Slides

1. Crowdfunding
Funding Innovation and growth of SMEs

2. Ronald Kleverlaan
CEO & Crowdfunding expert @ WEBclusive
co-founder and Vice chair European
Crowdfunding Network
Expert advisor European Commission “Access to
Risk Finance” Horizon2020
@kleverlaan
Crowdfunding consultancy
www.webclusive.com
Association of European Crowdfunding Industry
www.europecrowdfunding.org

3. Crowdfunding
Crowdfunding

4. “Lenten” concert Mozart -1784

5. Statue of Liberty - 1885

6. Statue of Liberty - 1885

7. Marillion - 1997

8. Rise of crowdfunding platforms - 2006

9. 5 million backers - $850 Million

10. 5 million backers - $850 Million

11. 5 million backers - $850 Million

12. 5 million backers - $850 Million

13. Crowdfunding
=
Community Funding

14. Bank,VC or Fund
Business
Business
Business
Traditional Funding

15. Business
Business
Business
Business
Crowdfunding - Direct investment

16. Size of the market

17. Source: Massolution crowdfunding industry report 2012
$2,7 bn (81% growth) in 2012

18. 50% donations // 50% investments

19. >450 platforms

20. Crowdfunding
Motivation to participate

21. Social, material or financial rewards

22. More then money
Market research and Marketing

23. Market research (pre-sales)
New online newspaper sold 18,000 subscriptions (1M euro)

24. Market research and marketing
Startup raised 750.000 euro in several campaigns

25. Trends in crowdfunding

26. Civic crowdfunding
“Build your own city”

27. Clean energy projects
8,5 million euro raised by 7000 investors

28. Crowdfunding & traditional finance
$10 M pre-sales + $15 M Venture Capital

29. Growth of crowd Investing
99% of SMEs are using bank loans for growth

30. Locavesting
Financing local businesses by the local community

31. Key Take-Aways
Can fill investment gap (<1M euro) for SMEs
Crowdfunding = Community funding
Local for Local investments
Helps attract other forms of financing
More then Money: Market research & Marketing

32. Let’s talk crowdfunding!
Ronald Kleverlaan
@kleverlaan
+31 628 254 452
ronald@webclusive.com
Crowdfunding Consultancy - www.webclusive.com