1. Chemicals
Interactive Database Service
Chemicals for Household, Industrial,
and Institutional Cleaning Applications
2010 Database
Published 2nd Quarter 2010
Base Year: 2009
Chemicals for Household, Industrial, and Institutional Cleaning Applications 2010 Database is an
interactive database containing demand estimates for chemicals used within household, industrial,
and institutional cleaning (HI&I) applications in key regional markets of the world.
Household Industrial Institutional
Core Program
Europe   
United States   
China  - -
Data is presented in several different views, including supplier, chemical type, and application, and
helps answer key questions such as:
 What are the sales of chemicals for HI&I applications by supplier and end-use in each region?
 Which suppliers are active and which HI&I chemicals are they supplying?
 What is the historical consumption of HI&I chemicals for each end-use application?
 What are the average prices of various chemicals by application?
 What is the forecast consumption of HI&I chemicals in 2014 by application, product type, and
region?
The database is updated annually, and subscribers will need to renew their subscriptions yearly.
www.KlineGroup.com
Report #Y692 | © 2011 Kline & Company, Inc.

2. Chemicals for Household, Industrial, and Institutional Cleaning
Applications 2010 Database
Database Scope
Chemicals for Household, Industrial, and Institutional Cleaning Applications 2010 provides a detailed quantitative appraisal of the
market including current and forecast demand by major product, pricing analysis, competitive landscape, and supplier share.
HI&I chemicals covered in this program are grouped into the following categories. Please refer to Table 1 for a more detailed
segmentation:
 Antibacterial and odor-control technologies
 Enzymes
 Fragrances
 Functional polymers and organic sequestrants
 Rheology control agents
 Specialty bleaches, bleach activators, and optical brighteners
 Specialty silicones
 Solvents
 Surfactants
The interactive functions of the database allow users to customize views according to region, chemical type, and supplier. Data
includes:
 Consumption of key HI&I chemicals by application and region
 Supplier sales by chemical type, application, and region
 Average market pricing of chemical by region
 Forecast consumption within a five-year timeframe
NOTE: Industrial and institutional data is only be available for the United States and Europe.
The base year for this program is 2009 and includes forecasts to the year 2014.
Key Benefits
This global program enables marketing and product managers and directors within chemical organizations serving the household,
industrial, and institutional cleaning products industry to understand the evolution of the market in each significant region, product
group, and application. As a result, subscribers are better positioned to exploit identified business opportunities at a day-to-day
operational level and during the strategic planning process.
This program provides subscribers with:
 A reliable and independent assessment of the market for chemicals within household, industrial, and institutional cleaning
products, enabling each subscriber to understand the context in which each regional business operates
 Identification of key growth by product and application to enable development of targeted sales and marketing strategies to
exploit high growth areas
 Forecasting scenarios from which to base solid strategic business plans
Functionality
Chemicals for Household, Industrial, and Institutional Cleaning Applications 2010 Database is easy to use and is accessible online
by anyone in your organization from any enterprise location where HI&I chemical demand data is needed. A subscription includes
enterprise-wide access using a single account code and password. Data can also be exported to Excel format from the online
interface.
The database report features the FutureView forecasting tool, which allows users to easily change variables to run various "what
if" demand scenarios that will help shape business strategy development.
www.KlineGroup.com Report #Y692 | © 2011 Kline & Company, Inc.

3. Chemicals for Household, Industrial, and Institutional Cleaning
Applications 2010 Database
Table 1: Product Segmentation
Product group Segment Product
Antibacterial and odor-control Antibacterials Biguanides
technology Formaldehyde formers
Hydantoins
Isothiazolinones
Quats
Odor-control agents Cyclodextrins
Zinc salts
Enzymes
Fragrances
Functional polymers and organic Functional polymers Polyacrylates
sequestrants Carboxy methyl cellulose (CMC)
Others (e.g., HEC)
Organic sequestrants Polyvinylpyrrolidone (PVP)
Others (e.g., SMA)
Rheology control agents Inorganics Bentonite
Hectorite
Others (e.g., MAS)
Synthetic organics Carbomer
ASE
Others (e.g. HASE )
Gums Xanthan
Others (e.g., guar)
Specialty bleaches, bleach activators, Specialty Bleaches
and optical Bleach activators
Optical whiteners
Specialty silicones Non-functionalized fluids
Functionalized fluids
Copolymers
Solvents
Surfactants Cationics Quaternaries
Amine oxides
Non-Ionics Ethoxylates
Alkyl polyglucosides
Alkanolamides
Sorbitan esters
Amphoterics Betaines
Amphoteric acetates
Anionics Phosphate esters
Ether carboxylates
Sarcosinates
Table 2: Household, Industrial, and Institutional Application Segmentation
Hard surface Deodorizers and
Laundry care cleaners Dish care disinfectants Floor care
Product examples include:
 Bleaches and laundry  All-purpose cleaners  Automatic dishwasher  Air fresheners  Floor care products
boosters  Drain cleaners detergents  Carpet deodorizers  Polishes and
 Laundry detergents  Glass cleaners  Rinse aids  Disinfectants dusting aids
 Fabric softeners  Metal polishes  Light-duty liquid
 Prewash stain removers detergents
 Oven cleaners
 Water conditioners  Toilet bowl cleaners
www.KlineGroup.com Report #Y692 | © 2011 Kline & Company, Inc.

