The document outlines a phased product development review process. It discusses four phases: discovery, development, commercialization, and retirement. The discovery phase involves identifying customer needs and opportunities. Development converts specifications into products. Commercialization focuses on customer adoption through introduction, training, and product renewal. Retirement plans for product replacement or discontinuation. A phased review process stops projects from advancing until specifications are stable, improving the chances of success over approaches where projects advance too far without scrutiny.

1. Product Development Phased Review Process Kevin Griggs

2. Product Development Process Uncover customer and market opportunities Develop service and technology components Formulate features that address unmet needs Validate feasibility based on requirements Build business case to support the opportunity Determine which “needs” fit the strategic direction Discovery The process of searching for and identifying opportunity candidates. This phase discovers market needs and defines product features Development The process of converting specifications into tangible products or services. This phase results in a marketable product. Commercialization The process of consumer adoption. Introduction, training and product renewal are part of this phase. Execute product rollout plans Measure and monitor product success Develop product renewal or retirement plans Product Development & Management Association