Global Rodent Control: Market Analysis and Opportunities 1st Edition To Be Published 2nd Quarter 2013 Base Year: 2012 Regional Coverage North America South America Western Europe Eastern Europe Asia-Pacific This analysis will provide suppliers of rodenticides and traps with the latest information on market size and product usage for these products in five end-use segments in 12 countries.

1. Agriculture/Specialty Pesticides
In-Depth Report Series and Interactive Database
Global Rodent Control:
Market Analysis and Opportunities
1st Edition
To Be Published 2nd Quarter 2013
Base Year: 2012
Regional Coverage This analysis will provide suppliers of rodenticides and traps with the latest information on
market size and product usage for these products in five end-use segments in 12 countries.
North America
South America
End-use segment breakdowns are as follows:
Western Europe Crops in the field
Eastern Europe Stored agricultural commodities
Asia-Pacific Consumers
Pest control companies
Urban centers
Unique to this report is the global scope of market details
Within each country and end-use segment, report details will include:
Structure of the market
Extent of rodent problems including damage, rodent species
Effectiveness of current products (resistance, ineffective delivery system, etc.)
Regulatory status and implementation
Non chemical controls including cultural practices
Chemical control sales by product type, brand, or active ingredient, formulation, and
supplier
Prices at the end-user level
Active ingredient volumes used
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Report #Y732 | © 2012 Kline & Company, Inc.

2. Global Rodent Control:
Market Analysis and Opportunities
Report Scope
Global Rodent Control: Market Analysis and Opportunities will provide an accurate and independent appraisal of the
current business environment, market size and segmentation of products used, product cost, and market trends in
the rodent control markets in 2012.
Rodent control is a major public health issue throughout the world. Whether infesting crops, stored food
commodities, urban centers, or residential buildings, rodents have the potential to disrupt an otherwise healthy
environment.
One of the most important trends in the rodenticide business environment is increased regulation. As second
generation anticoagulants have become the standard rodenticide active ingredients, increased attention has been
placed on the risk of ingestion by non-target species. This has led to restricting the product forms and application
sites for the second generation products, creating a challenge for applicators and administrators in many of the
countries included in the report.
The study will focus on the ways in which new regulations are affecting rodenticide marketers, but more importantly,
on sales of chemically based products, including traps and other devices used as delivery systems for the baits that
carry the toxicants.
Key Benefits
This report will serve as an excellent resource for manufacturers and formulators of rodenticides. Specifically, this
report will assist subscribers by providing:
Interactive database will allow subscribers to customize the data to fit their needs
A highly reliable and independent assessment of the brand share sales for rodent control products thus allowing
subscribers to develop the appropriate business strategy to follow and protect market share.
Aid with regulatory filings by providing volumes of active ingredient used
Provide information from both the end-user perspective, as well as key industry experts for each country
surveyed enabling subscribers to position their products to maximize trends within the markets.
Subscribers to this study will have unlimited access to Kline’s proprietary FutureView Scenario Forecast. This will
provide a forecast of the future size of the professional rodent control pesticide markets, broken down by brand,
active ingredient, and supplier.
www.KlineGroup.com Report #Y732 | © 2012 Kline & Company, Inc.