4. Chemicals for Household, Industrial, and Institutional Cleaning
Applications 2010 Database
Methodology
Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of
confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to
ensure that the foundation of business intelligence and insight is accurate, current, and reliable.
During the course of field research, Kline's professional staff of industry experts conducted in-depth discussions
and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including
leading manufacturers and marketers of chemicals for household, industrial and institutional cleaning applications,
leading end users and representatives from pertinent government agencies and trade associations.
This approach has proven to be the most effective and reliable approach to obtaining accurate market data,
capturing expert insights, and identifying business opportunities. Primary research is comprised of 95% of the
overall research methodology for this database.
In addition, this analysis is supplemented by secondary research drawn from the review of suppliers' product
literature and price lists; a search of recent trade and technical literature; Internet sources; and analysis of
statistical data from government, industry, and trade associations and agencies.
Kline Credentials
Kline is a worldwide consulting and research firm dedicated to
Recently published or in-progress research for the
p
providing the kind of insight and knowledge that helps companies Chemicals and Consumer Products industries includes:
find a clear path to success. The firm has served the management
consulting and market research needs of organizations in the  Specialty Biocides 2008: Global Analysis and
Opportunities
chemicals, materials, energy, life sciences, and consumer products
 Household Cleaning Products USA 2008
industries for over 50 years.
 Food Service Cleaning Products USA 2008
Kline's research and consulting services extend across the entire  Home Fragrances 2007: U.S. Market Analysis and
Opportunities
chemicals industry value chain. Our solutions have helped clients
 Household Cleaning Products USA 2007
develop better ways to create and profit from new business
opportunities, respond to competitive and economic threats,  Home Fragrances USA 2006
improve productivity, achieve sustainable growth, and optimize  Household Cleaning Products USA 2006
performance. Kline provides clients with facts, forecasts, and  Specialty Raw Materials for Home and Fabric Care
Products, 2004
recommendations based solidly on the realities of the market.
Our market research reports and services are designed to provide subscribers with a deeper understanding of their
markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they
often use Kline's market research to validate their own internal analysis, and many clients rely on Kline reports as
their most critical source of information.
For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website
at www.KlineGroup.com, or contact us at any of our regional offices listed below.
North America Latin America Europe Japan Asia India
+1-973-435-6262 +55-11-3079-0792 +32-2-770-4740 +81-3-3242-6277 +86-21-6876-8600 +91-124-4546-100
www.KlineGroup.com Report #Y692 | © 2011 Kline & Company, Inc.

5. Chemicals for Household, Industrial, and Institutional Cleaning
Applications 2010 Database
Ordering Information & Contract
The standard subscription includes:
 Unlimited enterprise-wide online access to the database via  Direct access to the database project team
MyKline.com with assigned user identification and password, good for
12 months from initial access
Access to this database is available by subscription only. You will be invoiced for the full amount, payable within 15 days upon receipt of the invoice.
An authorized signature agreeing to the subscription terms below is necessary to confirm your order.
To protect our investment in this database and that of other subscribers, we agree that, for a period of three years after its data of issue, we will: (1) refrain
from mass reproduction of this data by any means, but we may print copies for our internal use; (2) restrict its circulation to our own employees; and (3) use
all reasonable precautions to prevent the disclosure of its contents to any other persons or organizations. We may, however, make this database available to
any subsidiary company in which we hold more than half interest or to any parent company that holds more than a half interest in our firm. We may also use
or disclose any information in this database that is public knowledge, that was already in our possession before receipt of the data, or that comes to us from
third parties independently of this database.
Kline & Company, Inc. similarly agrees that it will use all reasonable precautions to prevent the disclosure of the contents of this database to any persons or
organizations other than subscribers for three years after its date of issue. We understand that this agreement is fully binding on the corporation and non-
cancelable.
We have completed and signed this subscription agreement. Please indicate your acceptance of this subscription by countersigning and returning one copy
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www.KlineGroup.com Report #Y692 | © 2011 Kline & Company, Inc.