they saying?
o How does usage compare across channels?
Part III: Small Groups to Report Back Results
Figure 1 Number of views by video title, videos tagged healthoernetwork
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3. Hands-On Activity: Analyzing usage data and comments from Google Analytics
and YouTube
Figure 2 Word frequency cloud of video comments, videos tagged healthoernetwork, created using
wordle.net
Figure 3 Frequency of publication dates for videos, videos tagged healthoernetwork, created using
wordle.net
Figure 4 Top 20 Most-Viewed Videos, videos tagged healthoernetwork
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4. Hands-On Activity: Analyzing usage data and comments from Google Analytics
and YouTube
"Examination of the Pregnant Woman: Examination of the 23
1 "DrAGfaLlTlk" pregnant abdomen" 6 239456
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5. Hands-On Activity: Analyzing usage data and comments from Google Analytics
and YouTube
"Episiotomy Repair: Infiltration anaesthesia at the time of
2 "9u9A2mktG7s" crowning" 74 205795
"Obstetrics and Gynaecology : Clinical Examinations 82
3 "xQncPj2nwRg" Collection - Pelvic Examination" 7 183815
"Obstetrics and Gynaecology - Episiotomy Repair:
4 "p7wA-65qezs" Introduction to the learning module" 74 169171
40
5 "kvQWKcMdyS4" "Real-Time Polymerase Chain Reaction (PCR)" 5 120948
"Examination of the Pregnant Woman: Examination of the 17
6 "RncWwulYGTA" chest" 4 107497
11
7 "RRbuz3VQ100" "Enzyme-Linked Immunosorbent Assay (ELISA)" 0 101291
"Obstetrics and Gynaecology - Episiotomy Repair:
8 "A7cvt51kDNg" Delivery and examination of the placenta" 87 94581
9 "HfqCcUSM314" "Episiotomy Repair: Suturing of the muscle layer" 72 87128
41
10 "vmlLj1aLZ7s" "Intro to Polymerase Chain Reaction (PCR)" 6 68779
"4W_4N_EOMxw
11 " "Total Abdominal Hysterectomy: Catheterisation" 54 66685
"Total Abdominal Hysterectomy: Clamping, cutting, and 35
12 "We59HczAquk" ligating the cardinal ligaments and vagina angl" 9 60082
"Examination of the Pregnant Woman: Reporting the 17
13 "HlsjRsemzLI" Obstetric Abdominal Examination" 0 53290
"Total Abdominal Hysterectomy: Incision and opening of 15
14 "u4CTBRXk7tk" the pelvic cavity" 6 40042
"Caesarean Section: Delivery of the baby and placenta 15
15 "XQyEurCmfYA" and cleaning the uterine cavity" 3 39721
"Obstetrics and Gynaecology - Total Abdominal
16 "ZJRkPJwY_0w" Hysterectomy Catheterisation" 55 38499
13
17 "D1MMlaDm5t0" "Episiotomy Repair: Episiotomy and delivery of the baby" 6 38421
12
18 "70TPrfL_8-M" "Enzyme immunoassay (EIA) to detect antigens" 6 36039
19 "VLhMXFE5y8A" "Episiotomy Repair: Inspection of the repair" 18 35234
20 "QRMOT94KfbE" "Episiotomy Repair: Suturing of the vaginal mucosa" 24 25430
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6. Hands-On Activity: Analyzing usage data and comments from Google Analytics
and YouTube
1
Figure 5 Longest 20 Videos by Running Time/Length, duration measured in seconds, videos
tagged healthoernetwork
Ranking Video ID Video Title Duration
"Health OER: Harnessing OER to Develop Health
230 "kM6tFDMngNE" Education Systems in Africa" 5311
126 "-fGBoacMRxE" "KNUST OER Instructional Design Framework" 3748
152 "R-PhhVl706g" "Ear, Nose and Throat (ENT) tutorial" 3043
"OER @ College of Health Sciences, University of Ghana
130 "wQyDkzlrNrk" (2010)" 1888
"eFB4NUMwpwo "OER @ College of Health Sciences, University of Ghana
282 " (2010)" 1888
"OER in Action: A Look at KNUST (full-length version)
92 "CBUjlppWlZU" (2009)" 1383
94 "NN6jcsZYkC0" "Surgery - Examination of the Goitre" 1358
"Paediatrics : Clinical Examinations - General Physical
28 "Cp8KIOEZIJo" Examination" 1142
"Course: Virology - Introduction to Virology and Viral
91 "qvY-cWGkfXM" Infections - video 5" 1133
"Paediatrics : Clinical Examinations - Examination of the
75 "MRP9ghc9wis" New Born: Part 2" 1117
39 "UfTNZcyUpwY" "Surgery - Breast Examination" 1053
"Paediatrics : Clinical Examinations - Examination of the
69 "qcLiWSkS0uY" New Born: Part 1" 1046
38 "I8hRl68Lp8c" "Surgery - Examination of the Abdomen" 994
"Paediatrics : Clinical Examinations - Examination of the
64 "QK4qk_2eW_0" Musculoskeletal System" 990
"Paediatrics : Clinical Examinations - Examination of the
84 "-NyP5O6tPRM" Peripheral Nervous System (PNS)" 947
81 "auKY3TeQJIs" "Surgery - Examination of the Lump" 927
"Respiratory sedative & expectorant. Keywords - Skunk
238 "tvHpNb4OYEU" Cabbage Symploca [NPR AUDIO 4-21-2012]" 924
32 "ePlMwEgfAro" "Paediatrics : Clinical Examinations - Examination of the 915
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7. Hands-On Activity: Analyzing usage data and comments from Google Analytics
and YouTube
Cardiovascular System"
"Course: Virology - Introduction to Virology and Viral
76 "j-JLBi_HrBE" Infections - video 3" 896
Figure 6 Percentage of videos with comments, videos tagged healthoernetwork
These two were done by using the countif command and converting the result into percentages.
Rating
0 = 197 63.5%
No comment 248 = 80%
Figure 7 Statistical analyses of views, videos from KNUSTOER Youtube channel, table created
using Descriptive statistics from the Data analysis tool pack in Excel
Column1
Mean 733.4
Standard Error 174.2563699
Median 186
Mode 8
Standard Deviation 1232.178608
Sample Variance 1518264.122
Kurtosis 9.219763358
Skewness 2.845690461
Range 5919
Minimum 1
Maximum 5920
Sum 36670
Count 50
Confidence Level(95.0%) 350.1812793
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