Location-Aware Sales & Marketing Platform Overview specific to Mobile Couponing

1. Location-Aware Mobile Couponing Solution 1 Powered by the iAllWays™ Platform

2. Coupon Delivery - Background 2

3. Advertisers iAllWays™ Mobile Couponing Solution The iAllWays™ Mobile Couponing Solution addresses marketing to today’s lifestyle iAllWays™ is iPath’s proprietary mobilization platform 3 Delivery Management iAllWays™ Mobile Couponing Solution R1 R2 .. Coupons & Offer Publishing Windows Mobile Navteq Location-Aware Advertising Platform iPhone Nokia Coupon Delivery Across Handset Platforms Coupons & Offer Publishing Generic Java Mobiles Delivery Management BlackBerry Publishers Android P1 P2 ..

6. Coupon access is available for current location (as detected by GPS or Telco) or any alternate location that user picks

7. Coupons may be listed for all categories or for a specific category; within the choice of locationLooking for local shopping offers Click the LBS button Pick Local Shopping, View offers in current location View details for offer of interest Click “more..” to Redeem offer Share with friends Simple & Intuitive Coupon Consumption

8. Mobile User Coverage 6 iAllWays™ uses both PUSH (based on a PULL-based opt-in) and PULL modes of coupon delivery PULL Mode PUSH Mode SMS Push User Query - SMS Mobile Application Email Push

10. iAllWays™ Mobile Client - Unique Features Simple and intuitive GPS enabled White labeled with multiple branding options Dynamic personalization – quick access to the last 5 offers 8 Multiple Branding Options – Skin, Offer Categories, Ticker, Pop-up and Connection-time Ads

11. iAllWays™ Server Platform – Unique Features 9

12. MIS 10 iAllWays™ provides rich on-line and email reports

13. iAllWays™ Value Propostions 11

14. Handset OEMs OEM branded app for implementing LBS Button Expandable scope of the LBS Button – mobile coupons to any location aware information Deployability across geographies Geography and target audience specific handset branding possibilities, through LBS content configurations Implementation across handset platforms 12

15. Advertiser Branded mobile presence Targeted couponing & marketing Multi-channel reach Customizable redemption options 13

16. Telcos New revenue opportunities Location-aware offers as a subscription service Business offer listing Custom offer packages for businesses (say, SMS keyword tied access) Multiple branding and promotional opportunities in app 14

17. Publishers Branded mobile presence Innovative use of content to engage with customers Ad-revenues through Location-aware classifieds Location/user profile/user preference centric advertising 15

18. Navteq Mass market adoption of Location Based Advertising Incremental roll-out capability Handset OEM Telecom Operators Advertisers Publishers 16

19. Thank you 17