3. Global Rodent Control:
Market Analysis and Opportunities
Tentative Report Contents
1. Introduction 5. Post Harvest Storage 8. Urban Centers
Crops affected Control methods, non chemical,
2. Executive Summary Control methods, non chemical, chemical, cultural practices
Will include Kline’s FutureView Scenario chemical, cultural practices Current sales - all product types
Forecasting Model. For each country Current sales - all product types Sales by region (U.S. only)
covered the following information will Sales by region (U.S. only) Sales by product form
be provided: Sales by product form Sales by product type
Sales by product type Sales by brand
(Brazil, Canada, Mexico, United States,
Sales by brand Consumption by active ingredient
Argentina, France, Germany, Italy,
Consumption by active ingredient Sales by supplier
South Africa, Spain, United Kingdom,
Sales by supplier
Poland, Russia, Ukraine, Australia,
9. Rodent Control Trends and End User
China, India, Indonesia, Japan, South
6. Consumer Opinions
Korea)
Control methods, non chemical,
chemical, cultural practices 10. Rodenticide Supplier Profiles
3. Structure of the Industry Current sales - all product types
Extent of rodent problems - Sales by region (U.S. only) 11. Global Summaries
overview Sales by product form
Damage assessment, end use, Sales by product type
rodent species – overview Sales by brand
Consumption by active ingredient
4. Crops in Field Sales by supplier
Crops affected
Control methods, non chemical, 7. Pest Control
chemical, cultural practices Control methods, non chemical,
Current sales - all product types chemical, cultural practices
Sales by region (U.S. only) Current sales - all product types
Sales by product form Sales by region (U.S. only)
Sales by product type Sales by product form
Sales by brand Sales by product type
Consumption by active ingredient Sales by brand
Sales by supplier Consumption by active ingredient
Sales by supplier
Database 2012
Global Rodent Control: Market Analysis and Opportunities Database is a practical tool to empower sales, marketing, and strategic management
personnel to utilize the most current rodent control product data in their areas of responsibility and geographic location. It will help business and
product managers to identify and understand the consumption trends and make a comparative assessment of the rodent control pesticides by
supplier, brand, active ingredient, acre treatment, and volumes. It will also help them to benchmark their company’s presence in each country and
product category against their competitors and will aid them in shaping growth strategies.
www.KlineGroup.com Report #Y732 | © 2012 Kline & Company, Inc.

4. Global Rodent Control:
Market Analysis and Opportunities
Methodology
Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of
confidence. Kline’s market analysis approach places the principal emphasis on primary research techniques to
ensure that the foundation of business intelligence and insight is accurate, current, and reliable.
During the course of its field research, Kline will conduct approximately 1,200 in depth interviews with a wide range
of experts and opinion leaders, including rodent control end users, distributors, retailers, and other industry
experts. In the United States, Kline will conduct an estimated 500 structured interviews with U.S. rodenticide end
users in addition to unstructured interviews.
Outside the United States, Kline staff will conduct in-depth expert interviews with key rodenticide user groups,
manufacturer/formulators, and organizations in each country covered.
This approach has proven to be the most effective and reliable way of obtaining accurate market data, capturing
expert insights, and identifying business opportunities. Primary research will represent the bulk of our research
efforts, supported by secondary research drawn from the various available sources.
Kline Credentials
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that
helps companies find a clear path to success. The firm has served the management consulting and market research
needs of organizations in the chemicals, materials, energy, life
Recently published or in-progress research for the
sciences, and consumer products industries for over 50 years.
Agricultural/Specialty Pesticides industry includes:
Our previous publications on the rodenticide topic include The U.S. Industrial Vegetation Management Market for
over 20 years of Pest Control industry reports and Consumer Pesticides and Fertilizers
Market reports. Both studies have addressed rodent control Consumer Markets for Pesticides and Fertilizers USA
methods, particularly the more recent Pest Control in Food
Seed Treatment Global Series: Market Analysis and
Handling Establishments that we began publishing in 2005. Opportunities
Global Nematicides Market: Market Analysis and
Kline's research and consulting services extend across the Opportunities
entire agricultural and specialty pesticides industry value
Global Mosquito Control Insecticides: Market Analysis and
chain. Our solutions have helped clients develop better ways Opportunities
to create and profit from new business opportunities, respond
Stored Grain Insect Control: U.S. Market Analysis and
to competitive and economic threats, improve productivity, Opportunities
achieve sustainable growth, and optimize performance. Kline
Specialty Pesticides Multi-Region Series: Market Analysis
provides clients with facts, forecasts, and recommendations
and Opportunities
based solidly on the realities of the market.
Our market research reports and services are designed to
provide subscribers with a deeper understanding of their markets, an outlook for their business, and accurate
information about their competitors. Our clients tell us they often use Kline's market research to validate their own
internal analysis, and many clients rely on Kline reports as their most critical source of information.
For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website
at www.KlineGroup.com, or contact us at any of our regional offices listed below.
North America Latin America Europe China India Japan
+1-973-435-3407 +55-11-3079-0792 +32-2-770-4740 +86-21-5292-5353 +91-124-4546-100 +81-3-3242-6277
www.KlineGroup.com Report #Y732 | © 2012 Kline & Company, Inc.